How a Small Family Business Took on Ocean Spray and Went Viral

Goode Foods CEO Andrew Johnson's Advice for Taking Over a Multi-Generational Family Business . How do you innovate in a historic industry without losing your legacy? Elizabeth Gore, co-founder of Hello Alice and host of The Big Idea from Yahoo Finance, sits down with Andrew Johnson, CEO of Goode Foods, to talk all things agriculture, family business, and their viral "Cranberry Wars" against industry giants! Johnson shares the story of how his father transitioned from an executive role at Abbott Labs to starting a distribution food business, literally delivering canned goods out of the trunk of his car. Their original mission? To provide shelf-stable, healthy, and affordable canned goods to food deserts in Chicago's underserved communities. Don't miss Andrew's insights on tenacity, smart growth, and why now is the best time in history to be an entrepreneur, thanks to low-cost digital tools! Chapters: 00:45 - Welcome and The Big Idea Question: Innovating in Agriculture 01:38 - Stepping into the Legacy: From Abbott Labs to Canned Food Sector 03:36 - Delivering Cans Out of the Trunk: The Start of Retail Distribution 04:40 - Going Viral: The Cranberry Wars on Social Media 05:08 - How Goode Foods Competed with Ocean Spray 06:44 - Mission-Driven Business 08:43 - Advice for Taking Over a Parent's Legacy 10:35 - Setting Boundaries 11:19 - Stepping Up as the Face of the Brand 13:56 - Dirty Unicorns: Avoiding Burnout and Prioritizing Health 15:34 - Entrepreneurship in the Digital Age 18:53 - The 5-Year Vision == Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. Connect with us: — Facebook: https://www.facebook.com/yahoofinance — X/Twitter: https://x.com/YahooFinance — Instagram: https://www.instagram.com/yahoofinance/ — TikTok: https://www.tiktok.com/@yahoofinance — LinkedIn: https://www.linkedin.com/company/yahoo-finance See the Latest News & Data: https://finance.yahoo.com/ Get the Yahoo Finance App: — iOS (https://apple.co/3Rten0R) — Android (https://bit.ly/3t8UnXO)

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