How 140 Years of Craft Made Lucchese the 'Ferrari of Boots'
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摘要
Lucchese’s iconic cowboy boots have been heard in Beyoncé lyrics and worn by Kacey Musgraves, the Dallas Cowboys cheerleaders and Chris Stapleton. Some pairs can cost up to $17,000, and the brand has extremely devoted customers who collect these coveted boots.
WSJ explores Lucchese’s Texas factory to see how the 140-year-old brand navigates the tension between artisanal El Paso craftsmanship and the demands of a global fashion boom.
#Lucchese #Boots #WSJ
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