Why speed to market matters more than the perfect business plan

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Want to quickly start a business? This founder did it in six months… This week on The Big Idea with Elizabeth Gore, Explorer Cold Brew founder Cason Crane joins the show to answer the question: How can I quickly create a company? Cason shares stories of launching his cold brew company during the Covid-19 pandemic and offers expert insight on how he turned Explorer from a big idea into a fully running business in under half a year. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. For more of The Big idea with Elizabeth Gore, please visit: https://finance.yahoo.com/videos/series/big-idea/ #youtube #podcast #entrepreneur #smallbusiness About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) - Follow Yahoo Finance on social: X: http://twitter.com/YahooFinance Instagram: https://www.instagram.com/yahoofinance/?hl=en TikTok: https://www.tiktok.com/@yahoofinance?lang=en Facebook: https://www.facebook.com/yahoofinance/ LinkedIn: https://www.linkedin.com/company/yahoo-finance

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