Inside the heated rivalry that helped ignite Vita Coco's success

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Turning an unknown product into a household name is rare, and this founder made it happen… This week on The Big Idea with Elizabeth Gore, Vita Coco (COCO) Co-Founder and Executive Chairman Mike Kirban joins the show to answer the question: How do you break into a market that’s never heard of your product? Kirban shares stories of launching Vita Coco and tapping into a new market by bringing coconut water to the United States, including overcoming a rival brand. For more videos of The Big Idea with Elizabeth Gore, please visit: https://finance.yahoo.com/videos/series/big-idea/ Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. #youtube #stocks #podcast #VitaCoco About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) - Follow Yahoo Finance on social: X: http://twitter.com/YahooFinance Instagram: https://www.instagram.com/yahoofinance/?hl=en TikTok: https://www.tiktok.com/@yahoofinance?lang=en Facebook: https://www.facebook.com/yahoofinance/ LinkedIn: https://www.linkedin.com/company/yahoo-finance

GPT-4正在为你翻译摘要中......

翻译全文