Poppi founders billion-dollar story
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摘要
The massive pivot that made Poppi a household name.
Co-founders Allison and Stephen Ellsworth had to make a massive pivot from their original apple cider vinegar product, Mother Beverage. They successfully rebranded the health tonic as a ‘sneaky better for you’ soda. They share some of the challenges that came along with surprisingly fast company growth, as well as their personal journey of selling the company to Pepsi.
Chapters:
00:00 - Introduction
00:44 - Origin Story & Shark Tank
02:23 - Poppi before it was Poppi
05:56 - Rebranding and Naming Poppi
08:47 - Launching Poppi During COVID-19
10:37 - Working as Husband/Wife Co-Founders
12:42 - Overcoming Supply Chain Challenges
14:38 - "Dirty Unicorns"
18:53 - The Decision to Sell and Partnering with Pepsi
21:43 - Personal Experience of Handing Off the "Baby"
24:58 - Future Plans and Final Rebranding Advice
28:43 - Disclaimer
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