The Boom In Non-Game App Revenue And What's Driving It – Olivia Moore, Andreessen Horowitz

On the podcast, I talk with Olivia about the tailwinds driving a boom in non-game app revenue, how vibe coding and AI workflows are fueling growth in categories that have nothing to do with AI, and why people predicting the "death of apps" have never been more wrong.This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.Top Takeaways: 🚀 AI workflows are fueling growth across all app categories, not just AI appsWhile generative AI apps saw explosive growth, billions in new revenue came from movies, social media, and utilities using AI to build and market more efficiently.💰 Consumer willingness to pay has fundamentally shifted due to AI appsChatGPT anchored users on $20/month pricing, and usage-based models now create whales paying hundreds per month, driving 2x higher revenue per user than pre-AI apps.🎯 Perfect price segmentation is becoming reality through hybrid monetizationApps can now capture value from every user segment, from ad-supported free tiers to premium AI features costing hundreds per month.About Olivia Moore:🚀 AI Partner at Andreessen Horowitz (a16z)📱Olivia Moore is a partner on the investing team at Andreessen Horowitz, where she focuses on AI. She’s helped lead investments including Happyrobot, Salient, Toma, Krea, Scribenote, among others. Prior to joining a16z, Olivia was an early stage investor at CRV, where she invested in and partnered with companies building tech for consumers and SMBs. Before CRV, she worked at Goldman Sachs on the firm’s Alternative Investments and Manager Selection team. Olivia graduated from Stanford with an undergraduate degree in Economics (with Honors and Distinction), and from the Stanford Graduate School of Business with an MBA. While in college, she co-founded Cardinal Ventures, the school’s premiere on-campus incubator that has graduated hundreds of startups.👋 LinkedIn👋 @omooretweets on XFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights:[0:00] Introduction to Olivia Moore, AI Partner at Andreessen Horowitz[1:05] Olivia discusses the role of AI in transforming startup growth strategies[2:10] The importance of aligning product development with user needs and market demands[3:15] How Olivia helps portfolio companies leverage AI to scale effectively[4:25] The challenge of balancing innovation with user experience and feedback[5:50] Olivia shares insights on identifying and seizing AI-driven market opportunities[7:00] Navigating the complexities of integrating AI solutions into existing business models[8:20] The importance of long-term growth strategies over quick wins[9:35] Olivia talks about the evolving role of AI in user retention and engagement[10:40] Discussing the ethical considerations of AI implementation in growth initiatives[11:55] Olivia’s thoughts on the future of AI in the startup ecosystem[12:30] Closing thoughts on driving innovation and growth through AI

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