McLaren CEO Zak Brown's Strategy for Revitalizing The Iconic Brand

On the brink of insolvency five years ago, the team is now dominating on the Formula 1 track—and, under the leadership of CEO Zak Brown, building up its sponsorships to rival Ferrari and Mercedes. Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/11/20/how-mclaren-staved-off-financial-ruin-and-revved-its-f1-business-into-high-gear/ 00:00 Introduction 00:57 The State of McLaren When Brown Arrived 03:12 McLaren’s Crucial Commercial Fix 07:40 Profitability As A Result of Winning 12:29 Future Revenue Goals, New Sponsorship Opportunities, and Global Reach 18:51 Expanding F1's Global Footprint and Fan Base 26:29 Formula 1 Business Model Revolution 34:33 Why F1 Team Valuations Skyrocketed and Future Revenue Streams 38:31 Continuing F1's Growth and Concluding Rapid Fire Questions Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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