McLaren CEO Zak Brown's Strategy for Revitalizing The Iconic Brand
发布时间 2025-11-20 14:00:39 来源
摘要
On the brink of insolvency five years ago, the team is now dominating on the Formula 1 track—and, under the leadership of CEO Zak Brown, building up its sponsorships to rival Ferrari and Mercedes.
Read the full story on Forbes: https://www.forbes.com/sites/justinbirnbaum/2025/11/20/how-mclaren-staved-off-financial-ruin-and-revved-its-f1-business-into-high-gear/
00:00 Introduction
00:57 The State of McLaren When Brown Arrived
03:12 McLaren’s Crucial Commercial Fix
07:40 Profitability As A Result of Winning
12:29 Future Revenue Goals, New Sponsorship Opportunities, and Global Reach
18:51 Expanding F1's Global Footprint and Fan Base
26:29 Formula 1 Business Model Revolution
34:33 Why F1 Team Valuations Skyrocketed and Future Revenue Streams
38:31 Continuing F1's Growth and Concluding Rapid Fire Questions
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