Best practices do not equal business impact

We live in a world where for the last 20 years of product development, we've been all about best practices. I think best practices can be really valuable, can be really useful. But I think the downside of this is that there are a lot of folks who are really, really fixated on doing things the right way.

在过去的20年里，我们生活在一个产品开发都追求最佳实践的世界中。我认为最佳实践确实很有价值，也非常实用。但我觉得这样做的缺点是，很多人过于执着于以正确的方式做事情。

And a lot of the writing and thinking about doing things the right way exists in kind of this middle layer between impact and day to day work. The tendency among a lot of product teams is to key to those middle pieces. To say, okay, what we're doing is on strategy. What we're doing is part of objectives.

很多关于如何正确地做事的写作和思考都存在于影响力和日常工作之间的中间层面。许多产品团队倾向于专注于这些中间层面。也就是说，他们会说，我们所做的符合战略，我们的工作是目标的一部分。

You might go through the motions of doing okay hours the right way or doing strategy the right way. But that doesn't guarantee that your strategy is going to work. It doesn't mean that your okay hours are going to add up to what your investors or your shareholders need to see.

你可能会按照正确的方式来执行合理的工作时间或制定策略，但这并不能保证你的策略会成功。这也不意味着你投入的那些时间就一定能达到投资者或股东所期望的结果。