How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)
发布时间 2024-01-22 16:08:52 来源
摘要
Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.
Expect to learn what dating apps can learn about advertising from property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitter changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more...
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00:00 Comparison is the Enemy of Happiness
03:27 Choice Architecture in Online Dating
23:18 The Philosophy of Comedy
30:57 The Biggest Problem With the Purity Spiral
43:45 What Happened to the Welsh Identity?
47:36 Why We Buy Engagement Rings
51:38 How to Think Like Darwin
59:45 The Convenience of Tribal Thinking
1:08:27 Is David Ogilvy a Genius?
1:21:49 Should HS2 Be Abandoned?
1:30:20 Rory’s Advice to Cultivate Creativity
1:35:11 Why Rory Didn’t Move to America
1:41:58 Rebranding Twitter to X
1:53:25 Being an Air-Fryer Pioneer
1:56:03 Rory’s Opinion of Jordan Peterson
1:58:50 Rory’s Current Obsessions
2:09:30 What’s Next for Rory
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