Five Guys CEO: How we built a burger empire WITHOUT ANY Marketing: John Eckbert | E168

John Eckbert is the CEO of Five Guys in Europe. By far the most successful ‘posh burger’ chain in Britain, John tells us how he took a classic concept to a whole new content by inventing a unique business model. 00:00 Intro 01:26 What shaped your business mentality? 08:20 Five Guy’s journey 20:14 Building a successful business without marketing 29:52 How to stop employees becoming compliant 33:06 Installing company values 39:27 Hiring the best people 46:42 Attention to detail 50:43 How do you keep calm? 55:18 Hardest moments & how to handle them 01:09:38 Critical feedback, standards & customer service 01:14:53 Business decisions and their impact 01:18:46 What’s the biggest threat to Five Guys? 01:20:01 What makes you happy? 01:26:00 Self-awareness 01:32:13 What’s are the foundations of your future? 01:37:37 Our last guest’s question Are you ready to think like a CEO? Gain access to the 100 CEOs newsletter here: ⁠https://bit.ly/100-ceos-newsletter Five Guys: https://fiveguys.co.uk/ Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsors: Huel - https://my.huel.com/Steven BlueJeans - https://www.bluejeans.com/ Carpets gifted from Tapi - https://bit.ly/3P10anj Chandelier & Lights gifted from Tom Kirk Lighting - https://bit.ly/3Q6vJxd

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