How A Basement Startup Cornered A UK Market And Secured A £40 Million Acquisition

发布时间 2025-03-28 14:18:41    来源

摘要

Dive into the extraordinary growth story of Pasta Evangelists, a London-based company that's revolutionizing the pasta market in the UK beyond. From humble beginnings in a basement, Cofounder and CMO Finn Lagun (Forbes 30 Under 30) and his team have built a multi-faceted business, now poised for global expansion. Finn Lagun's vision for a luxury pasta subscription box service was dismissed by investors as "delusional" shortly after launching in 2016. Undaunted, Lagun and his cofounders grew the business to $26 million in revenue in 2021, opened a London restaurant, and were acquired by Barilla, the world's largest pasta maker for £40 million. 0:00 - Introduction 01:00 - From Basement Startup To 2 Million Customers Served 02:10 - The Barilla Acquisition: Growth, Strategy, & Partnership 03:50 - Finn Lean: Finding a CMO & Building the Team 05:00 - Pandemic Pivot: Exponential Growth & Operational Challenges 08:00 - Touring The Pasta Academy 09:34 - Pasta Production & Factory Operations 13:58 - What's Next For Pasta Evangelists Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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