IGTV...is this the end of YouTube?

Introducing IGTV: Instagram’s long form video platform. But how will this do compared to YouTube, and should YouTube be worried? These are my thoughts. Add me on Instagram: GPStephan For those who aren’t aware, Instagram just announced that it’s now trying to take a shot at YouTube by creating IGTV, an app that allows vertically oriented videos, full-screen, up to 4k resolution, and as long as 60 minutes. If Instagram does this properly, YouTube has a reason to be concerned - and lets be real, some healthy competition could be good for YouTube to further cater to its users and improve the site. But in order for this to work for Instagram, a few things need to happen: One: It needs to allow horizontal videos. While vertical videos are ok, and we’re used to it right now on Instagram for short form videos, it’s a narrow range of view. If they can copy YouTube’s current format to be able to change the layout, they’ll be just fine. But ONLY allowing for portrait mode on instagram, in my opinion, is a narrow-minded move. Two: They need to allow monetization. This will be their biggest obstacle, and also their biggest opportunity. Otherwise, I’m concerned instagram videos will take a backseat to YouTube until creators have an incentive to prioritize one over the other. Three: They need to allow a user-friendly algorithm to give you the content YOU want to watch, not the content THEY want you watch. Because they have the user-generated data behind Facebook, I’d expect that they can reasonably target the right people for the right videos - potentially more accurately than YouTube. Four: It would be amazing if allowed in-video tagging. I’d love to be able to watch a video on Instagram, see someone else come up on screen, and be able to click on them and be directed to their instagram page without leaving the video. This is something no one has implemented yet. Five: Comment ranking would also be pretty important. One of the best parts about YouTube is its community…I’d like to be able to like or dislike comments, maybe in a similar format to Reddit. Six: Finally, they need to LISTEN to what their use want…which is often just a chronological timeline. Not necessarily an algorithm to favor one post or another, but for a way for us to see ALL of them in the order they’re posted. If this happens, I think IGTV can quickly become a new and invigorating new platform for video! For business inquiries or one-on-one real estate investing/real estate agent consulting or coaching, you can reach me at GrahamStephanBusiness@gmail.com Suggested reading: The Millionaire Real Estate Agent: http://goo.gl/TPTSVC Your money or your life: https://goo.gl/fmlaJR The Millionaire Real Estate Investor: https://goo.gl/sV9xtl How to Win Friends and Influence People: https://goo.gl/1f3Meq Think and grow rich: https://goo.gl/SSKlyu Awaken the giant within: https://goo.gl/niIAEI The Book on Rental Property Investing: https://goo.gl/qtJqFq Favorite Credit Cards: Chase Sapphire Reserve - https://goo.gl/sT68EC American Express Platinum - https://goo.gl/C9n4e3

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