3 of 5 Food Trucks Fail… Ours Didn’t. Here’s How!

After moving to Tennessee, Jada and Nic Jones had a hard time finding wholesome, organic food options—so they decided to solve that problem by starting a food truck business. A year later, Hen House is one of the best food trucks in the Nashville area, bringing in an average revenue of around $30,000 a month. A food truck business was a natural choice for Jada and Nic. Jada’s background is in wellness and nutrition, while Nic has more than 20 years of experience in the food industry. They’ll share how that prior food business experience helped them grow their business, and what things they still had to learn along the way. Starting a food truck usually costs less than opening a brick-and-mortar restaurant, but access to capital is still a common issue for founders. Jada and Nic share how they secured financing for building a food truck, along with food truck ideas to maximize revenue. A well-crafted food truck business plan is crucial for someone starting their business on a budget. Jada and Nic explain how they planned in advance for Hen House’s launch so they could hit the ground running. We’ll also hear about their food truck design and what the steps were to go from idea to open for business. Resources: https://bit.ly/4d4UaXt - Start or Grow Your Business with UpFlip Academy https://henhousetn.com/ - Find Out More About Jada and Nic's Food Truck Business Timestamps: 00:00 - Start 00:12 - Meeting Jada and Nic 00:55 - Nutrition background 01:46 - Coming up with concept 02:25 - What they wish they knew before starting 03:01 - Taking the truck on the road 03:39 - Startup costs 04:28 - Starting on a budget 05:21 - Best financing options 06:15 - Biggest regret 08:16 - Mistake they made 10:35 - How long to be successful 11:40 - How they took the leap of faith 12:59 - Building their brand 13:58 - Attracting new customers 15:36 - Landing interviews 16:29 - Fan Blitz 17:20 - Why rent a commercial kitchen 18:29 - Advice that’s changed their business 19:45 - Revenue, expenses, and profit 21:14 - Mindset for this business 22:28 - How to land the high-profit jobs 23:12 - Best and worst from year 1 25:02 - Outro #foodtruck #foodtruckbusiness #foodtrucks

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