Quit His Job to Make $480K/Month...

ActiveCampaign HQ helps multi-location brands and franchises deliver consistent experiences at scale with personalized content for local customers. Sign up here: https://bit.ly/4fIe2RS Resources: https://bit.ly/4dB0rtQ - Start Your Own LawnSquad Franchise https://bit.ly/4djNBAm - Gain Free Access to the UpFlip Academy Robert Palmer always wanted to follow in his father’s footsteps by being an entrepreneur and starting his own business—and he did exactly that. Robert runs a lawn care and landscaping business that has generated over $5.8M in revenue. The wild part? He did it all with $0 of his own. Robert’s father used to buy and sell race horses as a side business while working at a steel factory. From a young age, Robert always found himself offering advice and seeing how his father could improve upon his ideas. Having no idea what he wanted to do himself, Robert went to college and worked part-time as a landscaper. During a trip to a coffee shop, Robert was approached by one of the owners of Lesco—one of the largest suppliers of fertilizers and seed products—to come work for them. From there, Robert learned the ins and outs of the business, made quality relationships, and received hands-on education that money can’t buy. In this episode, learn how Robert tests different strategies and uses direct marketing to reach his customers, how personalization in your positioning can set you apart from the rest of the competition, and how to strategically franchise your business for success. The most important thing though? When Robert hires new staff, he looks for potential candidates that can drive engagement and a personalized experience. Technical skills, he says, can always be taught during employment. He also started a career group to foster and deepen relationships within the industry. During the life of Robert’s business, his staff and connections have been a valuable asset to set himself apart from related companies. Timestamps: 00:00 - Start 01:39 - Scale of the business 02:27 - Bare-bones budget 03:17 - Initial investment 04:00 - Loan options 05:19 - SKUs 07:04 - Weed control 07:35 - A thousand customers 09:34 - Equipment 10:38 - Supplier relationships 11:40 - Income from a single lawn 14:04 - Providing estimates 15:47 - Fan blitz 17:56 - Biggest challenges 19:30 - Sprayer machine demo 19:54 - Revenue 20:45 - Pivotal decisions for growth 22:31 - Progress as a franchisor 23:26 - The greenest lawns 23:54 - Leads and marketing 25:23 - Advertising 26:11 - The “clumpy grass on his lawn” 27:56 - Advice to new businesses 30:05 - Office walkthrough 30:49 - Benefits of a franchisee 33:14 - Conversion rate 35:01 - Direct mail campaign 37:01 - Customer service 38:21 - What works 39:13 - Fear of failure 40:51 - Commercial vs Residential 41:35 - Advice on scalability 42:04 - The best advice 42:35 - Outro #lawncare #lawncarebusiness #howtostartalawncarebusiness

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