How to Win Black Friday, AppLovin, Life, & more - w/ Taylor Holiday & Andrew Faris
发布时间 2024-11-27 18:03:36 来源
摘要
In this episode, we dive deep into the world of ecommerce and paid media strategy! We break down the rise of AppLovin as a competitive ad platform, explore how it stacks up against Meta, and discuss strategies for scaling ad spend effectively during Black Friday and beyond.
-Is AppLovin the next big channel for ecommerce brands?
-How does a $100K/day ad strategy actually work?
-Why Black Friday is no longer just a single-day event.
We also cover key insights into customer acquisition, profitability-focused growth, and how entrepreneurs can navigate today’s fast-changing landscape to achieve lasting success.
Whether you're a seasoned brand owner or just stepping into the world of e-commerce, this episode is packed with actionable takeaways and strategic insights you can apply right now!
Chapters:
0:00 – Intro: The State of Paid Media
2:15 – AppLovin: A Game-Changer in Ad Tech?
12:45 – Black Friday Strategy: What’s Working This Year
25:30 – Profitability vs. Growth: Finding the Balance
40:00 – Scaling Strategies for Long-Term Success
50:00 – Final Thoughts: The Future of Paid Media
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