Book Lounge - The E-Myth Revisited by Michael E. Gerber with guest Marcus Garrett
发布时间 2021-05-12 14:00:00 来源
摘要
Today in the Book Lounge, Tom & Karin discuss the book The E-Myth Revisited with special guest Marcus Garrett.
Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life. You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently.
This week, Tom and Karin offer you insight on:
*Author Michael Gerber's tough love approach to entrepreneurship and why most small businesses fail.
*How both Marcus and Karin got swept up into MLM sales types jobs and how the dream of unlimited potential can get in the way of the logistics necessary to make it happen.
*How Marcus Garrett handles seeing himself as a "technician" and even sees his own successful business as "in infancy" stages in some ways, and what he is doing about it.
Show Notes:
Meet Marcus Garrett: Marcus co-founded an award-winning personal finance business dedicated to helping working professionals make money, save money, and get out of debt--reaching over 2 million downloads--before selling his stake in 2020.
Today, his brand and business, The Marcus Garrett, LLC., helps employees and entrepreneurs like you reach financial independence by monetizing their online brands as he has repeatedly done over the last decade.
https://www.themarcusgarrett.com/
https://www.instagram.com/TheMarcusGarrett/
https://twitter.com/TheMarcusGarret
https://www.youtube.com/channel/UCNPNmvnU4JTHyPMHXMu7itQ
What is the difference between Book Insights episodes and Book Lounge episodes?
Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life. Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It’s more of a broad chat about how the book relates to current, everyday life.
Should I listen to both the Book Insight and the Book Lounge episode on the same book?
Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you’ll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge.
Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode.
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Audio Producer: Daniel Gonzalez
Hosts: Tom Butler-Bowdon & Karin Richey
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中英文字稿 
Hello everyone, welcome to the book lounge. Today we are talking about the E-Meth revisited by Michael Gerber. Your hosts as always are myself Karin Richie. And me, Tom Butler Bowden. So what we'll do every week is we take a book and we analyze it and discuss it and raise it as well. So hopefully you'll get a sense of the book and work out whether it might be right for you.
大家好，欢迎来到书吧。今天我们要讨论迈克尔·格伯所著的《电子化的E-Meth再探》。我是一如既往的主持人卡琳·里奇，和我一起的是汤姆·巴特勒·鲍登。所以，我们每个星期会挑选一本书予以分析、讨论和推荐。希望你们能够从中感受到这本书的价值并判断它是否适合你。
That's right and each week I weigh in on the book along with Tom and our guest. We update you on the latest news about the author and don't forget to check out our book insights episodes. Those are for like the in-depth explorations of these nonfiction books. But here in the book lounge it's more of just an informal chat about the book of the week.
没错，每周我都跟Tom和我们的特邀嘉宾一起评价这本书。我们会为你更新关于作者的最新消息，别忘了查看我们的书籍见解剪辑。这些是对这些非小说类书籍进行深入探讨的节目。但在这个书廊里，我们更多的是就本周的书进行一次非正式的闲谈。
So this week we are bringing on author, entrepreneur, motivational speaker. He has experiencing and he has experience enhancing systems with multi-million and multi-billion dollar organizations and empowering employees and an entrepreneur to increase their wealth and all around perfect person to talk to about entrepreneurship. That's what today is all about that entrepreneur myth. So please welcome Marcus Garrett. Thank you. Thank you for having me. Yeah. So glad you're here. Yeah. Yeah.
本周，我们邀请了一位作家、企业家、激励演讲家。他在提升多亿和十亿美元组织的系统以及赋权员工和企业家增加财富方面有着丰富的经验，是一位完美的人物，可以谈论创业。今天的主题是创业神话。请欢迎 Marcus Garrett。谢谢。感谢邀请我。真的很高兴来到这里。
So Marcus, I read somewhere that you're like a recovering auditor. So just if you can tell people quickly what is your journey to getting to this point? Well, still and technically a recovering auditor. I've been in the field of audit for I just say over a decade now and I'm like to do the exact math. But it's been well, I thought it was until I was reading the book. I thought it was helpful.
马库斯，我在某处读到你好像正在恢复的审计师。如果可以，请你快速告诉人们你到达这个点的旅程是什么？好吧，我仍然是一个技术上正在恢复的审计师。我已经在审计领域工作了十多年，我不知道确切的数字。但是一直以来，我认为这一点很有帮助，直到我读书的时候。
But it's been useful for me to set up systems. So I described that as moving people from goals setting to goal accomplishment. Having done this for well, I'm going to have to say it now 15 years. I noticed a lot of companies, organizations, individuals. Maybe that's redundant. They they have great goals. They got they got all the marketing and the vision and the strategic plans. And then you're like, you know, they write that in December to January 1st quarter. And then by February, like a New Year's resolution, everyone's forgotten. They don't even know where the document it is. I'm like bringing it up. I'm like, I see here in your vision statement. They're like, we have a vision statement. And so I realized that that could also be applied to personal finance and life. And so that's kind of what I moved forward with with establishing my own brand and a number of podcasts and businesses over the years.
对我来说，建立系统非常有用。我把这称为将人们从目标设定转变为目标实现。我已经这样做了15年，我注意到很多公司、组织和个人都有很好的目标。他们有所有的营销、愿景和战略计划。然后你会发现，他们在12月到1月的第一季度写了这些，到了2月，就像新年决心一样，每个人都忘了。他们甚至不知道文件在哪里。我会提醒他们说：“我看到你们的愿景陈述中写道……”他们会说：“我们有愿景陈述吗？”因此，我意识到这也可以应用到个人财务和生活中。这就是我在建立自己的品牌以及多年来开展各种播客和业务方面前进的方向。
That's great. And in your in your own journey through either through reading or through your own experiences, we usually like to start our listeners off with some quick takeaway right off the top of like something that you have found useful a lesson or just something that they can put into use something that's been life changing for you. As far as monetary, it's a so I read 15 books and I give those reviews away from free to any email subscribers. It's like the 15 best books.
太好了。在通过阅读或自己经历的旅程中，我们通常喜欢在开始时给听众一些快速的收获，比如你发现有用的一些课程，或者一些他们可以用来改变生活的东西。就货币方面而言，我读了15本书，将这些书的评论免费提供给任何订阅者。这就像是15本最好的书。
I think I got it from like money or something like that. My favorite now actually changed in 2021. It was the simple path to wealth by J. O. Collins prior to that because it has some sentimental value. My father gave it to me in high school was the millionaire next door. I read that book at 17. Apparently didn't learn what I need to do as far as takeaways because I was not a millionaire. Presently or yet, but it kind of set that foundation.
我想我从金钱或其他东西中得到了它。我的最爱现在实际上在2021年有所改变。之前它是J.O.Collins的《致富之路》，因为它对我有一些感情价值。我父亲在高中时把这本书送给了我，那时我读的是《隔壁的百万富翁》。我17岁时读了那本书。显然我还没有学到我需要做的东西，因为我不是百万富翁。但是，它确实奠定了那个基础。
So that's always going to have some sentimental value for me. And I read it again in my 30s and I had more takeaways. And I kind of summarize it as, you know, the takeaway from me would be spin less than your earn or earn more than you spin. Yeah. It's pretty much the breakdown. And you can overcome a lot. And I think maybe my life takeaway, I think the pandemic has got a lot of us feeling very existential is not to underestimate yourself.
所以对我来说，那总会有些感性价值。当我30多岁时，我重新读了它，我有更多的收获。我想总结一下，你知道，对我来说，最重要的收获就是花费少于你赚的或赚更多而不是浪费。是的，这就是大致的摘要。你可以克服很多困难。我想也许我人生的收获，我认为疫情使我们很多人感到非常存在主义，就是不要低估自己。
Someone actually is a college student asked yesterday, I'm just talking about how do you overcome failure? And the answer is by failing. I don't know a way to overcome failure. But I can say that having failed multiple times and definitely more times than I've actually succeeded. What I have learned is I can get through failure. Failures of price I pay for success. And my turnover rate is much quicker. So she was like 22, 23. I think I was like, you failed. It might take you the rest of 2021 to recover from. And you know, you need to go through that.
昨天有个真正的大学生问我，我只是在谈论如何克服失败。答案是通过失败。我不知道如何克服失败。但我可以说，我经历了多次失败，而且失败的次数肯定比我成功的次数多得多。我学到了我可以度过失败。失败是我为成功所付出的代价。而我的翻身速率要快得多。所以她可能只有22、23岁吧。我想我曾经也失败过。可能需要你整个2021年才能从中恢复过来。你需要经历这一切。
I don't need to discount. I don't mean to discount the emotions of that. I fail on Monday. I'm good by Wednesday. I like my emotional turnaround is like two to three days now. Instead of, you know, I don't need the 12 month turnaround. So not to fear failure, but to understand failures of peace that you have to go through for success. I'd love to. Yeah. That sort of reminds me of that quote that says, the master has failed more times than the amateur has ever tried. Nice. I like it.
我不需要打折。我不是说要忽视那个情感。星期一我失败了，但到星期三我就好起来了。我现在喜欢我的情感转变只需要两到三天的时间。不像以前需要12个月才能改变。所以不要害怕失败，而是要理解失败是通往成功的必经之路。我很喜欢这个名言：“大师失败的次数比新手尝试的次数还多。”很棒，我喜欢。
Yeah. Well, the whole psychological aspect to business is something we're going to talk about because I think the email is pretty visited by Michael Gerber came out in 85. I was living on the ground hit. But I think it's it's separate itself from the rest of the literature by really drilling down into the psychological aspects of being an entrepreneur.
是的。嗯，我们将讨论商业的整个心理方面，因为我认为迈克尔·格伯（Michael Gerber）在85年发表的那封电子邮件非常具有参考价值。当时我还在生活的现场。但我认为，它通过深入挖掘成为企业家的心理因素，使自己与其他文学作品区别开来。
A lot of other books were a bit sort of nuts and bolts. So hopefully we can get into that a bit. But just before we do, just a general breakdown, he's got this idea about business as a system. And you know, franchising and the whole idea of creating a sort of world of order in your business. But the sort of the way he gets gets you reading this book is this person called Sarah who's running a pie shop, right? You remember it. And she's been she started her own business. She's thrown herself into it. And a few months in, she's like drowning in in the business.
很多其他的书都只是讲一些基础知识。希望我们可以深入一些了解。但在此之前，先给大家一般介绍一下。作者认为经营商业就像是一个系统。你知道，特许经营和创建业务秩序的整个概念。但他在这本书中吸引读者的方式就是通过一个名叫萨拉的人来讲述，她经营着一个馅饼店，对吧？你还记得吧。她自己开了一家店，投入了全部精力。但几个月后，她正在淹没于业务之中。
So Marcus, I mean when someone comes to you at the small business level, how do you sort of approach them? Is it do you come come there from the sort of psychological level or do you look at the business from the nuts and bolts? What do you do first to help people?
Marcus，就好像当有人在小企业层面找你时，你是如何对待他们的？你是从心理层面接近他们，还是从实际层面看待他们的企业？你首先是做些什么来帮助人们呢？
With the recovering auditor background, my instinct is to go through, I think he called it a technician. That's actually probably where I fall. My father explained it as a good business anyway. I think he was talking about relationships. Everyone has a dreamer and an architect. And you know, in the perfect world, well, he opens with the architects, actually the dreamers vision is the architects nightmare because architects got ability and the dreamers, you know, fanciful and tends to be, but if you can find that balance, what he calls a technician, that would kind of be the systems makes sense to me.
因为我有经验做审计，所以我的直觉告诉我要去了解他所说的技术员。实际上，这可能是我的一个优势。我父亲曾经告诉过我，这是好生意的一部分。我想他是在说关系。每个人都有一个梦想家和一个建筑师。在理想的世界里，他们应该由建筑师来领导，但实际上梦想家的想法常常会让建筑师感到困惑。建筑师具有能力，而梦想家往往偏向幻想。但如果你能找到一个能够平衡两者，他所说的技术员，那么这种系统对我来说就有意义了。
And it's something that I've struggled with as far as as far as communications, it makes perfect sense to me because I'm like, it's the facts. Like you get out of debt because there's interest and you're spending more money than you need to. You're giving money away to the bank. And they're like, but I really like this car. And I'm like, let me, let me, I don't think you heard me. So the interest and you're giving money away. And so I really like that side. So my takeaway and this is something I've learned over the years more through on the coaching side is I'm trying to get better about people locking into their why and then building backwards to the facts, the technician side, if you will.
这是我在沟通方面一直以来都遇到的问题。对我来说，这很合理，因为这是事实。就像你要还清债务，因为存在利息，你花的钱比你需要花的要多。你在把钱送给银行。而他们会说，可我真的很喜欢这辆车。然后我就会说，让我再说一遍。存在利息，你在把钱送走。所以我喜欢注重这一方面。我的收获是，在教练方面的经验让我更好地帮助别人明确他们的目标，然后从目标开始逆推到事实和技术方面。
I kind of feel like I'm actually the exception. And the dreamer is the rule. I think dreamers got, you got to think about the type of folks that would even fathom starting a business. Why would you, you know, I asked myself that a few times probably a month, if not a week, is, you know, why am I even doing this to myself? This is a choice. Like I'm making the choice to work 60, 80 additional hours as it's set up right now into the business. And so I try to tap into people's why. I think he does that in the book too, as far as the pie maker is.
我有点觉得我其实是个例外。而梦想家则是规则。我想梦想家们得思考那些甚至能想到开始一项生意的人。为什么你要，你知道的，我自己也问过自己一些问题，也许一个月或一周一次，就是为什么我甚至要这样折磨自己？这是个选择。就像是我选择在目前的业务中再工作60、80个小时一样。所以我尝试挖掘人们的动机。我觉得他在这本书中也这样做了，就像是那个做派克士的人一样。
That's a good starting point that will ground you. Having that vision will motivate you and continue helping you move forward. Then how do you build the pieces around it? I call it hiring where you're weak. So I'm weak at marketing. I'm weak at dreaming. And so I need dreamers surrounding me to kind of break me out of the technician side.
那是一个很好的起点，可以让你立足。拥有那个愿景将激励你并继续帮助你前行。那么你要如何构建它周围的部分呢？我称之为雇佣你不擅长的人。因此，我在市场营销方面很弱。我在梦想方面也很弱。因此，我需要梦想家们来围绕我，以将我从技术人员的一面解放出来。
Yeah, that's a great point. And that's a big theme in the e-mith is this idea that I guess the part of the myth is that the entrepreneur can just do it all. That if you have that vision to want to start a business, then you can just do it all by yourself. And just having the drive is enough. And so the book does a great job of sort of dispelling that myth that just because you have the desire and the drive to start a business does not necessarily mean that you have just what you're talking about, Marcus, both the vision, the dream and the actual capability of doing all the technical side.
是的，这是一个非常好的观点。而在《电子神话》中，这也是一个重要的主题，即企业家可以一个人完成所有工作的想法。如果您想开始一项业务，那么只要您有愿景，就可以自己完成所有工作，只需要有动力就可以了。因此，这本书做了出色的工作，揭穿了这个神话，即仅仅因为你有创业的愿望和动力，并不意味着你具备了马库斯所说的视野、梦想和技术能力。
And Michael Gerber calls it like a technician having an entrepreneurial seizure where you know, they know very technically how to do one specific thing. So in the example the book gives it someone who's very passionate about pies and knows how to make really, really good pies. And it's this myth that just knowing how to do something is enough to start a whole business. And the whole point is that there's so much more to it than just what it is you're selling or just what the business is about. It does require just like you're saying, Marcus, the marketing part of it. It requires the vision for the future. It requires all these other things.
迈克尔·格伯称之为技术师因企业家性癫痫，他们非常清楚地知道如何做一件具体的事情。例如，在书中的案例中，有一个非常热爱馅饼并且知道如何制作非常好的馅饼的人。这种想法是错误的，只是因为你知道如何做某件事情就足以开展整个事业了。这也就是说，除了你所售卖的产品或者你的企业的关注点以外，还需要更多的东西，例如像你所说的，马库斯，市场营销的部分，需要对未来的愿景，需要所有这些其他的东西。
And so if you've got that one technical piece of it, then you need to find those people and surround yourself with those people who can fill in all of those other gaps that it takes to run any business. So it sounds like you've done a great job of doing that, Marcus. And how do you help folks when they, how do you help folks when they are sort of blinded to those other needs and kind of want to be the super entrepreneur and just do it all themselves regardless of their skill set?
如果你已经掌握了技术的一部分，那么就需要找到那些能填补所有业务需求的人，并与之为伍。所以，Marcus，听起来你做得很好。当有些人对其他需求视而不见，只想成为超级企业家并自己完成所有事情时，你会如何帮助他们？
I think what being an audit has helped me with as well is realizing that no one seeks to be audited. No one likes to be audit. So I've been fortunate that I've kind of had a number of mentors and I've had a great network over the years.
我觉得作为审计师，我意识到一个重要的事情，那就是没有人希望被审计。没有人喜欢接受审计。所以，我很幸运，多年来我有一些良师益友和强大的人脉网络。
But one of them said, no matter what field you're in, you're always in marketing. This was before I ever started a business. I thought it was crazy at the time. I still talk to this individual or friends, friends now on Facebook. So it's official. But he was my mentor at that time.
他们中的其中一个人说过，无论你从事哪个领域，你都始终处于市场营销之中。那时我还没有开始创业，我当时觉得这很疯狂。我现在仍与这个人或共同朋友在 Facebook 上交流。所以这是正式的。但当时他是我的导师。
But I think what he meant by that is it's less important about why I'm there. It's more important for them to understand what they're trying to accomplish. Because I think you can build backwards from that.
我认为他的意思是重要的不是我在那里的原因，而是他们明白他们试图完成什么更加重要。因为我想你可以从那个目标往回建立。
I think I don't want to undervalue or undercut the emotional vision and importance that is necessary to start a business because that is actually what will keep people going because I'm an auditor. I jumped at some of the numbers. He's like 40% fell in the first year, 80% after five years. And then another 20% fell after that, which I think gets us to 100%.
我觉得我不想低估或削弱创业所必需的情感愿景和重要性，因为这实际上是让人们坚持下去的原因，因为我是审计师。我对一些数字感到震惊。他说40%的人在第一年就失败了，5年后有80%的人失败了。然后又有20%的人在此之后失败了，我认为这样就达到了100%。
If I'm doing this math correctly, but that being said, clearly, somebody is out there succeeding. But those are intimidating numbers.
如果我算得对的话，但是话说回来，很显然，有人在成功。但是那些数字令人望而生畏。
And so to differentiate yourself, you have to do differently. It sounds intuitive, but a lot of people are like, I'm passionate about making pies. I'm passionate about writing books. I'm passionate about looking at the data and doing the research.
所以，为了使自己与众不同，你必须做出不同的选择。听起来很直观，但很多人都是这样说的：“我热衷于制作馅饼。”“我热衷于写书。”“我热衷于查看数据和进行研究。”
But with rare exception, a lot of people aren't going to come to me for not for what I'm trying to do now for my auditing skills. For my ability to do research and analysis. So what is driving us forward and what's going to keep us motivated?
但是很少有人会因为我现在想要展示的审计技巧而来找我。他们来找我是因为我能够进行研究和分析。那么是什么推动我们前进，保持激励呢？
And what I kind of try to describe it as is being a leader through demonstration, so being humble in my own ignorance. So I can kind of now share my story. I failed here for these reasons because I was arrogant.
我想描述的是通过示范成为领导者，因此在自己的无知中保持谦逊。因此，我现在能够分享我的经历。我因为自己的傲慢失败了，这是我的原因之一。
That's not what people call it, but they're like, I'm a great pie maker. So I should be putting the pie making game on its ear. The example I use is these folks still have their claws out there, but I think it's cut co or velcro. Whatever it is, they sell knives.
人们不是这样称呼它的，但他们认为我是一个伟大的派制作人。因此，我应该改变制作派的游戏规则。我举的例子是，这些人仍然在那里用他们的爪子，但我认为那是切割刀或钩带。无论是什么，他们都在卖刀子。
They talk you into this MLM selling knives. And it's actually amazing how many people I call it falling victim. I'm probably going to be sued by this company eventually. I always my saving graces, the only customer I ever had was my parents and they still have these knives. Great knives. Greatest knives on the history of earth. These knives cut through ropes, pennies. I still got the salesman in me.
他们说服你参加这个多层次销售公司，销售刀具。令人惊讶的是，有多少人会不自觉地上当受骗。我可能最终会被这个公司起诉。我的救命稻草是，我唯一的客户是我的父母，他们仍然使用这些刀具。这些刀具非常好用，是有史以来最好的刀具。这些刀具可以轻松地割断绳索和硬币。我仍然具有销售人员的能力。
But you're also a recovering co salesman. I see it good to know, good to know. I'm recovering what you call it. Vacuum the the Kirby vacuum. I accidentally got sucked into selling curbies. Actually, I think we're proving a great point. A great marketing plan.
但你也是一个正在康复的合作销售员。我认为这很好知道，很好知道。我正在恢复所谓的运动，用Kirby吸尘器。我无意中被卷入了卖Kirby吸尘器的行列。实际上，我认为我们正在证明一个很好的观点。一个很好的营销计划。
That passion, you know, like I thought I was going to put the these about the vacuum game. I was going to like I was going to I now just saying out loud and I've told the story a hundred times. Like the idea that I was going to put the knife game on it's it like I was going to take over the knife. You know, Ramsey was going to be asked to be for advice on the knife.
你知道的，就像我当时觉得我要把这些关于吸尘器游戏的点子都实现了一样，那种热情啊。我就像将要拿到刀子，把刀子游戏占领了一样。现在我只是大声说出来而已，我已经讲过这个故事一百次了。就像我原本想在游戏中放上刀子那样，你知道的，Ramsey被要求提供有关刀子的建议。
Like I don't know Ramsey. I don't think you need to look at these cut cause you know, you could be slicing ropes and steaks right now. So you can't really underestimate that passion.
像我不认识Ramsey一样。我认为你不需要看这些切割，因为你现在可能正在切割绳索和牛排，所以你不能低估那种热情。
But I think to your point earlier into the books overall theme is you you need to round yourself out and you can round yourself out with strong hires. And usually as he points out not to hire yourself. So I try to make a concerted effort for myself and others like I'll say this and my my boss is really good at it.
在你之前的话题中，我认为这本书的总体主题是你需要让自己更全面，你可以通过雇佣强有力的人来达成这个目标。通常不要雇佣自己。所以我努力为自己和其他人做出努力，就像我会说这样的话，我的老板真的很擅长这个。
When he hired me something I didn't really I actually I don't think I ever heard his interview. He's like, what do you need for me as a boss? And I said having lots of painful lessons learned and failures over the years. I said I want somebody that will make me the best me not another them.
当他雇用我时，有些事情我其实并不明白，我甚至不认为我曾经听过他的面试。他问我需要老板提供什么，我说希望有很多痛苦的教训和失败经验在这些年中得到了吸取。我说我想要的是能让我成为最好的自己，而不是另一个他们的人。
And a lot of bosses just try to mold you into the second version of them. I think both through bosses and entrepreneurship you want to surround yourself with the weakest version of you and that will actually make you the strongest version of you.
很多老板都试图将你塑造成他们的第二个版本。我认为通过老板和创业，你想要把自己围绕在最差的版本上，这样实际上会让你变成最强大的版本。
Yeah, this is something he here, Gover talks about. So if Sarah's got this point in her business, she's overwhelmed. So she thinks okay, I'm going to hire some more people. But then a month later that person leaves that she's put in invested a lot in and then she hires someone else and that person leaves a few months down the track that she spend a lot of time training.
嗯，这是他在这里谈到的一件事，Gover说的。所以如果Sarah在她的生意中遇到这个问题，她会感到不知所措。所以她想好了，会雇一些更多的人。但是一个月后，她投入了很多东西的那个人离开了，然后她又雇了一个人，几个月后那个人也走了，她花了很多时间来培训。
So she gets this realisation that it's not just about hiring great people. They're often the answer but they're never the complete answer. It's really about creating a system that will work whether or not you've got great people or mediocre people that you have set up all these processes so that you know everything is going to work the product or services is going to get out there. The customer is going to be happy just because everything is written down you have a process and he calls it like a turnkey thing. And McDonald's is he has up there his sort of perfect turnkey thing.
她突然意识到，聘用了优秀的员工并不是唯一的关键，他们常常是解决方案，但他们并不能完全解决问题。真正的关键是建立一个系统，无论你是否拥有优秀或平凡的员工，你都能依靠这个系统运作，并设置好所有的流程，这样你就知道一切都能运作良好，产品或服务都能得到推广，客户也会因为你有一个规定好的流程而感到满意。他称之为一个轮廓可调的设备，而麦当劳则是他所设定的完美轮廓可调设备的代表。
And I guess I mean that's seems to take away a bit of romance of setting up your own business. But Marcus, I would have thought if you are able to create something like that, some system that would give you an incredible buzz because it would mean that it could be replicated many, many times.
我想我的意思是，这似乎会削弱创办自己的业务的一些浪漫氛围。但是，马库斯，我认为如果你能够创造一些类似于那样的系统，它将给你带来无与伦比的兴奋，因为这意味着它可以被无数次复制。
Well, I agree with the principles of the book. One thing that, and this is like I said, something I'm working on in real time, is also digging into what motivates the individual. So for example, that's really exciting. I wrote it down. I have a little notepad that I have every time because I'm an auditor and it has a usually blue red black pen. I got a blue red pen today. And the quote I put was discipline provides freedom. I was excited when I read this. You know, yes, I know it. I'm, you know, anything that validates that I was right. I'm excited about. But that doesn't motivate some individuals.
嗯，我赞同这本书的原则。有一点，就像我说的，我正在实时地探究的是什么激励个人。例如，这真的很令人兴奋。我记下了。我有一个小笔记本，因为我是审计员，它有一支通常是蓝红黑色的笔。今天我拿的是一支蓝红笔。我写下的引语是：纪律带来自由。当我读到这句话时，我很兴奋。你知道的，是的，我知道这一点。任何证实我是正确的事情，我都很兴奋。但这并不激励一些人。
But to that individual, I would say for your business to succeed, what you are passionate excited about, you need an individual who is motivated by systems thinking. You do need that person that will write the policies and procedures and make it turn key. I'm sure McDonald's has the same way, but example I would have, I used to live in this small college town. Actually, I think the town is still small. They probably think they're big because they got a Walmart now. I think what is the maker, the Buffalo Wild Wing? I think they have a Buffalo Wild Wing now.
对于你来说，如果你想让你的业务成功，我建议你找一个很擅长系统思维的人来搭档。你需要一个能够编写政策及流程并使之变成关键的人才。像麦当劳一样，我相信他们也是这么做的。但是，我来给你举个例子，我曾经住在这个小学城镇上，实际上，我认为镇子还是很小的。因为那里现在也有沃尔玛，所以他们可能认为自己已经很大了。我认为最有名的是水牛城野翼餐厅吧？我想他们现在也有一家水牛城野翼餐厅了。
So they're, you know, they're on the forefoot. Yeah, exactly. Just need to trade or jose and they'll be real. And I remember it must have been two weeks. Like, you know, you drive the same route every single time. And I remember there was a jacket box. And even the floor plan was fabricated. Like they brought four walls and stood it up one day. Like I drove by like at 8am, there was nothing there but a pallet. And then I came by and there was a jacket box there.
所以他们啊，你知道的，他们在前脚上。是的，没错。只需要换个Jose，他们就会真实起来。我记得那一定是两周前。就像，你每次都开着同样的路线。我记得有一个快餐店。甚至是地面规划都是人造的。他们带来了四堵墙，一天竖起来了。我早上八点经过，除了一块托盘什么都没有。然后我经过，那里就有了一个快餐店。
And I'm like to have someone that someone a system thinker, you know, entrepreneur Jack, whoever's under that big head, he probably does not care how those four walls came up. But somebody probably came up with a formula one day, like, like, like, an engineer technician.
我很想要一个系统思考者，你知道，像企业家杰克那样的人，谁在那个大脑袋下面，他可能并不在意这四堵墙是怎么出现的。但可能有人一天想出了一个公式，就像一个工程技术员一样。
It was like, we could save X amount millions of dollars and make Jack in the box franchises. So I'll say McDonald's stick with the book all across the country. If we just came up with a way to fabricate these walls. So you need those individuals on your team so that your business can grow. And in this case, and that's one thing I think should be clear is he was building businesses for franchising.
就像我们可以节省 X 亿美元并开办“盒中杰克”连锁店。所以我认为麦当劳应该在全国范围内遵循规章制度。如果我们能想出一种制造这些墙壁的方法。所以你需要这些团队中的人才以便你的商业可以成长。在这种情况下，应该明确的一点是他正在建立用于特许经营的企业。
Some people that like they would be happy and content. And I think that's fine if they know that that that's their vision. Like I just want my pie business on the corner to be successful with my friends and family to know me.
有些人看起来很开心和满意，我认为这是可以的，只要他们知道这是他们的愿景。就像我只想让我的饼店在街角成功，并且希望我的朋友和家人认识我一样。
I have this vision that one day I've told my fiance about it that I'll open a bar and just everyone will know me. I'll be old and retired. And I'll be like, my goodness, you know, I'm like, hey, good. I'll probably be like barely making ends meet. But I've been dreaming about this for years. This struggling failed bar business that's going to exist somewhere. But like you can't underestimate having that passion for it as long as you I think if you're not it that you surround yourself with those people that allow you to be successful.
我有这个梦想，有一天会告诉我的未婚夫，我会开一家酒吧，每个人都会认识我。我会变老并退休。我会像说，我的天啊，你知道吗，我很好。我可能只能勉强维持生计。但是我已经梦想了这些年了。这个艰难的、失败的酒吧生意将会存在某个地方。但如果你拥有这种热情，就不要低估它，只要你我觉得如果你不这样，你就要找到那些让你成功的人来围绕自己。
Yeah. And I think Ray Crock from McDonald's definitely had those people. I can't remember there was 304. But you know, Ray Crock was, he was easily inspired by stuff. Like he had this or religious moment when he first had his first French fries. The original McDonald's. And he thought, wow, this and this fantastic system, you know, I can see this working anywhere.
是啊。我觉得麦当劳的Ray Crock肯定有那些人。我记不清具体有多少人了，可你知道，Ray Crock很容易被事物激发。当他吃到第一次薯条（在原来的麦当劳）时，他就有了宗教般的瞬间。他觉得，“哇，这个系统真的很棒，我能看到它在任何地方都能行得通。”
So he had a bit of both. He was very inspired by stuff. But he had this team around him that thought in terms of real estate. Like McDonald's became a huge real estate owner and created the whole franchise and everything. So I would imagine every great company has this blend of the original inspired creative founder and the system thinkers underneath them for sure.
他既有灵感，又有实际，就像毛主席说的实事求是。他很受启发。但是，他身边有一支团队，他们考虑的是房地产。就像麦当劳成为了一个巨大的房地产所有者并创造了整个连锁店等。因此，我想每个伟大的公司都有这种混合的创新创始人和他们下面的系统思想家。
Yeah. I really like the book talks about the life cycle of a business and about franchising. So just like that McDonald's example, he talks about how all businesses begin at infancy. So for the McDonald's example, it's when the brothers, the McDonald brothers just had their single location and they were doing really well with their single location.
是的，我真的喜欢那本讲述企业生命周期和特许经营的书。就像麦当劳的例子一样，他谈到所有企业都是从婴儿期开始的。所以对于麦当劳的例子，就是当麦当劳兄弟只有一个地点，并且他们在那个地点做得非常好。
They knew exactly their own system. But they didn't know how great that system was that it could be replicated. They only had the vision of the single location. And it took the Ray Crock to come in and say, you've got this down to a science. So that means you can do this anywhere.
他们很清楚他们自己的系统。但是他们不知道这个系统的类似版本能够取得多大的成功。他们只有单一地点的愿景。然而，直到雷·克罗克进来后，他才说：“你们已经将这个系统完美运用了。这意味着你们可以在任何地方实现这个系统。”
So the infancy is when basically the owner and the business are inseparable. If the two McDonald brothers weren't physically in the building or they weren't actually doing everything, then the business would die. And so that's infancy. And then the book talks about how moving from infancy to adolescence is where you first start hiring staff.
所以，刚开始的阶段就是企业主和企业本质上不可分离的时期。如果麦当劳的两位兄弟不在建筑物内或者不亲力亲为地做每件事情，企业就会死亡。那么这就是初生期。随后这本书讲述了从初生期转化为青春期的过程，这是你开始招聘员工的阶段。
And when you're bringing other people in and when it's sort of the owners and the business can work side by side, maybe necessary, maybe not. But maturity is when the vision, the goals, the achievements of the business happen with or without the owner, the founder, the person. That's when the business is really mature. When it's replicable because it's down so it's so systematized and it's separable from the owner because it's that much of a working machine.
当你要引进其他人时，当业主和企业可以并肩工作时，这可能是必要的，也可能不是。但是成熟的企业是指企业的愿景、目标和成就无论有没有业主、创始人或个人的参与而实现。这就是企业真正成熟的时候。当它可以复制，因为它被系统化，并且可以脱离业主而运作，因为它是如此高效的机器。
So how does that sit with you? How do you resonate with that Marcus? I'm not going live. It was painful. And the reason was is so depending on how you do the math, this would be my second or third business, the third is running under my own brand. I've been in adolescence a lot.
那么你对此有何感受，马库斯？你觉得这个对你有共鸣吗？我不会说假话，这很痛苦。原因是我的生意，这是我第二个或第三个，第三个是在我自己的品牌下运作。我经历了很多青春期的阶段。
And so seeing it prescribed like that, and he's right, where you're inseparable for the business. I think it's garnered, Lori Garner from Shark Tank, she says only an entrepreneur will wait eight work 80 hours to avoid working 40 hours. And you know, you can't escape it from for two points. One, you're either not making enough money to hire or number two, you think you have to do all the things either because you're the best at it or you're if you don't do it, it won't have your touch on it or things like that.
那么，看到这样的规定，他是对的，你们对于生意是分不开的。我认为洛瑞·加纳来自《鲨鱼池》，她说只有企业家才会工作80个小时来避免工作40个小时。你知道，这是两个问题中不可避免的。一是你没有挣到足够的钱来雇人，或者二是你认为你必须做所有的事情，要么因为你是最擅长的，要么因为如果你不做它，它就没有你的感觉，或者类似的原因。
Those are like the failures, if you will. I guess that was in the 20 to 80% math as far as the failed businesses I had. And what I'm trying to do now, I guess a call to action or take away that I'd have for individuals, is I have two in a business coaches.
那些像是失败一样，如果你愿意这么说的话。我想我那时有20%到80%的失败企业，是由于数学上的问题。现在我想要做的是，一个针对个人的行动号召或带走的东西，我有两个商业教练。
One might say I have one and a half because like we can't afford them. So he like he gives me guidance and then he's like come back to me when you can afford me. He sent me his price rate one day. I was like, can I just ask him a follow-up question? So he talks to me when he has time.
有人会说我只有半个导师，因为我们负担不起他们的费用。他会给我指导，然后告诉我：“等你能负担得起我时再回来找我。”有一天他给我发了他的价格，我想问个追加问题，于是他有时间时跟我交流。
But that being said, I count him as two because I'm being optimistic, you know, that dreamer.
不过话虽如此，我还是算他为两个人，因为我很乐观，你知道，他是个梦想家。
And I remember one time which tells you how unready I was for the conversation.
我还记得有一次，这说明了我对那个谈话是多么的不准备。
He's retired.
他已经退休了。
He's worked in 10 million, 350 million dollar organization has scaled him accordingly.
他曾在价值1亿零350万美元的组织中工作过，这个经验使他得到了相应的职业提升。
And he was like, well, what do you see yourself for five years?
他就像问我：“你对自己在五年内有什么期许？”
Actually, I think he said 10 years.
实际上，我想他说了10年。
And I think I was trying to get through like Friday that week.
我想我当时在试图熬过那个星期的星期五。
I don't have any idea.
我不知道耶 (I have no idea)
And he's like, well, let me show you where I see you.
他说：“让我告诉你我对你的看法吧。”
And he started, like, you know, he's like a magician and I was like, oh, he's moving pieces around.
他就像个魔术师一样开始了，你知道的，他就像在移动棋子一样，然后我就感觉，“哦，他在动情了。”
He's like, and I see this and millions and a hundred souls.
他就像，我看到这个时，有无数个、上百个灵魂。
And I was like, you know, God, I got to pay this guy.
然后, 我就像 "你知道的啊, 天啊, 我得给这个家伙钱了啊".
And that's what I'm talking about is again, being humble where I am.
我说的是要保持谦虚，才能达到自己的目标。
I don't have, because I've stuck in adolescence.
我没那个东西，因为我还停留在青春期。
I don't have the vision to know what, that's gonna be infancy.
我没有远见，不知道那会是什么样子，可能还处于初期阶段。
Oh, man, it's even more offensive.
噢，天哪，这更加冒犯。
So I've been so stuck in a infancy.
我一直陷入婴儿期的困境中。
I don't know what it's like to carry a business to adolescence.
我不知道把一家生意发展到成熟是什么感觉，就像母语为中文的人一样说话。
I think this one is the closest I've gotten to adolescence.
我觉得这个最接近我进入青春期的时候了。
And we are setting up the systems as the book says.
我们正在按照书上所说设置系统。
And as my business coach says, in the beginning for success at maturity, because I do want this to be something that we could scale and possibly grow.
正如我的商业教练所说的，初期的成功对于未来的成长度非常重要，因为我希望这个项目能够得到扩展并有可能发展壮大。
And either franchise or sell to another company to take over.
要么进行特许经营，要么出售给另一家公司接管。
And to have that forethought coming in, what does work for me is as soon as he said that, he's like, I can work backwards really good.
而且要有先见之明，对我有用的是，他一说那句话，他就像说我可以很好地往回推理。
That's the auditor in me.
我是审计师出身。
So he's like, here's what 10 years looks like.
那么他就像是，这就是10年的样子。
So I'm like, okay, that's, you know, 31, 2031.
我就像，好吧，那就是 31 年，2031 年。
What does 2021 look like?
2021年会是个什么样子呢？
And I can start putting those steps processes and pieces together to get there.
我可以开始把这些步骤、过程和部件组合在一起，以达到目的。
So sometimes, as I guess I'll continue to echo, you need someone to tell you what there looks like.
有时候，我想我会继续重复，你需要有人告诉你那里看起来怎样。
And you need to be receptive to that advice, whether that's going to be this book or an individual that you can surround yourself with.
你需要接受这些建议，无论是通过这本书还是身边的某个人。并且要乐于接受并接纳里面的内容和建议。
And then to follow that roadmap, you definitely don't have to reinvent the wheel.
然后，要跟随这个路线图，你绝对不必重新发明轮子。
I think a lot of entrepreneurs think they do.
我觉得很多企业家认为他们是这样想的。
I'm going to put the knife, pie, and Kirby vacuum game on its ear.
我要让刀子、馅饼和柯比吸尘器游戏翻个跟头。
But clearly it's been done because the reason I knew that Kirby is because my mom owned the Kirby.
显然这已经做过了，因为我知道柯比的原因是因为我妈妈拥有柯比。
I sold knives.
我卖刀子。
So clearly they will be around and stick around.
很明显，它们会存在并继续存在下去。
So you don't have to reinvent the wheel.
所以你不必重复造轮子。
Yeah.
是的。
So it's all about, as he says, working on your business instead of in it.
所以就像他所说的那样，重点在于把精力放在经营你的企业上，而不是在企业里面忙碌。
But I mean, as you mentioned before, if you don't have enough money to hire another person or hire a business coach, you can sort of be in a bit of a chicken and egg situation, I guess.
但是，就像你之前提到的，如果你没有足够的钱雇佣另一个人或聘请商业教练，我想你会陷入一种鸡生蛋、蛋生鸡的情况。
So I think many people must be stuck in that actually.
所以我想很多人可能会陷入这种情况。
I mean, when I was like in college and stuff, worked in a lot of small businesses, people running shops and things.
我的意思是，当我还在上大学时，曾在许多小公司工作过，比如经营商店之类的人。
And they didn't really get beyond the family running phase.
他们并没有真正超越家庭经营阶段。
They do pretty well out of it.
他们从中做得相当不错。
But even hiring one or two extra people was like a sort of leap of faith.
但是，即使雇用一两个额外的人也像是一种信仰的飞跃。
And you felt like you were not really part of this clan.
你感觉自己并不真正属于这个家族。
So I think, yeah, or what you're saying resonates.
所以我觉得，嗯，你说的话有共鸣。
It's just sort of getting to the next stage.
它只是逐渐进入下一个阶段。
It's very psychological.
这很有心理学意义。
And I think where this, this is where this book is so good.
我认为，这就是这本书的好处所在。
He, go ever really gets almost sort of mystical.
他，走得越远越近似于神秘。
I mean, he's got a few authors he mentions.
我是说，他提到了几位作者。
He's influenced by quite sort of spiritual people like Zen, people are Robert Persig and Carlos Castaneda.
他受到了一些比较有灵性的人的影响，例如善良的人，例如罗伯特·珀西格和卡洛斯·卡斯塔尼达。
And you think you're reading a business book and then he comes out with stuff like this.
你以为你在读一本商业书，结果他提出这样的东西。
And it's good though because it makes the the individual really think about what they're doing.
这是很好的，因为它使个人真正思考他们正在做的事情。
You know, do you think guys, I mean, is there a particular type of person who can start a business and cope with it?
你知道吗，你认为有些人特别适合创业并应对吗？
And is there like an employee way journey mindset that are very different?
那么，是否有一种雇员的旅程心态，它们非常不同呢？
Or you know, how much sort of, how much blurred lines is that between them?
你知道吗，它们之间有多少种相似和模糊的界限？
Yes, I definitely think and I have to break out of it because I've got a foot in both worlds right now and probably why I was not successful before and I'm talking about employee versus entrepreneur.
是的，我完全认为我必须摆脱这种状态，因为我现在一只脚同时踏进了两个世界。可能这就是我之前不成功的原因，我是在讨论雇员与创业者之间的区别。
I think the simplest is as an employee, I'll give today as an example, like my boss had literally said, you know, these are your two priorities for the week.
我觉得最简单的就是以员工的身份，我以今天为例，就像我的老板确实说了的一样，你知道，这是你本周的两个优先事项。
I think there's, he said for the day, we kind of go back and forth.
"我想今天会有点来回，"他说道。
I think we're joking.
我觉得我们是在开玩笑。
I think he's serious.
我觉得他是认真的。
You know, everything's a priority.
你知道的，每件事情都是优先事项。
There's nothing's a priority.
没有什么是更重要的。
He stares at me.
他盯着我看。
Blinkly's like, get him both done.
把 Blinkly 的事情都处理好，不要犹豫。
And see, what I say that is that's very clear.
你看，我的意思很明白。如果需要，可以这样改写：你明白我说的话了吗，这很容易理解。
Like he told me, this is, you know, I break him down his most important task and I got that from something else I read.
就像他告诉我的，我把他最重要的任务分解出来了，这个我是从另一篇文章里读到的。你知道的。
So every week, you could say month and or year by extension, I've got what I'm using now as Microsoft planner.
所以，每个星期，如果延长到月份或年份，我现在使用的是微软计划。
And it's, you know, it looks like a Christmas tree.
你知道，它像一棵圣诞树一样。
You know, it's got all these different colors than it and you know, high priority, low priority and you know, no less than 25 projects if not 100.
你知道的，它有很多不同的颜色，高优先级、低优先级，还有不少于25个甚至100个项目。
And the list only grows.
而且这个清单只会越来越长。
The list has never shrunk since I've started this job. And it never does an any job that I'm in. So functionally, what that means is I sit down with my boss who is one of the better bosses that I've had. And he tells me, this is your priority for the week. Do this and you will make me your boss person who signed your check happy and successful. You have a job next week. That's employee. That's like going to school. As you mentioned, going to colleges, you're told what to do complete this syllabus. You will graduate, do these things. That's that kind of system thinking that it aligns with me for an auditor.
自从我开始这份工作以来，这个任务清单从未缩小过。而且在我做的任何工作中都不会缩小。因此，从功能上讲，就是我要与我的老板坐下来谈谈，他是我遇到过的最好的老板之一。他告诉我，这是你本周的优先事项。做到这一点，你会让签发你薪水的老板感到满意和成功。你会有下周的工作。这就是雇员。这就像上学一样。正如你提到的，去上大学，你被告知要完成这个教学大纲。你将毕业，要做这些事情。这种系统性思维与我作为一名审计师相契合。
So in some ways, not to discount it, employee is inherently easier if for no other reason someone's telling you what to do. And then, you know, I log off 501 and I log into my business accounts and I start catching up there. And there's no one to tell me what to do. Even my business coach has only meet with me once a month. So unless I want to do nothing for three weeks out of the month, I've got to figure it out.
以某种方式来说，员工工作是固有地更容易，这并不是要贬低它，原因之一是有人告诉你要做什么。然后，你知道，我注销501，登录我的商业账户，开始赶进度。那里没有人告诉我该做什么。即使是我的商业教练每月只跟我见一次面。所以，除非我想在一个月中的三个星期里什么都不干，否则我必须自己想办法。
You know, I've got to figure out, you know, how do I scale this business? Let me look over here at my, I have a vision board over here behind. So I have it broken down by quarterly, for example. So I had to set up and this is done like my community letter, new subscription, for example. I had convert kit. I had started out with there was a male champion. Now I'm with active campaign, great brand. And I wish they were in affiliate because they're awesome. And I plug them. But I'm now with active campaign. But there was no one to tell me which was the best software. So I had to try all three. I had to fill with a few. And then I'm also tech, I'm not, I'm a technician, but I'm like technically challenged. So I have to like watch YouTube videos and fit because there's no one there's no one.
你知道吗，我得想办法，你知道，如何将我的业务扩展起来？让我看看这边，我后面有一个展望板。我按季度分解了这个问题。例如，我需要进行社区通讯、新订阅等设置。我使用了 Convert Kit，一开始使用了 Male Champion，现在我已经转向 Active Campaign，这是一个非常好的品牌。我希望他们参加联盟，因为他们非常好，我向大家推荐他们。但是没有人告诉我哪个软件最好，所以我不得不尝试使用所有三个软件，并选择了一些。而且我也不是技术专家，所以我得看看 YouTube 视频，因为没有人可以指导我。
I'm a solopreneur. So there's no one I can tell. Hey, figure out active campaign. And really I got there from the recommendation of another successful entrepreneur. And I was talking to her. We had a mastermind. And I was like, Hey, you know, there's this new tech I'm trying to figure out. What would you do? This woman makes multi-millions. And she's like, I tell my tech person to figure it out. And I like, all right. Well, I'll go back to watch a YouTube videos. And I don't know that there's, you know, not to be cliche. I think anyone can succeed. But my quote is, this is more so for the trolls because I noticed as my brand has grown, the trolls have come, which is no one was listening to me at 100 followers, but now suddenly the trolls are showing up. Now that I'm more successful.
我是一个独立创业者，所以没有人可以告诉。嘿，想弄清楚活动广告吗？我是通过另一位成功的企业家的推荐找到的。我和她聊了聊，有过头脑风暴。我说：“嘿，你知道吗，有这种新技术，我在试图弄清楚它，你会怎么做？”这个女人创造了数百万的财富。她说：“我会告诉我的技术人员去弄清楚。”然后我说：“好的，那我回去看看YouTube视频。”我不知道会不会因为老生常谈而不太好，但是我认为任何人都可以成功。但我有一句话是给喷子们说的，因为我注意到随着我的品牌越来越成功，喷子们也开始出现了，那就是“在我只有100个追随者时没有人听我说话，但现在我越来越成功，喷子们却出现了”。
Oh, it's a good time. That's right. Yeah. They don't realize that's validation. I'm like, yes, they're hating on me. That means something. The brand is successful. But you know, my simple quote is, if you could, you would. And if you can, you should. It's really easy to be, you know, behind the road talking about what's going on in the club, you know, but that being said.
哦，现在是个好时机。没错，对啊。他们不知道那是在肯定我。我想，对啊，他们在嫉妒我。这说明这个品牌是成功的。但是，你知道，我的简单座右铭是，如果你可以的话，你会做的。而如果你能的话，你应该去做。振振有词很容易，你知道，在路边谈论着俱乐部里发生的事情，但话虽如此。
So I think anyone can succeed. But it is two different mindsets. And it can be frustrating, frustrating. And as he mentioned in the book, which was one of the painful takeaways we used to do this. So we ran one company. We were in our 20s. Is when it gets difficult, you want to stay in the adolescent phase? Because any said, you'll regress. So you were talking about hiring. That moves you to actually, I keep saying adolescence, because it's nicer. It's the infancy phase.
我认为任何人都能成功，但心态是不同的。这可以令人感到沮丧，非常沮丧。正如他在书中提到的一样，这是我们从中获得的痛苦体验之一。我们曾经经营一家公司，那时我们才二十多岁。当你发现事情变得困难起来时，你想留在青春期吗？因为任何人说，你会退化。所以你谈到了招聘。这将使你进入实际上的青春期，因为这更好。它是婴儿期。
So you get stuck in infancy because think about infancy. You know, you go to sleep, you wake up at home and bed, you know, someone, you just, you don't even know how to have to wake up comfortable, build bottle fed. And it's a, it's a very comfortable place. And literally what I wrote down is if you're going to be an entrepreneur, you've got to get comfortable with being uncomfortable. There will inevitably be something today. If not this week that will go wrong in my business that will make me uncomfortable. And if I want it to be in one of the 10%, not the 40% to 80% that fell, I got to get comfortable with being uncomfortable. And I've got to figure it out.
所以你会陷入婴儿期，因为想想婴儿期。你知道，你睡觉，你在家里醒来，在床上，你知道，有人喂你奶瓶，而你甚至不知道如何起床舒适。这是一个非常舒适的地方。而我文中所说的是，如果你想成为一名企业家，你必须习惯于不舒适。在我的业务中，今天或本周必然会出现一些问题让我感到不舒服。如果我想成为那10％而不是那40％到80％的失败者之一，我必须习惯于不舒适，并找到解决方法。
Yeah, I mean, there's definitely an amount of risk that you have to be willing to take in order to move through those phases because moving from infancy to adolescence as Gerber describes, it is a big risk to, to hire people and to know that their livelihood relies on you in some kind of way. It's, it is a risk that, you know, as a solar-punior, if you fail, you fail. But then when you move from that infancy into that adolescence, if you fail, multiple people fail, multiple people are relying on you in a very public way.
嗯，我的意思是，要通过这些阶段，你必须愿意承担一定的风险，因为像Gerber所描述的从婴儿期到青春期的转变，招聘人员并知道他们的生计在某种程度上依赖于你，这是一个很大的风险。作为一个初创企业家，如果你失败了，你就失败了。但是当你从婴儿期迈向青春期时，如果你失败了，多个人都会失败，多个人会以非常公开的方式依赖于你。
So yeah, I totally empathize and understand that, you know, that uncomfortable that you're talking about has to do with a lot of different things. But one of them is the risk of failure. And failing privately alone just yourself is a lot easier than failing others who, you know, have depended on you for their income, their stability, all of that kind of stuff.
所以，嗯，我完全能够感同身受并理解你所说的那种不舒服与许多不同的事情有关。但其中一个是失败的风险。独自私下失败比面对那些你知道依赖你赚钱、维持稳定等方面的人更容易。
Yeah, yeah. Things the, well, the Uber entrepreneur of the day, Elon Musk said, starting businesses like chewing glass and staring into the air. And you should know, yeah, I mean, you have to be tough. Yeah, it, I think the, I think everything is a risk.
是的，是的。现今的超级企业家埃隆·马斯克说过这样一些话，比如开办像咀嚼玻璃和盯着天空的企业。你应该知道，是的，我是说你必须强硬。是的，我认为一切都存在风险。
It's interesting because all of us really, your, your taught school inherently teaches you not to take risk, you know, it encourages you to follow a plan and go and get a job. And that's what 90% of people will do. Don't give it wrong. There's nothing wrong with that. With the exception of the millionaire next door points out that I think, I think it's 80%.
这很有趣，因为我们所有人，你，你受过的学校教育本质上教你不要冒险，它鼓励你按计划行事，去找一份工作。大多数人都会这样做，这是不错的选择。但除了《邻家的百万富翁》指出的那个例外，我认为这占80%。
But undoubtedly entrepreneurs are overrepresented in a millionaires. So there's, there's reward in the risk. But what I was going to say is every decision is a risk.
毫无疑问，企业家在百万富翁中占比超过了他们在整个人口中的比例。因此，冒险是有回报的。但我想说的是，每个决定都是有风险的。
And I deal with this a lot because most of my advice to date has been in personal finance. So it's literally personal and it's literally money. So there's emotional all around. And people were like, well, I don't want to invest in this and I don't, that's a risk, that's a risk. I did that's a risk. But you know, I'm like, you know, not investing is a choice, but also is a risk too.
我经常处理这种情况，因为迄今为止我的大部分建议都是关于个人财务的。所以这真的是个人问题，也涉及到钱。所以情感随处可见。人们会说，我不想投资这个，那个有风险，这也有风险。我也同样认为有风险。但你知道，不投资也是一种选择，但也是一种风险。
You're going to lose 10% every year. You buried under a mattress. You're going to lose 10% to inflation every year. So even if you put in a, well, what used to be a few years ago, a high yield account, a high yield is a misnomer these days. I think they pay like 1%. But I was like, at least be inflation so that if you put $1,000 on your mattress, you'll have $1,000 later because it would have netted between inflation and your high yield account.
你每年会损失10%。你把钱埋在床垫底下了。你每年都会因通货膨胀而损失10%。因此，即使你将钱放在几年前所谓的高收益账户中，现在的高收益已经是一个误称了。我认为他们只支付1%。但至少这些利息能够抵消通货膨胀，这样如果你在床垫上放置一千美元，你以后会有一千美元，因为它会抵消通货膨胀和高收益账户的收益。
Now you'd actually still be losing a percentage a year. So people think they're being, they're avoiding risk or have a risk strategy because they're like, I won't do anything risky ever. I'll be good. And I'd say to take away from that monetarily, that is blatantly false. So that goes back to the data. So I had to check back into the emotion of that, but I can prove that to be wrong. I can do the math to prove that wrong.
现在你每年实际上仍然会损失一定的百分比。所以人们认为他们在避免风险或有风险策略，因为他们觉得，我永远不会做任何冒险的事情，我会很好。但是，从货币上来看，这是明显错误的。这又回到了数据问题。所以我不得不回到那种情感状态，并且我可以证明那是错误的。我可以做数学证明说明那是错误的。
So on the show, I say use fax to form opinions instead of opinions to form fax. That's like one of our takeaways. So a lot of people like to use opinions to form fax. And I'm like, that, that is wrong. Like we, you know, I can prove that wrong. But the other side of it is if you can get comfortable being uncomfortable or realizing the calculated risk, then you can kind of paint both sides.
在节目中，我说要用传真来形成观点，而不是用观点来形成传真。那就是我们的一个经验教训。很多人喜欢用观点来形成传真，但我认为那是错误的。我可以证明那是错误的。但话又说回来，如果你能够舒服地面对不舒服，或者意识到计算好的风险，那么你就可以从两方面看问题。
And so I can just tell, you know, this scenario choice A that you're making right now, these are the results of it. And we walk through that, you know, whatever that looked like. And there's here's how the story ends. So let's say that your $1,000 is worth $500, you know, 20 years from now, because in a lifetime, you'll lose about 75% of your value and your money. If you don't earn any interest on it, just, just to inflation on average, if you're okay with that, then if you're okay saving money and making less later, cool. Like it was a great conversation. You know, probably we can do that in a consultation 15 minutes.
所以我能告诉你，你现在做的这个方案选择A，它的结果就是这样。我们可以按照那样的方式走一遍，展示这个过程的样子，最后得出的是这个故事的结局。假设你的1000美元在20年后只值500美元，因为在一生中，你的价值和钱贬值了大约75％。如果你不赚任何利息，只是受通货膨胀影响，如果你对此感到满意，如果你乐于节约钱并在将来赚得更少，那很好。这是一次很好的对话，也许我们可以在15分钟的咨询时间内完成。
Great talking to you. Yeah, hope you have a good day. But if you're a goal, which a lot of people is, is to either make money or be successful or be richer than they are today tomorrow, your choice does not align with your goal. So now, Marcus isn't telling you you're wrong in the facts online with what he's saying.
和你聊天真的很棒。是的，希望你有美好的一天。但如果你的目标是赚钱、成功或比今天更富有，那么你的选择可能不符合你的目标。所以现在，马库斯并不是在告诉你他的说法和网上的事实有错。
You're telling me that your choices to not take a calculated risk is not allowing you to hit your goal. You know, let him process that, you know, first of all, they don't have emotional around. Marcus, how dare you? It's always my fault. This is where the trolls show up. How dare you, you know, drop this consumer business report. I didn't even write this report.
你说你不愿意冒险选择，从而无法实现你的目标。让他自行思考一下，首先不要带情绪。马库斯，你怎么能这样说？总是我的错。这就是网络喷子出现的地方。你怎么敢随便放弃这份客户业务报告。我甚至都没有写这份报告。
It's actually a screech that being said, you know, let him get through that. And then I was like, now let's talk about choices B. So I was fortunate. My dad has a background in sociology. So I've been lectured on my life as well as tell people. I'm qualified to lecture just because I've been lectured on my life.
其实那是一声尖叫，你知道的，让他说完那个。然后我说，现在让我们来谈谈选择B。所以我很幸运，我的父亲有社会学的背景。所以我不仅可以告诉人们我的人生，还可以讲课。因为我被讲过我的人生，所以我有资格讲课。
You know, dad's college professor. I've been hearing lectures all my life. I'm a subject matter. I've heard 10,000 hours worth of lectures. So I'll ask. But one thing he used to, he used to always say to me, and I never really understood it when I was young. Oh, when I came home with the knives as a perfect example, I'm like, that, you know, I'm cutting up rope and, you know, cutting through the penny. And he's like, you know, look at this new age still.
你知道吗，我爸爸的大学教授。我一辈子都听过他的演讲了。我是一个知识领域。我听了一万个小时的演讲。所以我会问。但有一件事他曾经对我说过，当我年轻的时候我从未真正理解它。像我带着刀回家的时候，他总是说，你看看这个新世纪。我在切绳子，切穿一分钱。
And he just would always say, what's plan B? And as I got older, I noticed he asked that. So he, my dad was at that time. I was been in his 40s or 50s. I've been very humbled by this now realizing that my parents are my age raising me. I was like, oh my god.
他总是会问，有备选方案吗？随着我长大，我发现他会问这个问题。那时候我的爸爸已经四五十岁了。我现在对此非常谦卑，意识到我的父母是在我的年纪抚养我。我当时非常惊讶。
That being said is, you know, most people don't have a plan B. They barely have a plan. Hey, so just to even ask them like, what's plan B is like a mind-blowing experience? It's like when my business coach said, what's the 10 year plan? I was like, I don't have a five day plan to be perfectly honest with you. And that's is something you can bring to the table for yourself and others. And then inherent in that. Here's where you get to really scary. As, you know, there's 24 other letters in alphabet. So it's plan C indeed, indeed, and E and E and E is on all down the line. And that's when you start to get in that turnkey and that business planning.
说起来呢，你知道，大多数人没有备用计划，他们都只有一个勉强的计划。就连问问他们备用计划是什么都会让他们大吃一惊。就像我的商业教练问我10年计划的时候，我都没有一个五天的计划，老实说。但这是你可以为自己和他人带来的一些价值，而在其中隐含的是，你还可以从A到Z创设不同层面和方向的计划，真正开始进行营业规划和管理的方法。
Yeah. You know, that reminds me a lot of when we did a book insight on the Robert Kiyosaki book, the cash flow quadrant. And he talks a lot about that of how people feel like they don't want to invest because of that risk factor. But he says, even if you just have a job and you just have one, you know, you're just an employee, that means you have one stream of income. And that is a huge risk because as we've just seen during the pandemic, if your whole industry goes under suddenly, unexpectedly, as we have seen, or if your business fails for some reason, or if your, you know, boss turns out to be one of the end-run guys or something, you know, there's no way to predict that your one stream of income is going to sustain you in perpetuity. Chances are it's not going to.
嗯，你知道嘛，这让我想起我们之前对罗伯特·清崎的《现金流象限》进行书籍洞察时谈到的很多内容。他谈到了人们觉得由于风险因素不想做投资的问题。但他说即使你只是有一份工作，只有一条收入来源，那也是巨大的风险。就像我们在疫情期间看到的，如果你所在的行业突然破产或者你的生意因为某些原因失败了，或者你的老板是不诚实的人，都是无法预测的，你的唯一收入来源也无法永久地支持你。很有可能不会。
So if you think you're avoiding risk by just having a job and like you said, saving money in a bank account and just hoping for the best, you are you are taking risk. You're just taking different risks than, you know, then what actually works as you've said with the numbers that do not lie. Yeah. I think during the pandemic side hustles have increased like 100%. Yeah. Because people have suddenly realized this. Probably even the people have still got their job, but are wondering what the hell is this business still going to exist in six months time. So yeah, make sense.
如果你认为只是找一份工作、把钱存到银行账户里，并希望一切都能顺利，那么你其实是在冒险。只不过你冒的风险和你所说的数字所证明的成功道路所带来的风险不同。是的，在疫情期间，副业的需求增长了100%。因为人们突然意识到这一点。即使是那些仍然有工作的人，也会想知道这些公司在未来六个月内是否还存在。所以这很有道理。
Go ahead. Oh no, I was just going to say, like everywhere, I don't think I'm a unique experience, but I had two kind of wake-up calls, both in age and pandemic. So I'm a senior millennial later leaning millennial, not quite Gen X, not quite Exennial. I want to be very specific about the rage that we're talking about. But I say that because, you know, going through that in your late 30s, it's a different takeaway. And like the pandemic was a different wake-up call. And like you mentioned earlier, time is almost existential because it's like, you know, when you're locked in the house, I was literally locked in the house, like everybody else in the rest of the country. When I was locked in the house, you kind of, you know, watching the sun move across the roof is like, what am I doing here? Is this really, well, I want to spend my life and my time.
请继续。哦不，我只是想说，跟任何地方一样，我不认为我的经历很特别，但我经历了两次唤醒，一次是年龄唤醒，一次是疫情唤醒。所以我是一个晚期千禧世代，偏向千禧世代，不完全是X世代，也不完全是"Exennial"。我想要非常具体地谈论我们所谈的愤怒。但我之所以这么说，是因为，你知道的，这在你三十多岁晚期发生，留下的印象不同。就像疫情是另一种唤醒。正如你以前提到的，时间几乎是存在主义的，因为当你被关在家里的时候，我跟整个国家的人一样也被关在了家里，你会想，我在这里干什么？这真的是我想要为我的生活和时间投入的地方吗？
It was actually, I had already started the business, but it really solidified more things that I want to do with my life and legacy and purpose and how I want to spend and allocate my time. But even at the pandemic, hadn't ever occurred. Like one of our first episodes, we used to have a personal finance podcast is we tried to make a tagline. We helped millennials make money, save money and get out of debt, talking to data and interview experts every week for four years. And our first episode, I don't even know why people came back.
实际上，我已经开始了生意，但是这真正巩固了我对生活、遗产和目的的想法，以及我如何安排我的时间。但即使在流行病之前，我们的第一期节目是我们曾经有的个人理财播客之一，我们试图制作一个口号。我们帮助千禧一代赚钱，节省钱并摆脱债务，每周与数据和专家进行访谈已经四年了。我们的第一集，我甚至不知道为什么人们会回来。
Our first episode was the paycheck plateau. We had like, you know, I'm on the audit side. So I looked to grab interesting stories. In fact, they tend to be dark. I'm an auditor. They're fascinating to me. And we kind of read through the analysis and they found that on average, the paycheck stagnates. I believe for men, it was 48. And I want to say it was around 90,000. And for women, it was 38 for a number of issues that we have in the United States. And if not broad, as far as pay gap goes.
我们的第一集是关于薪资平台的。我在审计方面工作，所以我寻找有趣的故事。事实上，它们往往比较黑暗。我作为审计师，对这些故事很感兴趣。我们看了分析报告，发现平均工资停滞。我记得男性的平均工资是48万美元左右，而女性的平均工资是38万美元，这跟美国存在的诸多问题、包括薪资差距有关。
And you know, think about that that functionally, because we get lured into this place of comfort. I think you can in a business. I think you can as an employee. 40% of your on average, these are our averages. A little 40% of your income comes between 25 and 35. I literally had a 40% jump in my salary at like age 27. And so you're like, this will be forever. You know, every time I negotiate my salary, I'd never had another 40% jump in my salary to tell you how this story ends to force that. And I probably never will. I couldn't even fathom a job that would increase my income right now 40% in the field that I do right now.
你知道，在功能上考虑这个问题，因为我们往往被带到舒适的境地。我认为在商业中，我认为作为一个雇员，你可以这样做。平均来说，你约40%的收入在25至35岁之间。我在27岁的时候得到了40%的薪资涨幅。所以你想，这将是永久的。每次我谈判我的薪水，我从未再次有40%的涨幅，可以告诉你这个故事是如何结束的。我可能永远也不会有一个能够在我目前从事的领域中增加40%收入的工作。
But when a lot of people do because they're on plan A path, is they get to 40, 48 or 38 regardless of what it is, and you all can Google this information to validate it to make sure I'm not making it all up.
但是当很多人因为他们走的是A计划而这样做时，他们不管年龄是40、48还是38岁，你们都可以通过谷歌验证这些信息，确保我没有编造。
And then you're like, oh, my, my pay is, first of all, you wouldn't might not even know to call this stagnation. You might just be like, I'm not making more money.
然后你就会觉得：“哦，我的工资，首先，你可能根本不知道如何称之为停滞。你可能只觉得自己挣不到更多钱了。”
I'm actually making less money between taxes and health savings. And you know, the healthcare costs have gone up. And my family has grown and got better. So you're like, I'm making less, my salary says a bigger number than it did 10 years ago. And I'm bringing home less money. It's a very confusing paradox.
实际上，税收和医疗储蓄使我赚的钱更少了。而且，医疗保健费用已经上涨了。我的家庭越来越大，变得更好了。所以你就像，我赚的少了，我的工资比10年前的数字更大。而我带回家的钱却更少了。这是一个非常令人困惑的悖论。
And if you, one avenue, one plan B, for me, no matter what happens, whether this business succeeds or fails, a lot of it's automated. Yeah, I got, I have seven actually, but I got seven other streams doing something to work for me.
如果你，有一个备选方案、一个备用计划，无论成功或失败，都能为我做出贡献，因为这个业务的很多方面都是自动化的。是的，我有七个方案，但我还有七个正在为我工作的其他变化。
So when inevitably, and I know for a fact that it will, that is the downside of being ordered. I know for a fact, my salary will stagnate at some point. If it has not already, I might be into not. At least I've got six or seven other things already working for me.
所以当它不可避免地发生，并且我知道它会发生，这就是被命令的缺点。我知道肯定会有一天我的薪水停滞不前。如果还没有，我可能已经达到了这个点。至少我已经有其他六七件事正在为我发挥作用。
And then inherent in that is I didn't start with seven. I started with one. I think the book was first. And then the book led to courses and then the course like they lead to other things.
然后，本质上我没有从七开始。我是从一个开始的，我想是先有了书。然后书引导我去上课程，而课程又引导我去做其他事情。
And then Tom to your point, you use Elon Musk. I try to find like you said, you need something that resonates with people like a meme, you know, the meme God. And so I'm like, you know, I'm building something similar to Jeff Bezos model, just not as successful.
接着，Tom，你的观点是，你使用埃隆·马斯克。我试图像你说的那样找到一些能够像梗一样引起共鸣的东西，你知道，梗神。所以我正在构建一个类似杰夫·贝佐斯模式的东西，虽然不那么成功。
I don't think I would be a billionaire. I'll take it if it comes. But that being said, I can guarantee you for fact, Jeff has no ideas of tiredness actually, but he had no idea what was going on in Amazon at a certain point.
我觉得我不会成为亿万富翁。如果有机会的话，我会接受。但话虽如此，我可以向你保证，杰夫实际上没有累的概念，但在亚马逊某个时刻，他却不知道发生了什么。
No idea. I guarantee you Jeff did not know that you bought like what did I buy? I bought this little camera stand that actually I could be using here that spins and you think Jeff knows that Marcus Garrett bought a 29, 99 camera sell. He doesn't care.
我不知道。我保证Jeff不知道你买了什么，我买了什么？我买了一个旋转的小相机架，实际上我可以在这里使用，你认为Jeff知道Marcus Garrett买了一个29.99的相机吗？他不在乎。
But he will gladly take whatever percentage point that adds to his billion dollar empire. And then that's what I'm talking about is the I keep saying, infancy stage, the step is the first step.
但他将高兴地接受任何能给他十亿美元帝国带来额外百分之一的东西。那么，我所讲的就是我一直在说的，就是起步阶段，这是第一步。
So now a lot of people, because you know, senior millennial, they come and they're like, oh, how did you do it? You know, the weird benefit is when you get older people think you're smart and you just failed so many times that you know to what doesn't work.
现在很多人，因为你知道，是晚辈千禧一代，他们会来问你，哦，你是怎么做到的？奇怪的好处是，当你变老了，人们就觉得你很聪明，而你只是失败了很多次，知道什么行不通。
Sounds like intelligence. And so I'm like, the first step is the first step. Like there, there, there is no magic step. I know a lot of shortcuts now, but the first step, whatever it's going to be, is the first step.
听起来很聪明。所以我的意思是，第一步是第一步。就像那样，没有什么魔法步骤。我现在知道很多捷径，但无论它是什么，第一步都是第一步。
And then you can kind of, people hear that and it sounds so, you know, crazy, but it's like, I know I'm going to fail. I know something this week will break. I know for a fact, because it does every week.
然后你可以说：“听到这个，人们觉得很疯狂，但是我知道我会失败。我知道这周一定会有些事情出错，因为每周都会出错。”
I don't know what the thing is, but something about like my website, form, move the other day and people couldn't sign up for no reason. I didn't even log in or touch the website. The Russians got in and did something to me. I don't know what happened, but like my site just was not working.
我不知道那是什么东西，但是好像是我的网站，不久前发生了什么，人们无法无缘无故地注册。我甚至没有登陆或触摸网站。俄罗斯人进入并对我做了些什么。我不知道发生了什么事，但我的网站就是不工作。
And then, you know, we just got a log in and figured it out. But these are all calculated risks. I think the simplest calculated risk that you can take is while you have that job, working to whatever your point of inevitable stagnation will be.
然后，你知道的，我们只是登录并想通了。但这些都是经过计算的风险。我认为你可以采取的最简单的计算风险是在你拥有这份工作的时候，努力工作直到你必须停滞不前的那一点。
What can you be doing to increase your salary? Well, that's the example that I use, because I'm in the personal finance world. But whatever motivates you has made you passion or has gotten you clarity to tie it all back during the pandemic, are you moving towards that goal?
你可以做什么来增加你的薪水呢？这是一个我作为个人财务领域从业者喜欢用的例子。但是，无论是什么激励了你，使你有激情或者在这场大流行病期间让你清晰地意识到回归目标，你是否正朝着那个目标前进呢？
And then, if not, that's fine. What choices can you make today that can meet you towards that? I posted this yesterday. You're never, you're never too old to start, but you're, yeah, you're never too old to start, but you're always young enough to start, you know, like it first step is the first step.
然后，如果不行也没关系。你今天可以做出哪些选择来实现那个目标呢？我昨天发布了这个。你永远不会太老开始做，但是你总是足够年轻去开始，就像第一步是最关键的一步。
Yeah, and we should also say that that first $10 or $100 that you get from some stream of income, that's not your job, it's incredibly exciting. I remember some first message I got from an agent about a book deal, my first book, and was much more exciting than any wage slip I'd ever got.
是的，而且我们还应该说，那些从某些收入流中获得的第一个10美元或100美元，并不是你的工作，这令人兴奋极了。我还记得有位代理人给我发来的第一条关于书籍交易的消息，那是我写的第一本书，这比我收到的任何工资单都要更加令人兴奋。
So bear that in mind. Guys, we should move on to get our rating on the book out of five, and why, Corinne, do you want to start?
所以记住这点。大家，我们该继续了，来对这本书做出我们的五星评价，并说说原因，Corinne，你想首先开始吗？
Sure. Yeah, so out of five, I give this book four out of five bookmarks. I love it. I think it's a wake up call to the current culture that says like, anyone can do anything anytime.
当然。是的，我给这本书五分之四的评分。我非常喜欢它。我认为它是一个警醒，告诉我们现在的文化似乎认为每个人都可以随时随地做任何事情。
Like I think part of that is true, and there are bits of it that are good, but I like that this book is not the raw raw, anyone can do anything, just put your mind to it, and you know, I think it's a lot more nuts and bolts, which I enjoy.
我认为其中有一部分是对的，有一些是很不错的，但我喜欢这本书不是那种粗糙的“人人都能做任何事情，只要你想”，你知道的，我认为它更多地讲究实操，这点我很喜欢。
I like the stats. I'd like the systematization and just, you know, really keeping a grounded perspective on what has worked in the past, what's working now, and what is projected to work in the future. I really like that. So it's tough medicine, but it's enjoyable. I say four out of five only because I think a revised version that addresses more of the like personality influencer based businesses, so that we're seeing so much of that now of like the coaching and just the, you know, like you mentioned, the sole opinioner is like, that's a big thing right now. And so that personality driven, you know, the thing, there's something to that. And I do think that this book misses the mark on that. So that's the only reason that I give it four out of five.
我喜欢统计数据。我喜欢系统化和保持一种有根据、客观的视角，关注过去有效的方法、现在正在运作的和未来预测会运作的方法。我真的很喜欢这个。尽管它是一剂苦药，但也是赏心悦目的。我给它四分之四是因为我认为重新修订版可以涵盖更多基于个性的商业影响者，我们现在看到的很多是关于指导以及仅凭个人意见施加影响的事情，这是现在很重要的事情。因此，个性驱动的事情，你知道，有一些道理。我认为这本书在这方面有所疏漏，这是我给它四分之四的唯一原因。
Yeah, what do you think, Marcus? Yeah, I'm going to echo that for the same reasons. I'll give it four out of five as well. Like I said, I'm very comfortable in the darkness. I exist in the darkness sort of like Batman, it's just like, you know, I was molded by the dark. And so I like the facts, the figures, and I like the idea, this is going to sound weird, but knowing that others have failed, knowing that 80% failed, that actually gives me a place of comfort. Like going in, knowing that, hey, only one in five people succeeded this. So if I'm actually in better company failing with the four and five, then I am succeeding with the one in five. That helps me. I'm like, I just probably going to fail and suck. So let me just go ahead and start it up anyway, because it's statistically likely to fail. And he made a great point.
是的，马库斯，你认为呢？是的，出于同样的原因，我也这么认为。我也会给它四分之五的评分。就像我刚才说的，我在黑暗中感到非常舒适。我存在于黑暗中，有点像蝙蝠侠，就是因为...你知道的，我被黑暗所熏陶。所以我喜欢事实和数字，我也喜欢这个想法，这可能听起来有点奇怪，但知道别人失败了，知道百分之八十失败了，实际上给了我一种安逸感。就是在进入之前，知道只有五分之一的人成功过。所以如果我失败了，与五分之一成功的人相比，我还是比较舒服的。这有助于我。我只是可能会失败和失败。所以我还是开始尝试一下吧，因为它的统计数据可能会失败。他说的很对。
I didn't even realize this. So despite all of this, I'm actually like an emotional hoarder. I'm a complicated individual. But I have my emails turned on for so when I get alerts, when someone buys a course, I can alert with someone buys an affiliate. I don't have to. I mean, I could, but I like hearing that ding. I rush over to my phone. It's like, you have made. I'm like, like, and what I tell people is, you know, tying it back to the book. One thing that I, you can, it is invaluable. Even to this day, and I've been doing it, my dad asked me yesterday, somewhere between five or 10 years, how do you do the math? I've been in this person with personal finance realm. The idea that I can just sit down and like, I come up with a concept. Now I've got about seven contractors that I work with. And we've been working together so long. Like, he calls it a wireframe, a graphic designer. I'd be like, Hey, I've got this idea. And before I even like get to detail, he knows, you know, he's been in my head long enough. So he's like, I got it, man, I'll put something together to tell me what you want. I was like, I want the graphic here and I wanted to fly out. Now, you know, I always go over, boy. And he's like, yeah, I can't do any of that. But I'll, I'll get you a model. And then I go to my graphic designer. I was like, Hey, the graphic site designers designing this, you know, and then we all start with like, and to go from idea to concept to that email where we get paid, I wish I want everyone to have that. And if this book or any book can move them towards it, like, and it sounds crazy into like Tom said to you to see it. It's, I won't be cliche, but it's amazing. It's an amazing, it's an amazing, every time I get an email, I'm excited.
我甚至没意识到这点。所以尽管如此，我其实是个感情囤积者。我是个复杂的人。但当我的邮件收到提醒时，当有人购买课程或者付费时，我会收到提醒，这对我来说很方便。虽然这不是必须的。我的意思是，我可以不这样做，但我喜欢听到那个“叮咚”声。我会冲向手机，看到一条消息：“你赚了”。我会说，“哇，哇”，然后我会告诉别人，这跟那本书有关。有一件事情，在今天仍然无价值的，我已经在这个个人财务领域做了5到10年了，我可以坐下来，想出一些概念。现在我有大约7个承包商和我一起工作了很久。我们互相之间一起工作已经很长时间了。他们称之为线框图，在一个图像设计师里面。我会说，“嗨，我有这个想法，但是在我提到细节之前，他就知道了，毕竟他和我一起工作很久了。他说，“我明白了，伙计，我会帮你做出来”。我会说，“我想在这里放一张图片，还想把它放在场馆中”。你知道的，我总是比计划中要多。他会说，“我能做到的就这些了，但我能为你提供一个模型。”然后我会去找我的图像设计师，告诉他，“这个图像已经设计好了，你可以开始工作了”，然后我们就从概念开始，最终赚到了那封邮件里的钱。我希望每个人都能有这样的经历。如果这本书或其他任何书可以让他们朝着这个目标前进，即使像Tom对你说的那样看起来很疯狂，也是很不错的。每次我收到邮件，我都很兴奋。
Yeah. I give it four and a half. I think in the whole personal finance business canon, it's really up there. Such a classic now. I mean, people still getting a lot out of it. I see it. You know that book, the hard thing about hard things? Which is like a CEO level, how to run a big, big company like the White Nuckle Ride. This is more like the small business version of that. And I think this book is saved a lot of people from blindly going into opening a business when they didn't know anything about how it was actually going to be. So I think it's been very, very powerful book. And it's just a great read. I mean, Gerber writes well. It's even funny in bits. So yeah, very good. Yeah, Karin, I think we're coming up to our hour, so we should probably wrap up.
是的，我会给它打四个半分。我认为在整个个人理财业务的经典著作中，它真的很出色。现在已经是一部经典之作。我是说，人们仍然从中获得很多好处。我看到了。你知道那本书，《艰难之事的难事》吗？那是一本CEO级别的书，教你如何经营一个像惊骇过山车一样大的公司。这本书更像是那本书的小型企业版。我认为这本书挽救了很多人盲目开办企业而不知道实际情况的情况。所以我认为它是一本非常非常有力的书。它只是一本值得一读的好书。我是说，格伯尔写得很好。有些地方甚至很有趣。所以是的，非常好。是的，卡琳，我想我们的时间快到了，我们应该结束了。
All right. Yep. So news. So today, Michael Gerber has authored dozens of books, including numerous versions of the EMF. So a lot of these versions are specialty. So about particular industries or occupations, just like EMFs for optometrist, EMF for real estate agents, HVAC contractors. Like he nailed this down to very specific industry. franchise. Yep. He's franchise. He figured out a book that people liked and worked. And then he franchised the heck out of it. So example. Yep. Yep.
好的。是的。有消息了。今天，迈克尔·格伯（Michael Gerber）已经写了数十本书，其中包括 EMF 的多个版本。这些版本中有很多都是专业版，针对特定的行业或职业，就像为验光师、房地产经纪人和暖通空调承包商专门设计的 EMF 一样。他把重点放在了非常具体的行业上。他的业务也是加盟式的。是的。他的业务是加盟式的。他找到了受欢迎的书籍，并让它们运作良好。然后他一直在对它们进行特许经营。这是一个例子。是的。是的。
Exactly. Today Gerber is regularly quoted and interviewed by Forbes, Business Insider, and many other news outlets as the expert on small business development. He also has a new business training company called Radical U, which is like online courses and classes for entrepreneurs. So that's the latest on him. All right.
就是这样。如今，格伯被《福布斯》、《商业内幕》和许多其他新闻机构引用和采访，作为小型企业发展专家。他还创办了一个名为Radical U的新商业培训公司，类似于面向企业家的在线课程和班级。这就是他的最新动态。好的。
So this is the part where we get to ask Marcus how we connect with you. So how do our listeners or viewers on YouTube connect with you or any upcoming projects you've got or what's what's new and exciting in your world that you want to let everybody know about? Try to make it easiest for the people on the platform.
这里是我们可以向马库斯询问如何与你联系的部分。 那么我们的听众或在YouTube上的观众该如何与你联系，了解你正在进行的任何项目，或者你想让大家知道的世界中最新和最令人兴奋的消息是什么？ 请尽可能使平台上的人们易于理解。
So if you're on YouTube, just go to the search bar and search the Marcus Garrett. I have a YouTube channel as well. But I'm universally branded. I have a podcast that I'll be bringing out. I'm at vmarkersgaret.com. If you visit there, the Marcus Garrett.com, it'll give you a button slash webinar. You can also sign up for our free webinars and free replays. And I'll send you a free replay for how much debt you can afford on a 3050 or $100,000 salary. It's one of our most popular. So of course, it's hidden and available at vmarkersgaret.com slash webinars.
如果您在YouTube上，只需前往搜索栏并搜索Marcus Garrett。我也有一个YouTube频道，但我品牌通用。我将发布一个播客。我在vmarkersgaret.com上。如果您访问那里的Marcus Garrett.com，它将为您提供一个按钮/网络研讨会。您还可以注册我们的免费网络研讨会和免费重播。并且我将向您发送一份有关在3050或$ 100,000的薪水上承担多少债务的免费重播。这是我们最受欢迎的之一。因此，当然，它被隐藏并可在vmarkersgaret.com/webinars上使用。
That's great. And we'll be sure to include those links in the show notes. So they're not hidden. And we can make sure folks can easily find those great resources. So thank you. And as always, if you want to connect with us, book insights. Our handle is at book insights pod on Twitter, Facebook, and Instagram. And then you can also watch all these interviews on YouTube as well. Book insights podcast.
太好了！我们一定会在节目说明中提供这些链接，这样它们就不会被隐藏了，我们也可以确保大家能够轻松地找到这些优质资源。非常感谢。如果您想和我们联系或了解更多书籍资讯，请关注我们的社交媒体账号：Twitter、Facebook和Instagram上的@bookinsightspod。您也可以在YouTube上观看所有这些采访——Book Insights Podcast。
All right. Thank you so much for joining us and Marcus. It's been great having you. Really appreciate you sharing your insights with us as we discussed the event. Thank you for having me. Thanks, Marcus.
好的。非常感谢您和马库斯加入我们。拥有您们真是太棒了。非常感谢您与我们分享见解，让我们共同讨论这次活动。感谢邀请我。谢谢，马库斯。
All right. Thanks everyone for watching and hope you'll tune in next week for a new book of the week.
好的。谢谢大家观看，希望下周你们能收看新的一周的书。