Building Hardware and Taking on the Phone Giants with Carl Pei
发布时间 2023-04-06 15:32:15 来源
摘要
People often say that building a hardware company is like “playing on hard mode”. Building a hardware company during a global pandemic, with the unpredictability of supply chains and markets, is harder than hard. Trying to penetrate the phone market in particular – where only a few players own almost all the market share – is REALLY hard.
In today’s episode we chat with Carl Pei, founder of Nothing. Between Nothing and previously co-founding OnePlus, Carl has twice managed to do what many others have failed to do. Nothing has sold over 1m units and built a team of over 400. In this episode, Carl chats with us about why he’s at it again, what it takes to successfully build hardware, and how he thinks about making technology fun again.
Topics Covered:
00:00 - Introduction
02:30- The hardware market
03:12 - Breaking into the phone market
05:42 - Securing factories and stakeholders
08:08 - Differentiating products
11:14 - Hardware design
12:37 - Strengthening software proposition
17:04 - Table stakes
19:01 - Marketing and Youtube
20:51 - Underestimating the value chain
23:15 - Manufacturing
24:56 - Supply chain
27:24 - Remote work
29:19 - The future of hardware
32:39 - Breakthrough hardware
34:42 - Making tech fun again
Resources:
* Nothing website: https://us.nothing.tech/
* Nothing’s Youtube channel: https://www.youtube.com/@NothingTechnology
* Find Carl on Twitter: https://twitter.com/getpeid
* Find Nothing on Twitter: https://twitter.com/nothing
* Nothing’s recently launched Ear (2): https://us.nothing.tech/products/ear-2
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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.
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