Marketplace Breakout Strategies: Take Rates, Defensibility, Payments | Field Notes by Connie Chan
发布时间 2023-04-14 14:00:28 来源
摘要
Field Notes, a new video podcast series by a16z, explores the business models and behaviors that are changing consumer technology.
In Part 2 with Deb Liu (the CEO of Ancestry and the former VP of App Commerce at Meta), she and host Connie Chan discuss: how marketplaces should determine their take rates, why density is the key to winning a local market, and how we can use what she calls "unintentional ridiculous strategies" to get your next promotion.
0:00 Intro
1:05 "Unintentional ridiculous strategies" for getting promoted
2:15 The quiet bias
3:30 How marketplaces should determine their take rates
6:36 Scheduling your take rate
9:10 Defensibility in marketplaces (Craigslist case study)
11:00 Advice for local vs. online marketplaces
11:47 Curated and private ecommerce communities
12:48 Payments in marketplaces
13:20 Payments and trust (eBay case study)
15:50 Game-changing marketplace experiences
17:30 Honing your specialty and customer base
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