Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
发布时间 2023-05-03 15:00:35 来源
摘要
This is Field Notes, a video podcast series by a16z that explores the business models and behaviors that are changing consumer technology.
In this episode, host Connie Chan talks to Susan Plagemann, the president of WME Fashion and a veteran of the fashion and publishing industries—previously, she helped build brands including Cosmopolitan, Marie Claire, and Vogue. They discuss how tech has transformed the media industry, how to turn editorial vision into influence, and how creators and companies can build standout digital brands.
0:00 Intro
1:26 Influence of fashion mags in '90s/'00s
3:27 Turning Cosmo into a "mega-brand"
4:35 The first-ever video podcast
8:02 The origin of Vogue.com
10:00 Vogue visits Silicon Valley
13:36 Vogue's pioneering social presence
15:51 Why social platforms should compensate publishers
19:08 Tips for creators
21:19 Digital branding advice
23:05 Fashion's influence on sports/entertainment/music
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