Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale
发布时间 2019-05-29 15:22:32 来源
摘要
Michael Babineau is cofounder and CEO of Second Measure. Second Measure analyzes billions of credit card transactions to answer real-time questions on consumer behavior. They were in the Summer 2015 batch of YC and you can check them out at SecondMeasure.com.
https://twitter.com/mikebabineau
https://secondmeasure.com/
Kevin Hale is a Partner at YC. Before working at YC he cofounded Wufoo.
https://twitter.com/ilikevests
The YC Podcast is hosted by Craig Cannon.
https://twitter.com/craigcannon
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
***
Topics
00:00 - What idea did Mike apply to YC with?
00:45 - Where did the idea come from?
4:00 - From project to company
9:45 - What info did investors want to know that Second Measure could provide?
11:30 - Their first customers
14:00 - The primary use case of Second Measure for VCs
16:45 - What questions are they trying to answer?
19:00 - Data examples from their blog
20:30 - Post: Fashion retailers have nothing to fear (yet) from the rise of Stitch Fix [https://secondmeasure.com/datapoints/fashion-retailers-have-nothing-to-fear-yet-from-the-rise-of-stitch-fix/]
23:00 - Post: Holiday sales rocket Peloton memberships ahead of SoulCycle active riders [https://secondmeasure.com/datapoints/peloton-subscriptions-doubled-over-past-year/]
24:30 - Post: Prime members deliver for Amazon every day [https://secondmeasure.com/datapoints/prime-members-deliver-for-amazon-every-day/]
27:00 - Second Measure's product development process
29:00 - Finding good data scientists who work from first principles
36:30 - Why is credit card data so messy?
41:30 - Cleaning data
43:45 - Using their product for competitive analysis
47:00 - Their sales process
48:30 - Raising money from Goldman Sachs and Citi
51:30 - Focusing on a specific problem
53:30 - Keeping the product compelling when it's table stakes
GPT-4正在为你翻译摘要中......
