Adora Cheung - How to Set KPIs and Goals

YC Partner Adora Cheung covers the importance of defining and tracking KPIs to understand how effectively your startup is reaching your goals. Transcript and lecture slides here: https://www.ycombinator.com/library/6j-how-to-set-kpis-and-goals-sus-2019 This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Timestamps 00:00 What is a Key Performance Indicator (KPI)? 00:39 Why do KPIs matter? 1:33 What are the right KPIs to set? 1:46 Setting your primary metric 2:22 What are the characteristics of a good primary metric? 5:32 The two best primary metrics 6:50 When should you consider active users as a metric? 9:20 KPIs for bio and hardtech businesses 11:15 Secondary metrics 12:56 The best KPI for an unlaunched company 13:55 Setting metric-based goals 15:20 How fast should I grow? 17:15 What does success look like for you? 17:40 Guidelines for defining a goal 19:45 How to pick a goal 20:44 Tracking Progress 21:18 Leveraging your primary goal 22:27 Using the Startup School weekly update

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