3 Most Expensive Mistakes That Get Car Dealerships in Trouble in 2024 | Car Dealership Guy

What are the costliest mistakes that dealers are making? If you have to stack rank A, like what are those like top three that you're seeing from a compliance, regulatory, just what are those three things? I'm actually going to go back to one that's a little bit older and a little bit under the radar, because I think this is a sleeper huge financial issue for dealers and that's red flags. So there are requirements under federal law to basically verify the identity of someone that you're going to extend part of to. That's a basketball or simplification, but that's essentially what you have to do.

经销商犯的代价最大的错误是什么？如果要给这些错误排名，比如从合规、法规角度来看，哪些是最严重的三种？其实，我想谈谈一种稍微老一点、比较不引人注意的问题，因为我认为这是个潜在的巨大财务问题，那就是“红旗”问题。根据联邦法律的规定，经销商有义务基本上对你要延伸服务对象的身份进行验证。这是一个篮球赛式（意为容易理解的）简化，但这基本上是你必须做的。

And the reality is that's one of these lines, because being compliant with that rule is going to stop identity fees from basically stealing cars from you. And I've talked to dealers that mid-sized dealers that lose over a million dollars a year to identity theft, because as most of you know, the contracts can come back on you as the dealer and you're stuck with the bad deal when the finance company kicks it back to you because there was an identity thief involved. So that to me is sort of low hanging fruits or something that dealers could probably tighten up.

实际情况是，这就是真实问题之一，因为遵守这项规定可以防止身份盗用费基本上就是从你那里偷车。我和一些中型经销商聊过，他们每年因为身份盗用而损失超过一百万美元。因为大多数人都知道，合同可以回到经销商这里，当金融公司因为涉及身份盗用而退回这些合同时，你就得承担这些烂账。所以对我来说，这是经销商们可以轻松改进的一个方面。

Easily and save them money today. Data security and privacy, the breach, I mean, CDK aside, you know, there was a large dealer group in the West Coast that had a direct hack themselves that they were down. This ransomware events happened unfortunately routinely with dealers, and these are real hard costs the dealers have to face today. Text messaging still has some inherent risks.

轻松且立即为他们省钱。数据安全和隐私问题，除了CDK，你知道的，西海岸有一个大型经销商集团遭到了直接的黑客攻击，他们的系统瘫痪了。这种勒索软件事件不幸地在经销商中经常发生，这是真实的、当今经销商必须面对的高昂成本。短信通信仍然存在一些固有的风险。

And the reason is because they're statutory damages. If you have a law that says you break it, you get X dollars per violation, that's going to attract planners lawyers like flies to honey. So that was a real problem for a long time. Still is a problem. It's become a little bit better because of some of the rules and some of the policies that have been placed at dealerships. But that, you know, I've said for a long time, bring this down to the dealer world.

原因是这些是法定赔偿。如果有一条法律规定，每违反一次就要赔偿X美元，那就会吸引大量律师，就像蜜蜂扑向蜂蜜一样。所以，这长期以来一直是个大问题。现在依旧是个问题，但因为一些规则和政策的实施，情况有所好转。不过，正如我长期以来所说的，这个问题需要在经销商领域得到解决。

That's one of the many reasons you got to make sure you understand what your salespeople are doing with their personal phones with consumers, right? I mean, let's bring this to the real world. People communicate on the phone at the time, right? Salespeople are human. They do things the way that everybody wants to do things. Dealers have to really think about the risks and the potential liabilities that could bring to you as a dealer having that unfettered.

这就是为什么你必须确保了解你的销售人员用他们的私人手机和消费者进行交流的原因之一，对吧？我的意思是，我们来实际一点。人们总是在电话上交流，对吧？销售人员也是人，他们做事情的方式和其他人一样。经销商真的需要考虑其中存在的风险和潜在的责任，因为让这种情况任其发展会带来很多问题。

You've got to take controls over that. You have to have records to show what you're going to do because there still are some risks out there from from those communications, especially market communications. If I'm doing triage, there's sort of my top two or three from a pure financial perspective today for dealerships.

你必须要掌控这件事。你需要有记录来展示你打算做什么，因为这些沟通中依然存在一些风险，特别是市场沟通。如果我要进行优先处理的话，从今天纯粹的财务角度来看，对于经销商来说，我有两个或三个优先事项。