My honest advice to someone who wants financial freedom - YouTube

Okay, so the other day I was sitting across from someone over dinner and this was a dude who was in his 30s and he was working as a school teacher and he mentioned to me that he wanted to become financially free. He'd been following my stuff for a few years and knew that I talked about this sort of stuff and knew that I flex about how much money I have and how big my business is and all this sort of stuff every now and then, and he wanted advice on how to become financially free. I had a lot of things, you know, we talked about a lot of things over dinner, and then afterward, it just kind of got me thinking. I get this question a lot whenever I'm giving talks and stuff, people will come up to me afterward to chat, and a lot of them will have this goal of financial freedom.

好吧，那天我和一个人在吃晚饭，他是个30多岁的男性，职业是教师。他告诉我他想实现财务自由。他已经关注我几年的内容了，知道我经常讨论这类话题，也知道我偶尔会炫耀自己有多少钱、公司有多大之类的。他向我请教如何实现财务自由。我们谈了很多事情，晚饭后我一直在思考这个问题。每当我在做讲座时，总是有很多人会在结束后过来和我聊天，其中很多人都有实现财务自由的目标。

So I thought I would just do a bit of a hot hot shall we say go on a little cup of tea. If you're watching this and you have the goal for financial freedom, this would be my honest advice. Now just in case you happen to be new to the channel then hi my name is Ali and I used to be a doctor I had a day job working in the UK's National Health Service earning about 40,000 pounds 50,000 dollars a year, and after doing that for two years I decided to take a little bit of a break from medicine to focus full-time on my youtube channel and my busi...

所以我想稍微轻松一下，咱们喝杯茶聊聊吧。如果你正在观看这个视频，并且有实现财务自由的目标，这是我真诚的建议。万一你是第一次看我的频道，那么你好，我叫Ali，以前是个医生。我曾在英国国家医疗服务体系（NHS）工作，每年大约赚4万英镑（5万美元）。做了两年后，我决定暂时离开医疗行业，全职专注于我的YouTube频道和我的业务。

ness and I've actually been documenting the journey of starting off as a medical student through to junior doctor through to full-time entrepreneur through to author I was a written book I've been documenting that on this youtube channel for the last seven years so you can literally see like track the progress from when I was a cute little medical student with a gap between his front teeth making almost no money to now kind of having a team of like 20 people and running my own business and I'm now in a position where I would consider myself to be more or less financially free and so I feel like there's potentially some useful things that I can offer to someone who wants to be in that position.

我一直在记录从医学生到初级医生，再到全职企业家以及成为作者的整个过程。我有一本书，过去七年里我一直在这个 YouTube 频道上记录这一切，你可以从中看到我的进步。从我还是个前门牙之间有缝隙、几乎没赚到什么钱的可爱医学生，到现在拥有一个大约 20 人的团队并自己经营生意，我的财务状况基本上已经达到自由状态。我觉得，或许可以为那些也想达到这种状态的人提供一些有用的建议。

Okay so point number one is that we should really think about why do you want financial freedom what does financial freedom get you that you do not already have because money is just a psychological and social construct. Financial freedom is also a psychological and social construct what specifically do you want that financial freedom will buy now in my case in the early stages of my journey when I had a day job there was something very specific I wanted I wanted the ability to go part-time the happiest doctors I knew were the ones who worked three days a week rather than six days a week and so I thought hey to maximize my chances of happiness and fulfillment which is the thing I think we all want at the end of the day you know I quite enjoy being a doctor but I can see myself not enjoying it if I had to do it full-time so I just wanted to have a way of making an extra few thousand dollars a month a few thousand pounds a month because that would buy my freedom to be able to work three days a week and not have to worry about like oh I really should take that extra shift because like earn mortgage payments are a bit high today and cost of living crisis and all of this sort of stuff to me financial freedom meant buying my free time I felt like if I wasn't financial...

好的，第一个要点是我们真的应该思考为什么你想要财务自由，财务自由能给你什么是你现在没有的。因为钱只是一个心理和社会的构建，财务自由也是如此。你具体想从财务自由中获得什么？ 比如，在我旅程初期，我有一份日常工作，当时我有一个非常具体的想法——我想要兼职工作的能力。我认识的最快乐的医生是那些每周只工作三天而不是六天的医生。所以我想，嘿，为了最大化我的幸福感和满足感（这是我们最终都想要的东西），我觉得我全职做医生可能会不太喜欢。但如果我能找到一种方法每月多赚几千美元或英镑，这将买回我的自由时间，让我可以每周只工作三天，而不用担心必须加班来支付高额的房贷和应对生活成本危机。 对我来说，财务自由意味着买回我的自由时间。我觉得如果没有财务自由...

Paragraph 1: ly free then I would be almost by definition financially chained to something and that something happened to be my day job this is the position that most of us are in we happen to be financially chained to the thing that we do for work now for most of us that thing is one job for a single employer now this is not necessarily a terrible thing there are plenty of people that I know who love their lives and are very happy and very fulfilled while also being proverbially financially chained to a single employer various people in my team are in many ways financially chained to me as an employer but various people in my team seem to really enjoy their jobs because the job comes with freedom and flexibility to an extent and they can work from anywhere and they do work that they think is meaningful and you know good vibes similarly a lot of people I know who work at startups not the incredibly high growth really stressful kind but you know a small company bit of a lifestyle business also really enjoy their jobs and have a lot of happiness and fulfillment even though technically they are financially chained to an employer so the reason I'm saying all of this stuff is because when it comes to this desire for financial freedom we really want to understand why what are we going for here is it that you want to be able to go part time in your job is it that you want to be able to quit your job altogether is it that you want the lifestyle that you think rich people have

第一段： 如果说我几乎是自由的，那就意味着我在经济上几乎肯定被某种事物束缚，而这个事物就是我的日常工作。这是我们大多数人的处境：我们在经济上被我们工作的事情束缚住了。对于大多数人来说，这件事是一份为单一雇主工作的工作。这并不一定是件坏事，我认识很多人，他们非常喜欢自己的生活，也感到很幸福和满足，同时在经济上也受制于某个雇主。我的团队中有很多人，在很多方面也是在经济上受制于我这个雇主。但我的团队中有很多人似乎非常喜欢他们的工作，因为这份工作在某种程度上带来了自由和灵活性，他们可以在任何地方工作，并且他们认为自己在做有意义的工作，总体上感觉很好。同样的，我认识很多在初创公司工作的人，不是那种增长极快、压力极大的初创公司，而是那种小公司，有点生活方式的企业，他们也非常喜欢自己的工作，感到很快乐和满足，尽管从技术上讲，他们在经济上也是受制于一个雇主。所以我说这些话的原因是，当我们谈到对经济自由的渴望时，我们真正需要了解的是为什么。我们追求的是什么？是想在工作中能做兼职？是想完全辞掉工作吗？还是想要那种你认为富人有的生活方式？

Paragraph 2: is it that you want a private jet is it that you want a yacht is it that you want a house with the mortgage paid off so that you don't have to worry about paying the mortgage is it that I don't know you want to be able to take your family on four holidays a year and ideally fly business like like whatever the thing is everyone has different motivations for freedom and so it's worth figuring out what those motivations are and the reason it's worth figuring out what those motivations are is because financial freedom runs the entire gamut someone can be financially free with two thousand dollars a month if for example you live in Pakistan which is where I'm from and you're making I don't know three or four k a month USD you're going to feel pretty financially free if you're living in New York City or in Palo Alto or in central London and you're making three to four k a month you're going to feel like you're somewhat on the poverty line it just sort of depends right similarly if your lifestyle costs

第二段： 你想要一架私人飞机吗？你想要一艘游艇吗？你想要一栋没有抵押贷款的房子，这样就不必担心还贷款的问题了吗？还是说你希望每年能和家人一起度假四次，并且理想情况下可以乘坐商务舱？不管你的愿望是什么，每个人对自由的动机是不同的，所以值得弄清楚你自己的动机是什么。了解这些动机之所以重要，是因为财务自由的范围非常广。有人每月2000美元就能财务自由，比如在巴基斯坦（这是我的家乡），如果你每月收入三四千美元，你会觉得非常自由。但如果你住在纽约市、帕洛阿尔托或伦敦市中心，每月收入三四千美元，你会感觉自己濒临贫困线。情况就是这样，具体还要看你的生活方式成本。

Paragraph 3: if the sort of things that you would do if you had all the money in the world don't cost a lot of money again you will feel financially free with a much lower amount of money if however the sorts of things you want to do if you had all the money in the world require blowing large amounts of cash on yachts and don't parry me on is that an expensive drink don't parry me on crystal i've heard of crystal whatever the like vossi whatever whatever these rappers buy if that is your idea of a good time you're going to need more money to feel feel financially free the thing to take away from this is that financial freedom is a feeling rather than a reality and we want to figure out what are the boxes that we would take that would give us that feeling and then once we have figured out those boxes we can reverse engineer how much money do we need to feel financially free it's not the only part of the equation there's also a good amount of inner work i know people who have tens of millions in the bank who don't feel financially free at that point clearly it's not about the money

如果你在拥有无限金钱的情况下，想做的事情并不需要很多钱，那么你会发现，仅需要很少的钱就能让你感到财务自由。然而，如果你想做的事情需要花大笔钱，比如购买游艇和高档饮品，那么你就需要更多的钱才能感到财务自由。关键点是，财务自由更多是一种感觉，而不是现实。我们需要找出让我们感觉财务自由的因素，然后计算出实现这种感觉所需的具体金额。当然，这只是其中一部分，还有内心的修炼也很重要。我知道有些人银行里有数千万存款，但仍然感受不到财务自由。所以，很显然，这并不仅仅与钱有关。

Paragraph 4: it's about the inner work but when i was sitting across from this chap over dinner let's call him john and he said his goal was to be financially free and i was like okay and in my mind we're going through all of this psychological stuff was going through my mind to be like are you sure that's the goal like why is that the goal like what's the real motive what are you hoping financial freedom will buy that you don't currently have etc etc etc but like it was pretty obvious in john's case that he had a job that he sort of enjoyed but didn't enjoy all the time he has kids and he would like ideally to be able to do what he wants to be able to spend more time with the kids to be able to go on holiday and not feel as if he's tied to a job that requires him to be at a particular location at a particular time every single day which is fair enough and so i asked john the next question which is and this is the advice that i would give if someone's looking looking for financial freedom after you figured out why you actually care about it

第四段: 这涉及到内在的工作，但当我和这个人共进晚餐时，我们暂且叫他约翰，他说他的目标是实现财务自由。我心里想，好吧。我的脑中掠过很多关于心理方面的东西，比如，你确定这是目标吗？为什么这是目标？真正的动机是什么？你希望财务自由能带来你目前没有的什么，等等等。但很明显，约翰的情况是，他有一份他有时喜欢但并不总是喜欢的工作，他有孩子，他理想中的状态是能够随心所欲地花更多时间和孩子在一起，能够去度假，而不会觉得自己被绑在一个每天都需要在特定地点、特定时间报到的工作上，这很合理。所以我问了约翰下一个问题，这也是我对寻求财务自由的人给出的建议，在你搞清楚你为什么真的在乎财务自由之后，接下来的问题是什么。

Paragraph 1: What is the dollar amount that right now you think you need to feel financially free i guarantee that number will change as you get closer to it but that's okay we'll just pick a number for now because it's useful to have a goal to aim towards and then in the process of working towards that goal we're going to shift the goalposts and that's actually totally okay in fact i would say pause the video now and have a think what is the amount of money you need in income before expenses and all that stuff how much money do you need coming in every month to feel financially free what's that mean thing about what is that number right now for me i would have said oh man if i could have five k a month coming in in passive income i would feel really financially free cool so that's 60 k year

你现在认为需要多少美元才能感到财务自由呢？我保证，随着你离这个数字越来越近，这个数字会发生变化，但没关系。目前我们只需要选一个数字，因为这样有一个目标可以努力。在实现这个目标的过程中，我们会调整目标，这是完全可以的。事实上，现在可以暂停视频，思考一下，在扣除费用之前，你每个月需要多少收入才能感到财务自由？对于我来说，如果我能有每月5000美元的被动收入，我就会感到非常财务自由。很好吧，所以这就是一年60000美元。

Paragraph 2: By the way once you've gotten to a point where you've made all this money and achieved the financial freedom and you're going to definitely want a place to invest that money which is where the sponsor of this video comes in and that is trading two one two trading two one two is a fantastic app that i personally use that lets you invest in stocks and shares in a commission-free fashion in particular they have a new feature that gives you 1% cashback which will be allocated to your investor account for each deposit that you make in your i-SA so any money you deposit into your i-SA you'll get 1% back on that money completely for free they also have a new debit card that helps you save and invest your money automatically which is designed to seamlessly integrate with your trading two and two invest account and it's you earn interest on your uninvested cash in 13 different currencies my goodness the card is also free and there are no sneaky fees or subscription plans so if you've been looking for a platform to help invest your cash and that sounds up your street then do please click the link in the video description and that will take you to this page where you'll be guided on how to sign up for an account and if you use that link you'll also get a completely free share up to the value of 100 pounds so thank you so much trading two and two for sponsoring this video and let's get back to it

顺便说一下，当你已经挣了很多钱并实现财务自由时，你肯定希望有一个地方来投资这些钱，这时这个视频的赞助商Trading 212就派上用场了。Trading 212是一个非常棒的应用，我个人也在使用，它能让你无佣金地投资股票和股份。特别是他们有一个新功能，每次在你的ISA账户中存款时，都能获得1%的返现，这笔钱将直接存入你的投资账户。因此，你在ISA账户中的任何存款都能完全免费地获得1%的返现。他们还推出了一种新的借记卡，帮助你自动储蓄和投资，这张卡设计上与你的Trading 212投资账户无缝衔接，你还可以在13种不同的货币中获得未投资现金的利息。这个借记卡也是免费的，并且没有隐藏费用或订阅计划。因此，如果你一直在寻找一个帮助你投资现金的平台，并且这听起来适合你，那么请点击视频描述中的链接，它会引导你注册一个账户。如果你通过这个链接注册，还能获得价值最高达100英镑的免费股票。因此，非常感谢Trading 212赞助这个视频，现在让我们继续回到正题吧。

Paragraph 3: My friend Lawrence yo has a great blog more to that dot com amazing stuff and he has a great article about this he talks about how as you become the sort of person who is able to make five k a month in passive income your identity changes you learn new skills and you literally become a new person and so by the time you're getting to three four four and a half k-month the sort of person you are is no longer content with just the five k-month and so the goal becomes 10 k-month or 20k or 50k or 100k or a million though you know whatever the thing might be and again it's less about the money and more about what sort of person you are on route to becoming on on route to being able to earn that sort of money so that was a bit of a tangent but the point is let's pick a number and let's then figure out what we need to get there

我的朋友劳伦斯有一个很棒的博客，网址是moretothat.com，上面有很多精彩的内容。他写了一篇很棒的文章，讲述了当你变成每月能够赚取5000美元被动收入的那种人时，你的身份会发生变化，你会学到新技能，并从某种意义上变成一个新的人。因此，当你赚到三四千甚至四千五百美元的时候，你已经不再满足于每月五千美元的收入了，而是把目标定到每月一万、两万、五万、十万甚至一百万。其实，这个过程中，钱多少反而没那么重要，更重要的是你在实现这些收入目标的路上成为什么样的人。所以，让我们选一个数，然后弄清楚我们需要做些什么才能达到那个目标。

Paragraph 1: So in the case of john i didn't want to overstep too much too much by turning this into a whole like business coaching session with john and so like you know what he said when i asked him what his number is he said oh man if i could have a million pounds in the bank in the next eight years then i'd feel really financially free and when he said that a million in the bank by age 45 i was like there's there's more exploration that needs to be done here we need to untangle the reasons why like why is a million a special number for all the people the million is a really nice random because it's a million it feels like a lot of money all of this kind of thing and it absolutely is a lot of money but i suspect with a little bit more back and forth conversations if john and i were having a private coaching session we could have got that number down because we could have found ways for john to feel financially free even without a million in the bank and so there was a bunch of a bunch of things i was thinking on that front but let's just go with that let's say that your goal for financial freedom is i want a million in the bank in the next eight years okay fine so then we want to reverse engineer that so how much money do we have to make each year well million divided by eight is 125 000 now in order to have a million in the bank that that 125 000 presumably needs to be in savings and so like you actually need to be making let's say 250 000 a year in order to pay off all your taxes and all your expenses and stuff or maybe it should we say 200 000 in order to be left with 125 000 in savings so reverse engineering from this so john needed 200 000 pounds a year in income in order to get to his goal of millionaire in the next eight years okay cool we've established that we need 200

关于约翰的情况，我不想让这次对话变成一场商业教练课程。在问他目标数字时，他说，如果能在未来八年内银行账户里存上一百万英镑，他会感到非常财务自由。他说45岁前要有一百万时，我觉得这个数字需要更多的探讨，我们需要搞清楚为什么一百万对他来说是特别的数字。对很多人来说，一百万是个挺不错的数字，因为它感觉像一大笔钱，而事实上也确实是一大笔钱。但我猜想，如果我们私下里进行一对一的教练交流，通过深入讨论，我们可以发现即使没有一百万也能让约翰感到财务自由。所以，从这个角度来看，我有很多想法。不过我们就先按这个思路走吧：假设你的财务自由目标是在未来八年内银行账户里存上一百万英镑。那么我们需要反推算一下，每年需要赚多少钱。一百万除以八是125,000英镑。为了在银行帐户里有一百万，这125,000英镑应该是净储蓄。因此，实际上每年需要赚到约250,000英镑，以便支付所有税款和开销后，还能剩下125,000英镑存下来。或者可能是每年赚到200,000英镑，最后剩下125,000英镑存下来。那么反推算来看，约翰需要每年赚到200,000英镑，才能在八年内实现成为百万富翁的目标。好的，我们确定下来需要每年赚到200,000英镑。

Paragraph 1: this is what is called a goal and it's useful to have a goal right like uh warren buffett has a great phrase i think it's from warren buffett which is you can do anything but you can't do everything so there's like a zillion things that you can do right now yeah you've literally got infinite life possibilities but if you have a clear goal then that narrows down your list of possibilities to assuming you want to go for the goal to things that would help you get to the goal now i have a kind of conceptual framework for this that i call gps goal plan and system by the way this is the sort of stuff i'm teaching in my upcoming productivity course in my productivity lab which is a new community for aspiring and ambitious entrepreneurs creators and professionals that be linked down below if you want to check it out productivity lab.com anyway gps stands for goal plan system i.e what is the goal cool what is the plan of how we're going to get to the goal and then what is the system for how we're going to stick to the plan

这就是所谓的目标，拥有一个目标是很有用的，比如，沃伦·巴菲特有一句很棒的话，大意是“你可以做任何事情，但你不能做所有事情”。现在有无数的事情你可以去做，你的人生选择是无限的。但是如果你有一个明确的目标，那么你的可能性名单就会缩小，变成那些能帮助你实现目标的事情。我有一个概念框架，将其称为GPS——目标、计划和系统。顺便说一下，这也是我即将在生产力课程中教授的内容，这个课程将会在我的生产力实验室里教授。生产力实验室是一个新社区，面向有抱负和雄心的企业家、创作者和专业人士，如果你有兴趣，可以点击下面的链接查看（productivitylab.com）。总之，GPS代表目标、计划和系统，即目标是什么、实现目标的计划是什么，以及我们如何坚持计划的系统。

Now in this case let's say the goal was 200,000 pounds in income every year. Again, we can quibble all we like about the why behind the goal.

现在在这个情况下，我们假设目标是每年收入20万英镑。当然，我们可以一直讨论为什么要定这个目标。

Should we really have the goal of millionaire in the next eight years? Does it really matter? Who really cares? Etc., etc. We can quibble about that all we like. Let's just take it as a given because there's so much quibbling that can be done with financial goals.

我们是否真的应该在未来八年内设定成为百万富翁的目标？这真的重要吗？谁真的在乎呢？等等。这些问题我们可以争论个没完。让我们暂且把它当作既定目标吧，因为关于财务目标可以争论的东西实在太多了。

I love quibbling with people about their financial goals. But we'll put that off to the side. So let's say we do have that goal of 200,000 pounds a year. That's the goal. Okay, cool. Then we think, what is the plan? What is the plan that you are currently following and what is the plan that you need to follow to get to that goal? Everyone is always following a plan, whether they are conscious of it or not.

我喜欢和别人辩论他们的财务目标。不过我们先把这个放一边。假设我们的目标是一年赚20万英镑。好，这就是目标。接下来我们要想，计划是什么？你现在正在执行的计划是什么，为了达到这个目标你需要执行的计划是什么？每个人都在执行某个计划，不管他们是否意识到这一点。

In John's case, his goal was 200,000 a year, but the plan he was following was being a teacher, teaching in a secondary school in London, and earning, I suspect, somewhere between 50 and 70k maybe slightly less than that so let's say he's earning 50k just for the sake of argument john's plan is getting is is on track to earning 50k a year in income john's goal is 200k a year in income okay cool we have established very clearly that there is a discrepancy between the goal that john has and the plan that john is following to get there so in your case what is the goal that you have and what is the plan and to know plan is also a plan for example in my case if my goal was to get six pack abs and the plan that i was currently following was eating burgers every day and never going to the gym and doing 500 steps a day clearly that plan is not going to get me to the goal of six pack abs so when we notice in this gps model when we notice that there is a discrepancy between the goal that we say we want and the plan that we are currently following to get to that goal at that point we have to make a choice do you want to change the goal or do you want to change the plan because you can't have a goal i mean you can but like you are just setting yourself up for our for unhappiness and misery if you clearly have a goal that you really want but the plan that you're following is not actually going to get you there so like let's try and align these things i'm all about living in a lined life you know aligning uh the things that we're doing right now with like where we want to go in the future something to something i talk about in my book feel good productivity which is about how to do more of what matters to you without burning up and in a way that's actually fun and sustainable and meaningful if you can check it out link down below so there's a discrepancy right between the goal and plan now i asked john this i said john it seems like we've got a discrepancy mate like between the goal that you say you want and the plan that you currently are following i.e. being an re teacher in a school in London so which one would you like to change would you like to change the goal or would you like to change the plan

在约翰的情况中，他的目标是每年赚20万，但他所遵循的计划是当一名老师，在伦敦的一所中学教书，我猜他的收入可能在5万到7万之间，甚至可能稍微低一点，所以为了举例说明，我们假定他每年赚5万。约翰当前的计划是每年赚5万，而他的目标是每年赚20万。好了，很明显，我们已经确定了约翰的目标和他现在所进行的计划之间存在差异。 那么在你的情况下，你的目标是什么，你的计划是什么？要知道，没有计划也是一种计划。例如，我的目标是拥有六块腹肌，但我当前的计划是每天吃汉堡，从不去健身房，每天走500步。显然，这个计划无法让我达到拥有六块腹肌的目标。 在这种类似GPS模型中，当我们注意到目标和当前的计划之间存在差异时，我们必须做出选择。你是想改变目标，还是想改变计划？因为你不能既保留原目标又维持当前计划——虽然你可以这样做，但这样只会让你陷入不快乐和痛苦之中。如果你真的有一个非常想要的目标，但当前计划无法实现它，那么我们应该尝试让这些东西对齐。 我追求的是一种对齐的生活，就是将我们现在做的事情与未来想要达到的目标对齐。我在《愉快生产力》一书中也讨论了这一点，这本书是关于如何在不感到疲惫，并且以一种实际上有趣、可持续且有意义的方式做更多对你重要的事情。如果你有兴趣，可以查看下面的链接。 现在很明显，目标和计划之间存在差异。我问约翰，我说：“约翰，看来我们在你所说的目标和你当前遵循的计划之间存在差异。也就是说，作为伦敦一所学校的宗教教育教师。你想改变哪个呢？目标还是计划？”

the answer is not obvious here if for example john really really really liked being an re teacher and loved his life and loved the fact that he has half of the year off on school holidays where he can spend time with his family and do things in the house etc etc great and john might decide you know what i actually really want to continue being an re teacher and therefore i'm totally okay with changing the goal my goal is not going to be financial goal my goal is going to be a fulfillment goal i'm not going to worry about getting a million in the next eight years instead i'm going to worry i'm going to focus on taking care of my health and making sure i can show up with full presence for my family my for my wife and kids and etc etc that is totally fine if you find yourself wanting to change your goal i think that is amazing because there is nothing more sad than working towards a goal and only finding out when you're close to it or getting there that actually the goal itself was not what you actually wanted you wanted something else which is why i'm very bullish like whenever i kind of have these sorts of conversations with people and it results in them changing the goal i feel very happy because i've just saved you a ridiculously large amount of time and effort and pain because in one fell swoop you've decided to change the goal that you're working towards

这里的答案并不明显。举个例子，如果约翰非常非常非常喜欢做宗教教育老师，他热爱自己的生活，喜欢在学校假期时有半年的时间可以和家人相处，做些家务等等，这当然很棒。约翰可能会决定继续做宗教教育老师，因此他完全可以接受改变目标。他的目标不再是赚钱，而是追求满足感。他不再担心在接下来的八年里赚到一百万，而是专注于照顾自己的健康，确保自己能够全身心地陪伴家人，陪伴他的妻子和孩子等。这完全没问题，如果你发现自己想改变目标，我觉得这很棒。因为没有什么比辛苦追求一个目标，却在快要达到时发现这并不是自己真正想要的更悲伤的事情。所以，每当我与别人进行这种类型的对话，并导致他们改变目标时，我感到非常高兴。因为你在那一刻决定改变追求的目标，我就为你节省了大量的时间、精力和痛苦。

the goals that we work towards the goals that we choose to work towards are literally the thing that dictates our entire life right because when you set a goal or set an intention that generally hopefully informs the actions that you're taking to work towards it and those actions are what actually gives you your day-to-day experience of life it's not actually hitting the goal like whether or not your company is valued at a hundred k or a million or a billion these arbitrary numbers are not going to change your life the actions that you're actually taking day-to-day are the thing that changes your life and so if one person has a goal of hitting a billion dollar valuation for their startup and that causes them to burn the midnight oil and completely torpedo their health and their relationships to get there that person is going to be miserable compared to the person who for example had the goal of being able to make enough money to support their family and then the things that they were doing day-to-day were kind of taking care of the physical health taking care of the mental health taking care of the emotional health taking looking after their family showing up for their family and friends doing hobbies having fun that person would be way happier than the person who set the goal and then destroyed their life in order to get there

我们追求的目标实际上决定了我们整个人生。当你设定一个目标或意图时，这通常会指导你采取各种行动来实现它。而这些行动才是实际让你体验生活的东西，而不是最终是否达到了目标。例如，公司的估值是十万、一百万还是十亿，这些随意的数字并不会真正改变你的生活。真正改变你生活的是你每天采取的那些行动。 如果一个人设定了让自己的创业公司达到十亿美元估值的目标，并因此而熬夜工作，完全牺牲了自己的健康和人际关系，那么这个人将会比另一个只想赚足够的钱来养家的人痛苦得多。后者每天做的事情可能包括照顾自己的身体健康、心理健康和情感健康，关心家庭，陪伴家人和朋友，做些自己喜欢的事情，享受生活。相较之下，那些设定高目标并因此毁掉自己生活的人会感到更加痛苦，而前者则会更幸福。

so it's totally okay to change the goal if you want it's totally okay to not have the goal of financial freedom or to lower the numbers again for me the goal of financial freedom meant three to five k-month if i had three to five k-month i'd get impasse income i'd been over the moon i really feel financially free to me the whole obsession with ten k a month hundred k a month million a month all that stuff only started coming further down the line i wouldn't say it's an obsession for me but like there seems to be a lot of stuff on the internet about like hey you know get your first ten k get your first hundred k you've got to be at least a millionaire by 20 or at least a decade millionaire by 30 and all this sort of stuff it's i think all of this stuff sort of misses the point yes there is value in financial freedom yes there's value in not having to worry about paying the bills but these arbitrary numbers are just arbitrary and if you can lower the bar for the goal if your goal is easier to hit then you're more likely to hit it and maybe in many ways you're more likely to enjoy the journey to getting there so coming back to being out a bit we've established a discrepancy between the goal 200k a year and the plant which is currently getting them to 50k a year do you want to change the goal or do you want to change the plan which is it

所以，如果你想改变目标，完全没问题。如果你的目标不是财务自由，或者你想降低数字，这也完全没问题。对我来说，财务自由的目标是每月三到五千美元，如果我有三到五千美元的月收入，我会非常高兴，我真的会感到财务自由。对于所谓每月一万、十万、一百万这样的数额，我是一点都不感兴趣。我不会说这是我的痴迷，但似乎网上有很多关于“你知道的，先达到每月一万，再达到十万，到20岁至少要成为百万富翁，或者到30岁至少要成为千万富翁之类的说法”。 我认为这些都没有抓住重点。是的，财务自由有它的价值，不用担心支付账单也有它的价值，但这些任意的数字只是任意的数字。如果你能降低目标的标准，那么你更有可能实现它，或许在很多方面你会更享受实现目标的过程。 回到我们的话题上来，我们已经发现了目标（年收入20万）和当前计划（年收入5万）之间的差距。你想改变目标还是想改变计划呢？究竟是哪个？

In Jones case he said hmm no i want to change the plan because i want that goal so then it's like okay cool now we come to the interesting stuff and so i asked him okay so what is your plan what's your plan for making 200k a year and he was like okay well i guess i could invest in real estate i was like okay how is investing in real estate going to get you 200k a year because you because you're owning 50 right now you have very little free time and you want to use that free time to invest in real estate and that's going to make you an extra 150k a year for the next eight years reliably and he was like hmm like i could tell he hadn't really thought this through he was just plucking real estate because it's it's a thing that people have heard about oh invest in property and you'll get rich it's like i was like do you have like millions or tens of millions sitting around waiting to be deployed in real estate as an investment he was like no obviously not okay so real estate as an investment to get you to an extra 150k a year probably not the way to go probably and he was like okay yeah you're right so what else could we do what are some other plans to get to the goal now i really like a model from Alex Womozi about this he was the first person i had to talk about this which is once you have set yourself a goal and you have figured out where you currently are so you've got the goal which is over there and you've got where you currently are which is over here once you've figured that out you just need to figure out what are all of the different plans or paths that take you from a to b now if you don't know what those plans are or what those paths are you have a knowledge problem

在琼斯的案例中，他说嗯，不，我想改变计划，因为我想达成那个目标。所以我们就说好吧，现在进入有趣的部分了。我问他，好吧，那么你的计划是什么？你的计划是每年赚20万美元。他说，好吧，我猜我可以投资房地产。我就问他，将房地产投资与年赚20万美元联系起来是怎么实现的呢？因为你现在年收入是5万美元，你几乎没有空闲时间，而你要利用这点空闲时间去投资房地产，这会在接下来的八年内可靠地让你额外赚15万美元。他显得有些犹豫，我能感觉到他并没有真正思考过这个问题，他只是随口提到房地产，因为大家都听说过“投资房地产会发财”。我问他，你有几百万或上千万现金准备好投资房地产吗？他回答显然没有。所以，用房地产投资来每年额外赚15万美元可能并不是最佳方式。他认可了，说好吧，那你说得对。那么，我们还有什么其他计划可以实现这个目标？ 在这方面，我非常喜欢Alex Womozi的方法。他是第一个和我讨论这个问题的人。他的方法是，一旦你设定了一个目标，并且弄清楚你目前的状况，你就需要找出所有能从A点到达B点的计划和路径。如果你不知道这些计划和路径是什么，那你就面临一个知识问题。

If you do know what those paths are but you're not executing on them you have an execution problem crucially in john's case he did not have an execution problem he actually had a knowledge problem he could not tell me what are some viable paths to get from 50k to 200k you just did not have the knowledge and i think this is an underrated aspect of this whole like making money for entrepreneurship deep type space a lot of people say things like you don't need to learn anything you just need to execute you just need to take action and i agree to an extent because there's this thing in all this stuff which is the law of equal and opposite advice which is that one piece of advice that works for one person the absolute complete opposite advice could be the thing that works for someone else so some people are in the mode of consuming too much information and never taking action but some people don't consume enough information to even know what actions to take in the first place and this is the position that john was in so in your case you're watching this hopefully because you're someone who wants financial freedom or you just interested in dancing i wonder what he's going to say about the topic but it's but imagine your goal and and imagine the plan that you're currently following could you tell me what are 10 different options for you to get to that goal what a 10 different viable options for you to get to that goal from where you currently are to getting to the goal if the answer is yes then you pick one of them and you pick the one that has the best chance of success and you test it out but if the answer is no if you can't name at least 10 different paths that will get you there you have a knowledge problem you don't know enough to know what you don't know you don't know enough to be able to chart the map forward

如果你知道那些路径是什么，但你没有去执行，那你是有执行问题。关键是，John的情况并不是执行问题，他其实是知识问题。他无法告诉我从50k到200k的可行路径，因为他缺乏相应的知识。我认为这是在创业、赚钱等领域中被低估的一个方面。很多人会说你不需要学习任何东西，只需要执行，只需要行动。我在某种程度上同意这种说法，因为有一个规律叫“等量相反建议法则”，即对一个人有效的建议，对另一个人可能完全相反的建议才有效。有些人总是不断地获取信息，却从不付诸行动；但有些人获取的信息不足，根本不知道该采取什么行动。John就是处于这种情况。 假设你正在观看这段话，因为你希望获得财务自由或者你只是对这个话题感兴趣。我想让你想象一下你的目标是什么，以及你目前正在遵循的计划。你能告诉我，为了实现这个目标，你有10种不同的可行选择吗？如果答案是肯定的，那么你只需选择其中最有成功可能的一种，并尝试执行。但如果答案是否定的，如果你不能列出至少10条可行的路径，那么你就是一个知识问题。你不知道你不知道什么，你不知道得足够多，无法绘制未来的地图。

This was John's case. He was like okay I could do real estate investment. Okay we've established that doesn't work. He was like okay I guess I could start some sort of business. I was like oh okay interesting. What sort of business would you like to start? My co because my eyes lit up when he said start some sort of business because generally a business is often like starting and growing your own business is often a way better way of getting rich than working for someone else.

这是关于约翰的情况。他觉得可以做房地产投资，后来发现行不通。然后他又想，可以尝试开办某种生意。我当时觉得挺有意思的，就问他想开什么样的生意。当他说到开生意时，我的眼睛亮了，因为一般来说，开办并发展自己的生意往往比给别人打工更有可能致富。

There are very few jobs that will get you to financial freedom provided the goal is high enough in terms of monetary values uh monetary value. But there are plenty of businesses that can get you to financial freedom. So starting and growing your own business I think is a very reasonable default for if you want to be financially free. You lean towards starting and growing your own business. Sure. I was like okay what sort of businesses? But we started here and he was like okay I I guess I could start a tutoring company.

很少有工作能够实现财务自由，特别是当你的目标金额很高的时候。但是，有很多生意可以让你达到财务自由。所以我认为如果你想实现财务自由，开创和发展自己的生意是一个非常合理的选择。你可以倾向于开创和发展自己的生意。当然，我当时就想那究竟是什么样的生意呢？于是我们从这里开始讨论，他说“我想我可以开一家辅导公司。”

This is absolute classic. Every smart person I know who has been to university lands on the idea of I could start a tutoring company because they realize oh I could teach kids who are starting for their exams. I could teach university students. I could mentor people in getting into university. It's like a thing that we're all very familiar with, but I think personally starting a teacher and company, it's bad business for various reasons. Generally it's it's it's hard to make a lot of money when you're selling to consumers. It's not impossible, but it is hard whereas very easy to make a lot of money when you're selling to businesses. But most normal people don't think about selling to businesses because that's just kind of weird like what what do you mean selling to businesses like what? And we're all so familiar with thinking like consumers because we are consumers. We are normal people and so we think about selling stuff to normal people like ourselves.

这真是经典之举。我认识的所有去过大学的聪明人，都想到过可以开一家辅导公司，因为他们意识到自己可以教正在备考的孩子、大学生，或者指导别人申请大学。这是一件我们都非常熟悉的事情。但我个人认为开一家教学公司并不是一个好的商业选择，原因有很多。通常来说，当你直接面向消费者销售时，很难赚到很多钱。这并不是不可能，但确实很难，而与企业做生意则非常容易赚到钱。但是大多数普通人不会考虑卖给企业，因为这有点奇怪，比如“你说的卖给企业是什么意思？”并且我们习惯了像消费者那样思考，因为我们本身就是消费者，是普通人，所以我们通常会想到把东西卖给像我们这样的普通人。

But okay okay let's say tutoring agency. I was like okay cool let's say you start a tutoring company how might that make you an extra 150k year in your spare time and he was like well i guess i could open a tutoring center and i guess i could charge 10 pounds an hour per student and so i was like okay that's like an extra basically 15k a month cool so how many students would you need to get an extra 15 000 pounds a month it kind of did the maths and it's like okay damn i would need 1500 students a month paying 10 pounds an hour assuming they were doing one hour a month in order to get that money i was like okay cool what if they were doing like four what are we doing an hour a week now it's like okay cool now i need like 500 students who are paying me 10 pounds do an hour a week 500 students is a lot of students how are you going to find 500 students how are you going to stick them in a center is it going to be zoom is it going to be your life and it's like we start to get into all these things how are you going to facilitate them how are you going to you know these are kids that we're talking about so we're going to have to think about freaking hiring x number of teachers for everyone kid and suddenly we eat into our margins and all of a sudden this becomes a real total freaking nightmare of a business to run if you're trying to do it in your spare time because this guy had a job and so we're like okay starting a tutoring business maybe not the thing

但是，好吧好吧，假设是一个家教机构。我当时想，好吧，假设你开始一家公司来提供家教服务，你如何在业余时间额外赚取每年15万英镑？他说，大概可以开一个家教中心，向每个学生每小时收取10英镑。于是我算了算，这样每个月大概就能额外赚到1.5万英镑。那要想一个月额外赚1.5万英镑，需要多少学生？算了下，如果每个学生一个月只上一小时课的话，那需要1500个学生，按每小时10英镑收费。于是我想，如果每个学生每周上一个小时的课呢？好吧，那就需要500个学生每周上一个小时的课。500个学生很多啊，你怎么找到500个学生？你怎么把他们安置在一个教室里？是通过Zoom，还是线下授课？我们开始深入探讨这些问题，怎么安排教学，如何雇佣足够的教师来教这些孩子，突然之间，这一切要消耗很多成本，管理起来简直是噩梦，更别提你还要在业余时间来做这件事，因为他自己还有工作。于是我们认为，可能开家教业务并不是一个好主意。

What else could you do to make that 150k and then he threw out a few other ideas that oh i suppose you know um I I know a lot about like safeguarding which is this thing that schools have to do if like a child says something that like implies there's some sort of child safety concern then the person who's in charge of safeguarding has to report it and log it and stuff and he was like you know Ali you've got online courses could I teach an online course about safeguarding and i was like thankfully I don't have to say anything because the guy sitting next to me was like brov no one's gonna buy an online course about safeguarding like no one cares and i was like yeah pretty spot on no one cares other than people who are literally in that job title in schools but they already have their training so like it would be again really hard to make that business work and then it was black like clearly he didn't know what are the options like how do you even theoretically make 200k a year or make 10k month or 15k month from a business you just had absolutely no freaking idea this is very normal this is something i see a lot in people that i speak to which is that there is this like broad goal of i want to be financially free i want to make money and stuff and then they have absolutely no idea what the map or the terrain even looks like to get there you know for john i suspect the only exposure he had to entrepreneurship was watching like dragons den on tv when he was younger or maybe watching the apprentice on tv when he was he was younger dragons den. it's like the uk version of shark tank if you're familiar with shark tank these are like entertainment shows rather than actually business education he type shows he probably would have would have said okay well i guess i need to do an mba maybe oh but i can't afford an mba mba is so expensive blah blah blah blah this clearly a knowledge issue here there's a knowledge issue because he does not know what are the possible paths to get from where he is to where he wants to be great and so the next thing i asked john was okay john you know it seems like this goal of freedom is really important to you right it was like yeah it's really important to me and i was like you know how long have you been thinking about this it was like i've been thinking about it for years you know i tried to start a tutoring business back in the day but then it didn't work and i was like oh so you so you have tried to start a business but it just didn't work he was like yeah it just didn't work and then i was like okay cool so like you know we we've established that like you know maybe when we want to do some sort of business to get there and it was like yeah

那还有什么方法可以赚到那15万美元呢？然后他提出了几个其他的想法，比如“哦，我想我对**保护儿童**（即，当有孩子说了什么可能暗示存在儿童安全问题的话时，负责保护儿童的人必须报告并记录处理）很了解。”他说，“你知道，Ali，你有在线课程，我能不能教一门关于保护儿童的在线课程？”我很庆幸自己不用说什么，因为坐在我旁边的那个人直接说：“兄弟，没人会买关于保护儿童的在线课程，没人关心。”我心想：“对呀，确实没人关心，除了那些在学校里专门从事这个工作的人，但他们已经有相关培训了，所以要让这个生意成功会很难。” 显然，他并不知道还有哪些选择。他完全不知道如何每年赚20万美元，或每月赚1万、1.5万美元。这种情况很常见，这是我在与很多人交谈时看到的普遍情况：他们有一个“我要实现财务自由”的宏大目标，但完全不知道如何实现这个目标。比如，我怀疑约翰唯一的创业接触可能就是小时候在电视上看《龙之传人》或者《学徒》这种节目——《龙之传人》就是英国版的《创智赢家》。这些都是娱乐节目，而不是真正的商业教育节目。他可能会觉得“好吧，我需要读个MBA”之类的想法，但又觉得MBA太贵了，负担不起。这显然是一个知识匮乏的问题，因为他不知道有哪些可能的路径可以实现他的目标。 接下来我问约翰：“约翰，对你来说，自由的目标真的很重要吗？”他回答说：“是的，这对我非常重要。”我又问：“那你考虑这个目标多长时间了？”他说：“我已经想了很多年了。我以前还尝试过办一个辅导班，但没成功。”我说：“哦，所以你确实尝试过创业，只是没成功。”他说：“是的，确实没成功。”我说：“好吧，我们可以确定你可能需要做点什么生意来实现这个目标。”他表示同意。

and then i asked the question i asked john just turn off curiosity how many books have you read about making money and he was like uh none and i was like how many books have you read about starting and growing in business he was like none and then i was like okay no this will go how many podcasts have you listened to that are about making money or starting a business and he was like oh i don't really listen to podcasts oh okay that's right enough so let me get the straight John you have a goal of financial freedom and you want this thing for some reason which is to make a million in the next eight years which requires you to make 200k a year which would put you in the top 0.1% of earners in the UK or something like that you have this goal that you say is really important to you because it but it will buy you financial freedom to spend more time with your family and be able to do what you want but you have never once read a book or listen to a podcast or watch the video about anyone teaching you how to get to that goal what's up with that and he was like shit like i've never i've never thought of that and i was like yeah it's all good man like most people don't think of this thing because we don't view making money as a skill

然后我问了一个问题，我问约翰出于好奇，你读过多少关于如何赚钱的书？他回答说，呃，没有。我又问，你读过多少关于如何创业和发展业务的书？他还是回答说，没有。然后我问，好吧，那你听过多少关于赚钱或创业的播客？他说，哦，我不怎么听播客。哦，好吧，这已经够清楚了。那么让我确定一下，约翰，你有一个实现财务自由的目标，你想在未来八年内赚到一百万英镑，这需要你每年赚二十万英镑，这会让你进入英国收入最高的0.1%或类似的水平。你说这个目标对你很重要，因为它能给你财务自由，让你能有更多时间陪伴家人，做自己想做的事。但是你从来没有读过一本书，听过一个播客，或看过一个关于如何实现这个目标的视频，这到底是怎么回事？他听了就说，天哪，我从来没这么想过。我说，是的，没关系，兄弟，大多数人都不会想到这一点，因为我们通常不把赚钱视为一种技能。

the example i said to him was like you know i went to med school in case you didn't know and in order to get into med school you have to jump through a bunch of hoops you have to have done chemistry and biology and maths and like at GCSE or A-level and past your exams with flying colors and blah blah blah you have an interview work experience the only people they let into med school are people who already have that groundwork that foundation because they know if you just rocked up to med school without any of that they'd have to spend freaking years teaching you the absolute basics before you can even get started with the medicine thing so if you were trying to train to be a doctor you wouldn't dream of never reading a book about it or never watching videos about it or never attending a class about it you would just think like obviously in order to learn the skill of being a doctor i have to go to med school and i need all this groundwork and then i have to put in a lot of work to get the knowledge

我跟他说的例子是这样的：你知道，我上了医学院。为了进入医学院，你必须要通过很多考验。你需要学过化学、生物和数学，像在GCSE或A-level阶段，还要以优异的成绩通过考试等等。还有面试和工作经验。医学院只招收那些已经具备这些基础知识和经验的人，因为他们知道，如果你什么都不懂就直接进入医学院，他们得花好几年时间教你基础知识，连开始学医都做不到。所以，如果你想成为一名医生，你不会想都不想就不看相关的书籍、不看相关的视频、不去上相关的课程。你肯定会觉得，要学会成为一名医生，必须上医学院，而且需要具备这些基础，然后付出大量努力，获得相关知识。

and then once i've got the knowledge i can then apply it by trying to practice on patience it's kind of the same thing with entrepreneurship entrepreneurship and making money is a skill if you want to earn 200 k a year it's a skill i for the record have the skill of being able to earn 200 k a year i can almost guarantee that as long as i retained my mental faculties if i were to lose everything overnight i would be able to make 200 k a year within within a year because i've got the skills because the skills of making money are a very specific type of thing the skills of entrepreneurship but most people don't think like that they don't realize this thing is a skill and it is a thing that you have to learn you wouldn't dream of trying to be a surgeon without learning stuff and then applying it similarly this thing of i want to be financially free i want to start a business i want to make millions but i've never once read a book or listen to a podcast or watch a video about it it's a bit sus um

然后一旦我掌握了知识，就可以通过尝试练习耐心来应用这些知识。这和创业有点类似，创业和赚钱是一种技能。如果你想每年赚20万美元，那就是一种技能。顺便说一下，我具备每年赚20万美元的技能。我几乎可以保证，只要我保持精神状态正常，即使我一夜之间失去了一切，我也能在一年内赚到20万美元，因为我有这些技能。赚钱的技能是一种非常特殊的能力，但大多数人没有这种思维方式，他们没有意识到这实际上是一种需要学习的技能。就像你不会在没有学习和应用知识的情况下就梦想成为一名外科医生一样，类似地，如果你想实现财务自由，想创业，想赚到百万，却从来没有读过一本书、听过一个播客或者看过一个相关的视频，这就有点可疑了。

and so i said this to john and i was like yeah what do you think of that and he was like yeah um that's a good point so where do you recommend i start and i was like oh glad you asked where should i start and i gave john a reading list and i was like hey i can amen i can i can give you a reading list you know if you just read these four books and listen to these few podcasts i guarantee you'll just massively get a firmware update in your mind like you know how your iPhone updates itself every now and then or whatever it's like it's like that it will give you a firmware update which will then allow you to at least see the map because right now you have a goal and you have your current starting point but you have no idea what the roots are to getting there and reading these books or and all listening to these podcasts will fill it fill in the blanks it will give you more of a sense of what's the map and then once you know what the map is at that point you can decide okay is this the thing that i seriously want to pursue or is this the thing that i don't want to pursue which is fair enough but right now we just had no idea what the map even was

所以我跟约翰说了这件事，问他怎么看，他说是啊，这是个好观点，然后问我建议他从哪里开始。我很高兴他问这个问题，就给了他一份读书清单。我说，我可以给你一份读书清单，如果你读完这四本书，再听几个播客，你的思维会像手机更新固件一样得到大幅提升。就像你的iPhone时不时地更新一样，这些资源会给你一个精神上的“固件更新”，这样你至少可以看到整体的路线。因为现在你有目标，也知道当前的起点，但完全不知道如何达到目标。阅读这些书籍和听这些播客会填补空白，给你一张完整的路线图。然后你可以决定是否真的要追求这个目标，还是不追求，这样就已经足够好了。但目前，我们甚至不知道这张路线图是什么。

and then other people around me on the table because this was like a birthday party everyone else was like paid attention to be like oh you know can i have that reading list as well because everyone was sort of listening in and send me into this conversation to see like huh this guy wants to get rich i can't get rich like what's going on here and so these are the four books they're linked down down below in the video description and i actually have videos about two of them in case you want to watch the videos but you should read the books as well do not be one of those people that's like oh i don't need to read a book i don't believe in reading books i'm just going to watch the video no you're trying to be financially free for god's sake like you're trying to enter the top one percent if not more like you have to read the books it's just really freaking dumb if you don't read the books anyway um those four books are number one the million F Fastlane by mjdemarko video number number two million dollar weekend by noa kegum number three one hundred million dollar offers by alex warmosi and number four dot com secrets by russell bronson that is my personal recommended reading list for people who want to get started with entrepreneurship i think those books are all amazing i recommended these four books well three of them because million dollar weekend only came out recently to a friend of mine nine months ago this friend wanted to quit his job in management consulting he's working in london and he wanted to make money on the internet and so he and i had a coffee i was like wait how much money do you want to be making he was like ten k a month i was like great have you read any books about business he was like no what should i read i was like read these three books million F Fastlane uh hundred million dollar offers and dot com secrets this was before million dollar weekend came out that is now added to my list of recommendations and he read those books and he took action and after he read even just the first one after he read the million F Fastlane he said to me i think this would realize but yeah he basically said to me i can never have a job ever again now that i read this because i now realize what i was missing

然后，因为这是一个生日聚会，桌子周围的其他人都开始关注我们的对话，他们听到了我说的内容，也纷纷表示想要获取那份读书清单。每个人都在听，他们内心想着：“嗯，这个人想要致富，我也想知道他在读什么书，发生了什么。”所以，这里有四本书的清单，链接都在视频描述里。我实际上还制作了其中两本书的相关视频，如果你想看的话，可以去看看，但你也应该亲自阅读这些书。不要成为那种说“我不需要读书，我不相信读书，我只会看视频”的人。拜托，你是想达到财务自由，甚至进入顶尖的1%甚至更高的水平，你必须阅读这些书。如果你不读这些书，真的就是非常愚蠢的。 无论如何，这四本书分别是： 1. 《百万富翁快车道》 作者：MJ DeMarco （链接附在视频描述里） 2. 《百万美元周末》 作者：Noa Kegum （链接附在视频描述里） 3. 《一亿美金提案》 作者：Alex Hormozi （链接附在视频描述里） 4. 《点子网赚秘诀》 作者：Russell Brunson （链接附在视频描述里） 这是我个人推荐的创业入门书目，我认为这些书都非常棒。我在九个月前推荐了这三本书（《百万美元周末》是最近才出的，所以之前推荐的是前三本）给我的一个朋友。他当时想辞掉在伦敦的管理咨询工作，通过互联网赚钱。于是我和他喝了咖啡，我问他：“你想每月赚多少钱？”他说：“每月一万镑。”我说：“好的，那你读过任何关于商业的书吗？”他说没有，问我应该读什么书。我建议他读这三本书：《百万富翁快车道》、《一亿美金提案》和《点子网赚秘诀》。在《百万美元周末》出来之前，这三本都是我的推荐书单。他读了这些书并采取了行动，即使只读了第一本《百万富翁快车道》后，他对我说：“我再也不能回去当职员了，因为我现在明白了自己之前错过了什么。”

if there is just one book on that list that i would recommend for everyone it's the million F Fastlane it's long you can listen to it on audible if you want it just gives you a real sense of what's the map of how to get rich that'll become financially free but now this friend who read those books and took action on them nine months later is making thirty five thousand dollars a month from a software business thirty five thousand dollars a month within nine months from a software business these results are atypical this friend is very smart his friend takes action he read he did the things that i thought him to do because he was like okay all he knows is shit i'm just going to do the things that all he tells me to do and he just executed now let me 35k month i'm freaking insane he's able to quit his job completely he's making 35 000 a month in within nine months because he took action just saying so we've got these four books there are also three podcasts that i would recommend all of them are actually incidentally uh interviews that i've done because i've interviewed entrepreneurs and business coaches and stuff and i ask the sort of questions that people always ask me about how to make money and those are my two interviews with Dan Priestley and my one interview with Robin Waite and i would add to that list if you're looking for more podcasts my interview with Nicholas Cole and my interview with Cody Sanchez i will link all of those on the deep dive youtube channel down below

如果我只推荐书单上的一本书，那就是《百万快车道》。虽然这本书很长，但如果你愿意，可以在Audible上听，通过它你会真正了解致富的路径，达到财务自由。这位朋友读了这些书，并付诸行动，九个月后他通过软件业务每月赚取三万五千美元。九个月内每月赚三万五千美元，这个结果确实是不同寻常的。这位朋友非常聪明，他采取了行动，他按照我教他的去做，因为他觉得，好吧，老是说得有道理，我会按照他说的去做，然后他就执行了，现在每月赚三万五千美元，真是疯了。他能够完全辞掉工作，因为他在九个月内每月赚三万五千美元，只因为他采取了行动。就这样，所以我们有这四本书。另外我还推荐三个播客，都是我自己做的采访，因为我采访了企业家和商业教练，问了很多人总是会问的关于如何赚钱的问题。这三个播客是我和Dan Priestley的两次采访，和Robin Waite的一次采访。如果你还在找更多的播客，可以看看我和Nicholas Cole的采访，以及我和Cody Sanchez的采访。我会在下方的Deep Dive YouTube频道链接中列出所有这些内容。

it's very easy if you have not yet read those four books and listen to these three to five podcast episodes and you were trying to make money on the internet and you don't know where to start and you're trying to be financially free you're just like like just do that it's such an easy first step i'm not asking you to take action million dollar we can actually know kegan his first step is to take action i'm not asking you to take action i'm just saying just read the stuff just consume the information it will give you a map think of it like studying for a test in school if you vibe with my channel you're probably pretty you know somewhat studious and just like genuinely think of this as like you know all i eat this guy who i kind of follow the youtube channel of who's who's gotten rich from doing this stuff has given me like recommended reading and recommended watching and i'm just going to read and watch and take notes if you just did that i guarantee you're gonna have a massive massive massive firmware update in your brain that will hugely help you on the journey to financial freedom if you refuse to do those then you're not going to make it correct that's fine so those are that's the recommended reading and recommended listening.

如果你还没有读过那四本书，并且听那些三到五期播客，并且你想在互联网上赚钱但不知道从哪里开始，并且正在努力实现财务自由，这是非常简单的一步。我不是要你立马采取行动赚取百万美元，我们其实认识Kegan，他的第一步就是采取行动。但我不要求你现在就行动，而是建议你先读那些内容，先获取信息，这会给你一个思路。把它想象成在学校为考试而学习。如果你喜欢我的频道，你大概是一个比较勤奋的人。就把这当作是那个你在YouTube上关注的因为做这些事情而致富的人给你推荐的阅读和观看清单。只需阅读和观看并做笔记。我保证，如果你这样做了，你的大脑会有一次重大更新，这将极大地帮助你走向财务自由。如果你拒绝去做这些，那你就不会成功，这也没关系。这些就是我推荐的阅读和收听内容。

it's just easy groundwork easy groundwork that you can do to fill in the map again the law of equal and opposite advice if you are the sort of person who has already read loads and loads of stuff about starting a business including those things and you have not taken action this advice does not apply to you you need to just freaking take action so read million dollar weekend and take action based on what no kegan tells you in that book but if you're like john and you just don't have the right information in your head you need to read these books and listen to these podcasts to then get the right information in your head to become to at least know what the map is to become financially free

这只是一些简单的基础工作，帮助你重新填补地图。如果你是那种已经读了很多关于创业的书籍，但还没有采取行动的人，那么这条建议不适合你。你需要的是采取行动。所以去读《百万美元周末》并按照Keegan在书中告诉你的去做。但是，如果你像John一样，脑子里没有正确的信息，你就需要读这些书和听这些播客，以获取正确的信息，至少知道如何绘制这张地图，以实现财务自由。

And then John said man i'm gonna read these books oh but i don't have time to read how do i how do i have the time to read i've got a job and i've got kids i was like okay in fairness john i don't have kids so like but you know so take whatever i say with pinch of salt but john come on if you've got all these are audible could you find half an hour in your day to listen to audiobooks and he was like oh yeah i was like why don't you do that and he was like oh i just i don't know i'm just i've never really listened to an audiobook i was like what do you do on your commute to school when you kind of walk slash take the train to school every morning to teach oh and he was like oh um i just listen to music i was like good cool how long is your commute he was like oh yeah half an hour each way great so we have an hour a day of commuting time which instead of listening to music you could listen to the audiobooks or the podcasts would that work and he was like yeah it's like great fantastic um it's not that hard everyone has time in that in their life to be able to listen to audiobooks i agree if you have if super busy life etc etc you might not be able to find the time to read even then i think everyone can find half an hour before bed or wake up half an hour earlier to read in the morning because books are game changing but you can always find time to listen to audiobooks while doing the dishes while doing the laundry while going about your day one at the gym while commuting to work in your lunch break there's always time to listen to audiobooks if this is the sort of thing you care about there's always time and this is literally the easy stuff what i'm saying is asking you to do is to consume some information it's worth recognizing that the vast vast vast majority of people in the world are not financially free

然后约翰说，哥们，我要读这些书。哦，但是我没时间读书。我怎么能有时间读呢？我有工作，还有孩子。我就说，好吧，公平起见，约翰，我没孩子，所以你知道，你听我说的话时加点保留。但，约翰，拜托，如果你能在有声书平台上找到这些书，那你能不能每天抽半个小时听听有声书呢？他说，哦，行啊。我说，那你为什么不这么做呢？他说，我不知道，我从来没听过有声书。我就问他，你每天走路或者坐火车去学校教书的时候都干嘛呢？他说，哦，我就听音乐。我就说，挺好的，你通勤时间多长？他说，大约每趟半个小时。我说，太好了，你每天有一小时的通勤时间，听有声书或播客代替听音乐行吗？他说，可以。我说，太棒了。其实并不难，每个人都有时间听有声书。我同意，如果你生活超忙等，可能找不到时间看书。但我认为每个人都能在睡前挤出半小时或者早起半小时来读书，因为书籍能改变人生。而且，你总能在洗碗、洗衣、日常事务、健身、通勤或午休时听有声书。只要你在乎这件事，总会有时间听有声书。这真的很简单，我让你做的只是获取一些信息。值得注意的是，世界上绝大多数人并不财务自由。

I gave a talk at the London School of Economics the other day and also another one at the how to academy both talks had about 300 people in them and i asked a question at the start who here would consider themselves financially free and like one person in the audience put his hand up and that guy was a guy called matt who i knew who was sort of my guest at the event and he's built and sold businesses for tens of millions then i asked the audience like how many people aspire to be financially free and every single hand went up of 300 people 299 were not financially the vast vast majority of people in the world are not financially free if you would like to be financially free your goal is something extraordinary it's something atypical it's like the vast majority of people in the world who play football are not professional football players to do it for a living if you're trying to be financially free you're in that in that category you're where you're trying to go for something that's actually that very few people have and if you weren't even consumed the frickin information because you can't find an hour in your day to listen to the audiobooks like you're not gonna make it it's just not gonna happen and that's okay but if it's not your goal but if it is your goal and it's not gonna happen then like come on um you know our business does about half a million well yeah about half a million dollars a month ish we're trying to get to a million a month we're trying to get to 10 million a year basically and so every day i consume literally hours of audio in terms of videos and podcasts and audiobooks usually at double speed from people who are making more money than i people who are further ahead in the entrepreneurship game the sort of youtube channels i watch sam ovens ravi abouvala alex homosie later homosie russel bronson dan martell listening to a book called blue ocean strategy at the moment which is like a strategy business book uh reading a book at the moment called ready fire aim which is a business book

前几天我在伦敦经济学院做了一次演讲，还在一个名为"How To Academy"的地方做了另一场演讲。每场大约有300人参加。我一开始问了一个问题：“在座的谁认为自己已经实现了财务自由？”结果只有一个人举手，那个人叫马特，是我的朋友，他曾经创建并卖掉了价值数千万的企业。然后我又问听众：“有多少人希望实现财务自由？”结果全场所有人都举起了手。也就是说，300人中有299人还没有实现财务自由。世界上绝大多数人都没有财务自由。如果你希望实现财务自由，你的目标是非凡且不寻常的，就像大多数踢足球的人并不是职业足球运动员一样。如果你想实现财务自由，那么你追求的是很少有人能达到的目标。如果你每天连一个小时的时间都找不出来听听有声书或者获取知识，那么你是不会成功的，这很正常。如果这不是你的目标，那也没关系；可如果这是你的目标，却不去努力实现，那就说不过去了。 我们的业务每月收入约50万美元，目标是在一年内将其提高到100万美元。因此，我每天都会花几个小时来听视频、播客和有声书，通常是以两倍速的方式，从那些挣得比我多、更成功的企业家那里获取信息。我常看的YouTube频道有Sam Ovens、Ravi Abouvala、Alex Hormozi、Russell Brunson和Dan Martell。目前我正在听一本叫《蓝海战略》的商业策略书，同时还在读另外一本名为《Ready, Fire, Aim》的商业书籍。

first paragraph: When people get into my car and like audible auto plays or a podcast auto plays or a video auto plays and it's like a double speed and it's like a business video people are amazed like whoa hey how do you retain all that information or like how do you even understand what they're saying and like how do you retain it and like why are you listening to this stuff I'm like I mean I can see why you've questioned why I'm listening for the stuff but like I have a goal of getting our business to 10 million a year and I think I know what the plan is to get there and so I am executing on that plan but at the same time I think it's always useful to consume information from people around from people who have gotten there and seeing what they say and you know I started off listening to things at one time speed then I moved it to 1.1 then 1.2 then 1.3 and over time you can actually train your own listening speed so now me having an hour of time to listen to audiobooks actually just helps me consume two hours of audiobooks instead which is just useful if I'm trying to explore a tree explore a particular area and I'm just trying to fill in the map there's reading for exploration and reading for exploitation this is more like reading for exploration if I'm reading for exploitation if I'm like if I found the one book like hundred million dollars offers and I'm taking action on it then I will slow down and take notes and do the follow the thing and do it properly but what I'm asking for John and for you is to just read for exploration it doesn't matter if you do it first it doesn't matter if you do it while doing other things you're just trying to roughly fill in the map that's the whole idea it's like if you're playing tennis at a particular level if you want to get to the next level you need to either hire a coach who will take you to the next level or play with people who are better than you because yeah that's how you get to the next level similarly with business if you're currently making zero money you need to read content from people who are helping you get to 10k month once you're making 10k month you then switch to the hundred k-month content once you've done that you switch to a million a month content you know all that kind of thing

当人们进入我的车并且音频自动播放、播客自动播放或视频自动播放时，它们通常是以双倍速度播放的商业视频。人们会惊讶地问："哇，你怎么能吸收那么多信息？你怎么能理解他们说的话并记住这些内容？为什么你要听这些东西？" 我会解释说，我知道你会好奇我为什么听这些东西，但我的目标是把我们的业务做到每年 1000 万美元，我认为我有一个实现这一目标的计划，所以我正在执行这个计划。同时，我认为从已经达到这一目标的人那里获取信息是有用的。起初，我以一种正常速度听，然后逐渐提高到1.1倍、1.2倍、1.3倍。随着时间的推移，你可以训练自己的听力速度。现在，一个小时的有声书听下来，我实际上可以消化相当于两个小时的内容。对于我来说，如果我在探索一个特定领域，填补知识地图的空白，这种方法非常有用。阅读可以分为探索型阅读和深度挖掘型阅读。这更加偏向于探索型阅读。如果我找到了一本特别有用的书，比如《百万美元提案》，并且正在实操其中的内容，那我会放慢速度，认真做笔记，按步骤执行。但我要求的是，John 和你们都是以探索的心态去阅读。不必拘泥于一开始是否能够一字不漏地理解，只是大致填补知识地图的空白。如果你打网球想提高水平，要么请一个教练，要么和水平更高的人对打。同样地，在商业领域，如果你现在不赚钱，就需要阅读那些帮助你每月赚1万的内容。一旦达到了每月1万，就转向研究每月10万的内容，然后再研究每月100万的内容，如此类推。

Second paragraph: At a certain point you know there's stop being books and stuff written about the things so you start having to go to masterminds and events and talk to people and get coaches and stuff it's like everything in life there are levels to every game that we're trying to play the game of becoming financially free via making money through a business is a game that has levels and if you're currently level zero read the stuff that I'm recommending to get you to level one that's what I would say to John that's what I would say to you if you're still with me in this in this video there are a few other things that I would say to someone who's in this in this list that I would say to John I didn't say the steps John but I would if John happens to be watching this video um another major thing is sort your life out like if you want to be an entrepreneur think of yourself as an athlete an athlete it's not just about what they do on the field it's also a lot about what they do off the field athletes don't just show up and then be like oh you know I can just destroy my body in the rest of the time to be successful as an entrepreneur you also want to have the rest of your life together you don't want to sacrifice your life for the sake of your business so you want to take care of your health you want to take care of your relationships you want to make sure you've got some hobbies you've got some hobbies you've got some time for relaxation

在某个时候，你会发现关于某些事物的书籍和资料已经不再能满足你的需求了，因此你需要开始参加精英会议和活动，与人交流，找教练等等。这就像人生中的一切事物一样，每个游戏都有不同的阶段。通过经营业务来实现财务自由也是一种有级别的游戏。如果你现在还是零级，那就先读我推荐的那些材料，把你提升到一级。这就是我会对约翰说的话，也是我会对你说的话，如果你还在看这个视频的话。我还会对约翰说一些其他的步骤，虽然我没在这里提到，但如果约翰碰巧在看这个视频，就当他也听到了。 另外一个重要的事情就是整理好你的生活。如果你想成为一名企业家，要把自己当成一名运动员。运动员不仅仅是在场上努力，场下的生活也是非常重要的。他们不会只是上场表现，平时却在糟蹋自己的身体。作为企业家，你也需要把生活的方方面面都照顾好，不能为了事业而牺牲生活。所以你需要注意健康，维护好人际关系，确保自己有一些爱好和放松的时间。

The health thing often comes first my friend Sahel Bloom has a phrase which is that there is no such thing as a loser who wakes up at 5 a.m and works out if you're currently not taking care of your health make it a priority it's not that hard to wake up an extra half an hour early and go for a run or to wake up an extra hour early and do a workout the energy that that gives to your life is energy that you can then apply to your day job and to your business and to your friends and family and just generally it's very very good for you if you have energy rather than if you're like a bit of a slob the other thing I would say is stop wasting your time watching TV and stop wasting your time scrolling on social media especially if you have a day job and you're trying to be an entrepreneur yeah you're like an athlete would you want to waste that time watching TV or do you want to waste that time scrolling social media when you could be investing that time into reading books about business or working on your business this is there's going to be people in the comments being like fuck this guy toxic productivity hustle culture yeah fine toxic productivity hustle culture if your goal is to have a healthy balanced life where you get time to watch TV and scroll social media in the evenings amazing that's fantastic but if your goal is to be financially free and the plan that you are following requires you to watch TV for a couple of hours at night and scroll social media for two hours a day you're not going to make it and so like we either change the goal or change the plan

健康往往是最重要的。我的朋友Sahel Bloom有一句话：没有哪个每天早上五点起床锻炼的人会是输家。如果你现在没有照顾好自己的健康，那就优先考虑它。提早半小时起床去跑步或提早一小时起床去锻炼，并不难。这种锻炼带来的能量可以用于你的日常工作、事业、朋友和家人，整体来说对你非常有好处。拥有能量比懒散度日要好太多了。 另一件我要说的事是，停止浪费时间看电视和刷社交媒体，特别是如果你有日常工作并且正试图成为一名企业家。你就像一名运动员，你是愿意把时间浪费在看电视和刷社交媒体上，还是愿意把时间用于阅读商业书籍或发展自己的事业？评论区可能会有人说我提倡的是有毒的生产力文化或拼命工作的文化。好吧，如果你的目标是拥有一个健康平衡的生活，每晚可以看电视和刷社交媒体，那很棒，非常好。但是如果你的目标是实现财务自由，而你的计划却要求你每天晚上看几个小时的电视和刷两个小时的社交媒体，那你不可能成功。所以，我们要么改变目标，要么改变计划。

If you're one of these people who cry toxic productivity are the thought that i'm telling people to stop wasting the time watching TV and like spreading social media your goal is probably not financial freedom and that's okay i'm not trying to tell you what goal you should have what i'm saying is that if you do in fact have the goal of becoming financially free and wanting to make a lot of money in the case of john wanting to make a million over the next eight years that's actually quite a big goal and extraordinary goals require inputs watching tv for a few hours and scrolling social media for a few hours every day is not one of those things especially if you say that you don't have time to read or listen to podcasts you know go for a walk instead get the steps in and do and while listening to an audiobook that will help you level up your business like that is the thing that i would say if someone genuinely wants to be financially free that would be my honest advice how much time are you actually wasting in your life that are doing things that are not taking you to any of your goals if your goal happens to be to watch all of every disfilm disney has ever made a three times over great amazing you've got a goal and you're sticking to the plan but if the goal is not that then don't waste your time watching tv no that would be my my humble little two cents on that front i would also say use your day job to your advantage there was no law of physics that says you're not allowed to work on your side hustle while you have a day job don't tell anyone in my team that i hope they're not watching this video but back when i was a doctor there were always times quiet moments in the day in those quiet moments other people would be scrolling social media and watching youtube videos in those quiet moments i would be on notion planning out my next video or i would have my little notebook with me sort of sketching out what like the architecture of our database was going to look like or like i would have my iPad with me and i would be thinking okay cool how do i want to design my thumbnail for my next video that sort of thing

如果你是那种有人一提到停止浪费时间看电视和刷社交媒体，应声而泣呼唤有害生产力的人，你的目标可能不是财务自由，这没关系，我并不是在告诉你应该有什么样的目标。我的意思是，如果你的目标真的是真正的财务自由，并且想赚很多钱，比如说像约翰那样在未来八年赚到一百万，这确实是一个相当大的目标，而非凡的目标需要相应的投入。每天花几个小时看电视和刷社交媒体并不是实现这些目标的方法，尤其是当你说你没有时间阅读或听播客时。你知道，可以去散步，同时听一本有助于提升你商业水平的有声书，这样的做法才是我所建议的。如果有人真的想要财务自由，这是我真诚的建议。你在生活中究竟浪费了多少时间在那些根本不会助你实现任何目标的事情上？如果你的目标恰好是把迪士尼拍过的每一部电影都看三遍，那很好，太棒了，你有一个目标并且坚持计划。但如果你的目标不是那样的，那么不要浪费时间看电视。这就是我对这个问题的谦虚小建议。 我还想说，要利用好你白天的工作。没有物理定律规定你在工作时不能搞副业。别告诉我团队中的任何人，我希望他们没有在看这个视频。但当我还是一名医生的时候，总会有一些工作中的安静时刻。在那些安静时刻，别人可能在刷社交媒体和看 YouTube 视频，而我则会用 Notion 计划我的下一个视频，或者我会带着我的小笔记本，勾画我们的数据库架构会是什么样子，或者我会带着我的 iPad，思考如何设计下一个视频的缩略图之类的事情。

Back when I was in medical school and built my first business again in between lectures rather than just like screwing around and in the evenings sometimes rather than going clubbing I would be coding away and building the products and stuff while also trying to maintain a social life and trying to be broadly healthy. I didn't really manage on the health front but I managed to maintain the social life because for me I realized I'm not really a party kind of guy so for me it's more fun setting in the library with my friends while I'm coding away and we're all working then it is to go to a nightclub. So it's like you can always use the moments in the day in your day job to be able to make progress on the side hustle you know in your lunch breaks instead of scrolling instagram you can read a book on kindle on the kindle app on your phone you know all that kind of stuff. There are always ways to use your day job to your advantage, everyone has days off everyone has annual leave you can use your annual leave to your advantage as well like again everyone was like oh yeah how do you do this shit with a full-time job it's like a full-time job is not in fact a full-time job a full-time job has lots of periods of downtime you can use those periods of downtime and use those to your advantage. Surround yourself with other people doing similar things this whole thing that you are the average of the five people you spend the most time with is hundred percent true. It's absolutely true so john if you're watching this or wherever you are you are the five people you spend the most time with and do they average you up or do they or do they average you down as it relates to your goals. I'm not saying you must cut out all your friends out of your life I'm saying it's worth finding ways to surround yourself with people who are trying to do the same thing.

回想起我在医学院读书的时候，那时我在课间和晚上空闲时间创办了我的第一个企业，而不是浪费时间出去玩。甚至有时候我宁愿编写代码、开发产品，也不去夜店狂欢，同时努力维持社交生活并保持健康。虽然后者我并没有很成功，但我还是保持了社交生活，因为我意识到自己并不是喜欢派对的人。对我来说，与朋友们一起在图书馆编写代码和学习，比去夜店更有趣。 因此，你总是可以利用工作中的空闲时间来推进副业。比如午休时，不刷Instagram，而是用手机上的Kindle应用阅读书籍。这些都是我们可以采取的方式。事实上，全职工作并非真的占据你所有时间，它有许多空闲时段，你可以利用这些时间为自己创造优势。 此外，要与志同道合者为伍，这个"你是与你相处时间最多的五个人的平均水平"的说法是完全正确的。约翰，如果你在看这个视频，或者无论你在哪里，你就是你最经常相处的五个人的平均水平。他们是否在你的目标达成上给你加分？我不是说你必须把所有朋友都从你的生活中剔除，而是建议你找机会与那些和你有相同目标的人为伍。

One of the interesting things that I've noticed over the years is that anyone who spends a lot of time with me ends up getting rich it just sort of happens uh like anyone who's ever lived with me has ended up starting their own thing on the side for some of them the thing has grown and then they've decided that actually I don't want to don't want to take this all the way but for some of them the thing has grown and they've decided take it all the way and now they're another rich or financially free for a lot of friends of mine who talk to me about this stuff they are starting businesses and growing those businesses just being around me and people like me

多年来，我注意到一件有趣的事：和我相处时间长的人最终都会变得富有。这只是自然而然地发生了。比如，和我同住过的人最终都会开始做自己的副业。对于一些人来说，他们的副业发展起来后，决定不想全身心投入，但是对于另一些人来说，他们的副业发展起来后，他们决定全力以赴，现在已经变得富有或财务自由了。很多和我聊起这些话题的朋友都开始了自己的生意并在不断发展这些生意，只是因为他们和我以及我这样的人在一起。

you know not grandeose way helps nod you in the direction you know the stuff you want to do you know. I'm mates with chris williamson is an absolutely jacked podcaster he lives in austin if I lived in austin and hung out with chris every day I would be jacked because I would just take the gym more seriously if I hung out with people who were really into yoga I'd be more flexible if I hung out with people who were really into jiu-jitsu I probably have solid jiu-jitsu I hang around with people who want to make a lot of money and my team uh and so it just sort of happens so surround yourself with people who are doing the same thing how do you find those people then if you can't figure that out you're not going to make it it's not that hard you've got the internet like you can find groups of people that meet up you can host dinners host entrepreneur dinners for people who are on the same level who are also trying to get to 10 k a month whatever the thing might be.

你知道，不用宏大的方式来帮助你朝着你想做的方向前进。我的朋友Chris Williamson是一个非常强壮的播客主持人，他住在奥斯汀。如果我住在奥斯汀，每天跟Chris一起活动，我也会变得很健壮，因为我会更认真地对待健身。如果我和非常喜欢瑜伽的人在一起，我会变得更柔韧。如果我和特别喜欢柔术的人在一起，我的柔术可能会很不错。而我现在和那些想赚很多钱的人在一起，所以这就自然而然地发生了。所以，和那些在做同样事情的人待在一起。那你怎么找到这些人呢？如果你都搞不清楚这个，你可能就不会成功。其实这并不难，你有互联网，你可以找到一些聚会的小组，或者你也可以组织聚会，邀请那些也在努力实现月入1万美金目标的企业家们一起分享交流。

But it's not just about physical people it's also about the content diet that you consume if 100 percent of the content you were to consume like for at least an hour a day was all about entrepreneurship and how to make money you would end up learning the ropes of entrepreneurship and how to make money pretty much by osmosis obviously there's no substitute for real-life attractions with real people but like the content diet also plays a big role in this. The final thing I would say is that if you're serious about this financial freedom thing you're embarking on a very long journey it takes a while to get there and when you get there you'll realize that actually the journey was what mattered in the first place.

但这不仅仅关乎周围的实际人群，还关乎你所接触的内容饮食。如果你每天至少有一个小时的时间，全都是关于创业和赚钱的内容，那么你最终会通过潜移默化地了解创业和赚钱的门道。当然，现实生活中与真实人物的互动是无法替代的，但内容饮食在其中也发挥着重要作用。我最后想说的是，如果你真的对实现财务自由这件事很认真，那么你踏上的是一段非常漫长的旅程，需要一段时间才能到达终点。当你到达终点时，你会意识到实际上旅程本身才是最重要的。

So what I would say is along the journey try and have fun make the process feel good don't neglect your health and your relationships because those are more important things than financial freedom but the journey to financial freedom it's absolutely exhilarating it's like playing a video game you're playing horizon forbidden west it's like a video game I don't like the goal is not to complete the game the goal is to have fun along the way just like you know Alan what says the goal of a musical symphony is not the climax the goal is to enjoy the symphony to enjoy the time the goal of a dance is not the finale the goal of the dances to enjoy the dance similarly the goal of financial freedom

所以我想说的是，在追求财务自由的过程中，尽量保持乐趣，让过程变得愉快，不要忽视你的健康和人际关系，因为这些比财务自由更重要。但追求财务自由的旅程本身是非常令人振奋的，就像玩一个视频游戏，比如《地平线：西部禁域》，这个过程就像玩游戏一样。我认为，目标不是完成游戏，而是在过程中享受乐趣。就像艾伦·瓦茨说的，交响乐的目标不是高潮，而是享受整个交响乐的过程。跳舞的目标也不是最后的结束，而是享受跳舞的过程。同样，财务自由的目标也是如此。

if you've gotten to the end of this video is not in fact financial freedom it's choosing a goal that you feel is worthwhile and working towards it while enjoying the journey so i would say if you are watching this then whatever stage of life you're at you actually have the ability to become financially free if you want it if you don't want it that's a different question but if you want it the information is there and you can take action on the information you can make it happen i would just say along the way recognize that you want to enjoy the journey it's like playing a video game where the video where the points of the video game or is real money that you can cash in for like cool holidays and like a nice apartment and like experiences and stuff it's just really really cool it's an absolutely exhilarating journey and i love being on that journey i'm continuing on that journey why do i have the goal of getting our business from five million to ten million because why not it's the next level of the video game why do i play horizon

如果你看到了这个视频的结尾，真正重要的并不是财务自由，而是选择一个你觉得有意义的目标，并在享受过程的同时朝着这个目标努力。所以我要说的是，如果你正在看这段视频，那么无论你处于人生的哪个阶段，你实际上都有能力实现财务自由，如果你愿意去追求它的话。如果你不想追求，那是另一个问题，但如果你想追求，它的信息就在那儿， 你可以据此采取行动，实现它。我只是想说，在此过程中，记得享受旅程。这就像玩电子游戏一样，游戏积分可以兑换成酷炫的假期、漂亮的公寓和各种各样的体验。这真是太棒了，是一次令人兴奋的旅程，我喜欢在这个旅程中，我也会继续走在这条路上。为什么我设定把我们的生意从五百万做到一千万的目标？因为为什么不呢？这是游戏的下一个关卡。

for bit of the west on very hard difficulty rather than on story mode or on medium because it's bit more of a challenge and it's been more fun i don't play on ultra hard because that to me is too much but right now for me very hard difficulty is like you know it's good it's a good sweet spot but once i get really good very hard now i'm going to stop playing games in ultra hard

我选择在西部游戏中玩非常困难的模式，而不是故事模式或中等难度，因为这更具挑战性，也更有趣。我不玩超难模式，因为那对我来说太难了，但目前非常困难的难度对我来说正合适。不过，一旦我变得特别厉害，我可能就会开始尝试玩超难模式。

it's like it's the same stuff at the end of the day i know entrepreneurs who are making hundreds of millions a year and the thing that they're doing every day is pretty much the same as what i'm doing every day are you sitting on a laptop most of the time thinking about vision and having meetings with their team the work always stays the same it's just that the levels the level of the video game and the level of difficulty changes which is kind of fun it's part of video game it's an exhilarating journey that you can be part of if you have it as a goal

归根结底，这些事情都是差不多的。我认识一些企业家，他们每年赚取数亿美元，而他们每天做的事情几乎和我每天做的完全一样。你大部分时间是不是坐在笔记本电脑前，思考愿景，和团队开会呢？工作的性质始终如一，只是所处的层级和遇到的难度有所不同，这就像玩电子游戏一样，难度和级别会逐步提升，这也蛮有趣的。如果你把它当作目标，这会是一段让人振奋的旅程。

then just make sure that the plan you're following in the system you're using to stick to that plan is a sensible that is the advice that i would give someone who wants to be financially free if you're interested in learning more there'll be stuff in proactively lab linked down below and i've also linked all of the stuff the books the podcast the resources the videos i've made on the topic this playlist over here is in order the videos and podcasts that i recommend on your journey to financial freedom

然后，只要确保你所遵循的计划和你用来坚持这个计划的系统是合理的就行了。这是我给想要实现财务自由的人所提供的建议。如果你想了解更多内容，可以查看下面的提到的 Proactively Lab，并且我还链接了所有相关的资源，包括书籍、播客、视频等。我制作的这个播放列表中的视频和播客是按照顺序推荐的，希望能帮助你在实现财务自由的道路上走得更远。

so thank you so much for watching have a great day and see you in the next video bye

非常感谢观看，祝你有美好的一天，我们下个视频见，再见!