The Motley Fool Hidden Gems Investing podcast, featuring Travis Hoy, Lou Whiteman, and Tyler Crow, recently discussed Muse, described as the biggest new app introduction since ChatGPT. Muse has been number one in app stores for nearly a week, contributing to Meta's stock "exploding this week" and adding hundreds of billions in value. However, not all big tech companies are welcoming Muse; Amazon, for instance, has blocked it from crawling its website, signaling a shift from past collaborations as companies now "chase the same thing."
Lou Whiteman noted that it's too early to definitively assess Muse's impact but observed that Amazon's resistance indicates Muse is trying to take some of their "secret sauce." Tyler Crow suggested Meta's primary goal with Muse, offered with generous free token limits (100 million before pay tiers), is to "capture more information," particularly shopping data, to supplement its social media empire. He raised concerns about "walled gardens" like Amazon and Google/Alphabet protecting their advertising data, potentially leading to a fragmented user experience where individuals need multiple AI agents, akin to the current "streaming services all over again" dilemma.
The discussion touched on whether Muse could disrupt ad-centric business models like Amazon's (which derives over 100% of its profit from advertising) or Meta's social network ads. Travis Hoy questioned if Muse represents a fundamental disruption or a "slow burn." Lou Whiteman favored the "slow burn" view, citing the history of AI predictions and emphasizing that Muse is "the new big thing because it is better today," but future contenders are likely. Tyler Crow added that the rapid pace of technological advancements and falling costs mean that "game changing moments" are becoming commoditized, making it harder for any single innovation to stand out as pivotal.
While Amazon takes an adversarial stance, companies like Shopify, PayPal, and Expedia have partnered with Muse, viewing it as a low-risk opportunity. Tyler Crow deemed these partnerships beneficial but not "game changing" for the companies' investment theses. Lou Whiteman cautioned against overestimating the significance of these early partnerships, comparing them to refundable deposits, implying "very little downside" for partners, but limited long-term guarantees.
The conversation then explored the potential for disruption to middlemen. Travis Hoy pondered if Expedia (a partner) is vulnerable because smart AI could go directly to hotel/airline websites, whereas Uber (a potential target) might be more protected due to the need for human drivers. Lou Whiteman, however, pushed back, arguing that the promise of AI agents is "destroying the middlemen." He suggested that, long term, Uber drivers could also be incentivized to use new systems to bypass Uber's fees, so "be very careful assuming one middleman makes it and another doesn't."
Regarding "hidden opportunities," Tyler Crow expressed doubts about agentic AI's immediate impact on individual consumer "discretionary spending," noting that people often buy on whim or value in-person experiences. He sees greater potential in the **B2B side** of agentic commerce due to regular purchasing schedules and digitized inventories. He cited **AAR Corp.** as an example—a company building agentic AI into its ERP systems for commercial and military aircraft parts distribution, which can automate inventory planning for airlines. This "niche" B2B application, he argued, will generate "immense value" compared to the "knife fight" in the consumer space. Lou Whiteman agreed, referencing the slow adoption of smart refrigerators for grocery lists as evidence of consumer reluctance to fully automate.
Finally, Travis Hoy questioned if Google, with its Android operating system dominance, could "fast follow" Muse. Lou Whiteman responded that while Google *could* copy and win due to existing connections, "almost anyone can copy this," and "someone other than Alphabet or Meta will simply do it better. Maybe Apple." He concluded that it's impossible to know the ultimate winner in five years, and investors "shouldn't read too much into today and we shouldn't assume anything."