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Millennial Investing - The Investor’s Podcast Network - TIVP096 (Video): Uber (UBER): The Autonomy Referendum: Is Mr. Market Completely Wrong? w/ Shawn O’Malley and Daniel Mahncke

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尽管优步(Uber)在过去三年中将其自由现金流翻了两番,达到每年约100亿美元,但其股价仍低于15个月前的水平。与此同时,Alphabet旗下的自动驾驶汽车(AV)子公司Waymo最近以1260亿美元的估值筹集了资金,其市值实际上与优步相当,尽管Waymo的收入仅为优步的一小部分且尚未盈利。这种反差表明市场相信自动驾驶汽车的未来,但对优步能否从中受益持怀疑态度。 优步作为一个市场平台运营,拥有三大核心业务:出行(网约车服务)、外卖(优步外卖、生鲜、零售)以及规模较小的货运经纪业务。这是一种轻资产模式,不拥有汽车也不直接雇佣司机,而是在70个国家连接供需双方,并从交易中收取“抽成率”(take rate)。去年,它拥有2亿月活跃用户,处理了超过1900亿美元的总预订额(gross bookings),产生了约占总额20%的收入。 优步的一个关键发展是其显著的利润率扩张。从2020年至今,其营业利润率从负43%转为正12%——提高了55个百分点。这得益于以下几个因素: * **广告业务:** 一项新的高利润业务,目前年化运行率已超过20亿美元,每年增长超过50%。 * **外卖业务扩张:** 优步外卖现在包括生鲜、化妆品(例如Ulta Beauty)和其他零售商品,利用送货的即时性需求。 * **保险成本:** 疫情后汽车保险(尤其是在美国)的通胀曾是逆风。最近的续保显示增幅温和,且州级改革正在节省开支,创造了未来的顺风。自动驾驶汽车和无人机(如与Zipline的合作)的整合可以进一步降低这些成本。 * **Uber One 会员计划:** 该订阅计划已发展到5000万会员,提高了用户忠诚度和订单频率,会员贡献了总预订额的一半和外卖预订额的三分之二。 * **战略性收购:** 收购停车应用程序Spot Hero等旨在提升便利性并交叉销售服务,因为多产品用户的支出是单一产品用户的三倍多。 * **美国市场重新加速:** 在将增加的保险成本转嫁给消费者并导致需求放缓之后,优步现在又将节省下来的成本回馈给消费者,从而推动其最大市场恢复增长。 然而,来自Waymo的挑战是巨大的。Waymo的车辆已行驶了超过1亿英里的自动驾驶里程,并在2025年完成了1500万次付费乘车服务。Waymo还在奥斯汀(Austin)和亚特兰大(Atlanta)等城市结束与优步的独家合作,以推出自己的应用程序。这引发了人们的担忧,担心Waymo试图主导自动驾驶汽车市场,并通过激烈的竞争侵蚀优步的利润率,可能会动用Alphabet庞大的财政资源发动一场类似于优步早期的“补贴战”。 优步的反击策略侧重于成为一个由人类司机和自动驾驶汽车组成的多元化混合网络的中立聚合者。 * **混合模式倡导:** 优步游说政府出台支持混合网络的法规,认为“尖峰”需求需要人类司机提供灵活性,这是固定自动驾驶车队面临的挑战(Waymo的等待时间为18分钟,而优步仅需几分钟)。 * **广泛合作:** 优步已将其自动驾驶汽车合作伙伴从14家扩大到20多家公司(Nuro、Lucid、Rivian、NVIDIA,以及百度和文远知行等国际参与者),旨在防止任何单一的自动驾驶汽车制造商垄断市场。合作协议中包括承诺将数万辆自动驾驶汽车投入优步网络。 * **财务投资:** 优步已向多家自动驾驶公司投入数十亿美元(仅Rivian就获得了12.5亿美元),既是为了对冲风险,也是为了促进竞争。 * **优步自动驾驶解决方案(Uber Autonomous Solutions):** 一个新部门,利用优步现有的基础设施,为自动驾驶汽车运营商提供保险、客户支持和车队管理。 * **数据变现:** 优步正在为人工驾驶汽车配备传感器套件,每月收集200万英里的训练数据,并将其出售给自动驾驶汽车合作伙伴。 * **自动驾驶汽车金融化:** 优步设想,未来独立的金融实体(如房地产投资信托基金,REITs)将拥有自动驾驶车队,从而让优步在运营网络的同时保持轻资本。 在一项重大的战略举措中,优步正在以148亿美元收购全球性食品配送公司Delivery Hero。这次收购将使优步的运营版图从34个市场扩展到58个市场,带来5000万新消费者,并让优步在新市场部署包括Uber One在内的交叉销售策略。Delivery Hero还拥有更高的广告变现率(占商品交易总额的3%,而优步目前较低),这将带来巨大的高利润收入协同效应。这笔交易也充当了“自动驾驶对冲”(autonomy hedge),将优步的收入分散到自动驾驶汽车普及速度较慢的市场,从而减轻了来自Waymo和特斯拉(Tesla)的即时威胁。 其他举措包括与Kroger(为优步外卖增加2700家门店)和Expedia(酒店预订)建立合作关系,收购Black Lane(一家高端专车服务公司),以及推出“女性偏好”(woman preferences)等新的安全功能。 尽管有这些强劲的基本面和战略举措,优步的股价表现不佳的情况依然存在。该公司在进行这些增长投资的同时,轻松地管理着一项200亿美元的股票回购计划。主持人总结认为,市场对优步的定价有误,可能是由于过分强调自动驾驶汽车带来的终极风险,而非认可优步在不断扩张的便捷服务市场中适应、成长和聚合需求的能力。他们呼应了本·格雷厄姆(Ben Graham)的观点:“短期内,市场是一台投票机;但长期来看,它是一台称重机”,表达了对市场最终会恰当评估优步价值的信心。

Despite Uber tripling its free cash flow to roughly $10 billion annually over the last three years, its stock trades below its price 15 months ago. Meanwhile, Waymo, Alphabet's autonomous vehicle (AV) subsidiary, recently raised money at a $126 billion valuation, effectively matching Uber's market capitalization despite having a fraction of its revenues and being unprofitable. This dichotomy suggests the market believes in the future of AVs but is skeptical of Uber's role as a beneficiary. Uber operates as a marketplace with three main businesses: Mobility (ride-hailing), Delivery (Uber Eats, groceries, retail), and a smaller freight brokerage business. It's an asset-light model, owning no cars or directly employing drivers, instead connecting supply and demand across 70 countries and taking a "take rate" on transactions. With 200 million monthly users, it processed over $190 billion in gross bookings last year, generating revenue of approximately 20% of that total. A key development for Uber has been its dramatic margin expansion. From 2020 to today, operating profit margins swung from negative 43% to positive 12%—a 55 percentage point improvement. This was driven by several factors: * **Advertising:** A new, high-margin business now exceeding a $2 billion annual run rate, growing over 50% yearly. * **Delivery Expansion:** Uber Eats now includes groceries, cosmetics (e.g., Ulta Beauty), and other retail, leveraging urgency in delivery. * **Insurance Costs:** Post-COVID inflation in vehicle insurance, particularly in the US, had been a headwind. Recent renewals show benign increases, and state-level reforms are providing savings, creating a future tailwind. The integration of AVs and drones (like the Zipline partnership) could further reduce these costs. * **Uber One Membership:** This subscription program has grown to 50 million members, driving increased loyalty and order frequency, with members accounting for half of total gross bookings and two-thirds of delivery bookings. * **Strategic Acquisitions:** Purchases like parking app Spot Hero aim to enhance convenience and cross-sell services, as multi-product users spend over three times more than single-product users. * **US Market Re-acceleration:** After passing on increased insurance costs to consumers, which slowed demand, Uber is now passing savings back, leading to renewed growth in its largest market. The challenge from Waymo, however, is significant. Waymo's vehicles have driven over 100 million autonomous miles and completed 15 million paid rides in 2025. Waymo is also ending exclusive partnerships with Uber in cities like Austin and Atlanta to launch its own app. This raises concerns about Waymo attempting to dominate the AV market and erode Uber's margins through aggressive competition, potentially using Alphabet's vast financial resources for a "subsidy war" akin to Uber's early days. Uber's counter-strategy focuses on becoming the neutral aggregator for a diverse, hybrid network of human drivers and AVs. * **Hybrid Model Advocacy:** Uber lobbies for regulations supporting hybrid networks, arguing that "spiky" demand necessitates human drivers for flexibility, a challenge fixed AV fleets face (Waymo's 18-minute wait times vs. Uber's few minutes). * **Extensive Partnerships:** Uber has expanded its AV partnerships from 14 to over 20 companies (Nuro, Lucid, Rivian, NVIDIA, international players like Baidu and WeRide), aiming to prevent any single AV maker from monopolizing the market. Deals include commitments for tens of thousands of AVs on the Uber network. * **Financial Investment:** Uber has committed billions ($1.25 billion into Rivian alone) into various self-driving companies, both to hedge risk and foster competition. * **Uber Autonomous Solutions:** A new division offering insurance, customer support, and fleet management to AV operators, leveraging Uber's existing infrastructure. * **Data Monetization:** Uber is equipping human-driven cars with sensor kits, collecting 2 million miles of training data per month, and selling it to AV partners. * **AV Financialization:** Uber envisions a future where independent financial entities (like REITs) own AV fleets, allowing Uber to remain capital-light while running the network. In a significant strategic move, Uber is acquiring Delivery Hero, a global food delivery company, for $14.8 billion. This acquisition will expand Uber's operational footprint from 34 to 58 markets, bringing 50 million new consumers and allowing Uber to deploy its cross-selling strategies, including Uber One, in new territories. Delivery Hero also boasts higher ad monetization (3% of GMV vs. Uber's current lower rate), offering a substantial, high-margin revenue synergy. This deal also acts as an "autonomy hedge," diversifying Uber's revenue into markets where AV adoption will be slower, thereby mitigating immediate threats from Waymo and Tesla. Other initiatives include partnerships with Kroger (adding 2,700 stores to Uber Eats), Expedia (hotel bookings), and the acquisition of Black Lane (a premium chauffeur service), alongside new safety features like "woman preferences." Despite these strong fundamentals and strategic moves, Uber's stock underperformance persists. The company has comfortably managed a $20 billion share repurchase program alongside these growth investments. The hosts conclude that the market is mispricing Uber, possibly due to an overemphasis on terminal risk from AVs, rather than appreciating Uber's ability to adapt, grow, and aggregate demand in an expanding convenience market. They echo Ben Graham's sentiment: "in the short run, the market is a voting machine, but in the long run, it's a weighing machine," expressing confidence that the market will eventually value Uber appropriately.