Millennial Investing - The Investor’s Podcast Network - TIVP084 (Video): Pinduoduo (PDD): Is PDD the Best Buy in China? w/ Daniel Mahncke & Shawn O'Malley
The discussion centers on PDD Holdings (Pinduoduo), an e-commerce giant in China, highlighted by its significant position in investor Li Lu's (often called the "Chinese Warren Buffett") portfolio. PDD is presented as "ridiculously cheaply valued" despite its strong growth, fantastic margins, and a balance sheet holding 60% of its market cap in cash, trading at just three times earnings.
Founded in 2015, PDD entered a market dominated by Alibaba and JD. Its success came from targeting lower-tier Chinese cities and value-conscious consumers overlooked by its competitors. PDD's innovative approach included being mobile-first, gamified, and socially driven, emphasizing "discovery" over "search." A key feature is "team buying," where users group together for bulk discounts, fostering a "Costco + Disneyland" experience. This "Consumer to Manufacturer" (C2M) model cut out middlemen, allowing PDD to offer incredibly low prices.
This strategy led to explosive growth, with PDD surpassing Alibaba in annual active buyers by 2020. The company initially printed impressive margins, generating profits primarily from online marketing services (merchant advertising) and transaction fees, with advertising take rates significantly increasing over time due to intense merchant competition on its platform.
However, PDD's strategy is shifting. Once an asset-light company, it is now investing heavily in supply chains and first-party brands, causing its net income margins to decline. This shift is partly a response to intense competition. Domestically, while PDD outlasted rivals in the "group buying" grocery market, it faces new threats from Douyin (TikTok's Chinese version), which excels at "content e-commerce" and targets PDD's core demographic. Internationally, its sister platform Temu achieved massive global success, becoming the most downloaded shopping app. Yet, Temu faces significant headwinds, including the removal of "de minimis" tariff exemptions (especially in the US and EU) and regulatory scrutiny over product safety, forcing it to adopt a more capital-intensive local fulfillment model with lower margins.
Management's communication is notably secretive, with little insight into business units or future guidance. Founder Colin Huang, who met Warren Buffett early in his career, stepped down as CEO and chairman (possibly due to China's tech crackdown) but remains the largest shareholder. Despite the lack of transparency, the company maintains low stock-based compensation, which is viewed positively.
Financially, PDD boasts robust numbers: $60 billion in revenue, 55% gross margins, 20-25% operating margins, and $15 billion in free cash flow. Its $60 billion cash pile (60% of its $110 billion market cap) makes its enterprise value incredibly low (EV/FCF of 3, EV/EBIT of 6). However, the hosts debate how much of this cash can be fully valued by foreign minority shareholders, given it's offshore, potentially earmarked for reinvestment, and subject to China's regulatory environment.
Key risks include the "China discount" – the geopolitical risks associated with investing in Chinese ADRs (American Depository Receipts) and the potential for delisting or sanctions.
Despite the "ludicrously low price," Daniel, one of the hosts, decides to pass on PDD for the Intrinsic Value portfolio. His reasons include:
1. **Lack of Transparency:** Very limited insight into specific business units or strategic rationale, making fundamental analysis challenging.
2. **Strategic Shift from Weakness:** The pivot towards more capital-intensive operations and defending market share feels reactive rather than proactive, and its success is uncertain in hyper-competitive markets.
3. **"Retail" Business:** Daniel generally dislikes pure retail businesses, and views PDD as such, unlike Amazon or Mercado Libre, which he considers broader ecosystems.
4. **Complex Competitive Landscape:** The unique, fragmented nature of Chinese e-commerce makes it difficult to assess long-term competitive advantages.
While acknowledging PDD's apparent cheapness and ample resources, Daniel's discomfort with the lack of information and the changing competitive dynamics leads him to conclude it falls outside his "circle of competence." He finds it unlikely that the cash pile will be returned to shareholders soon, as the company has a history of aggressive reinvestment.