以下是内容的中文翻译： 塞布，一位13岁就开始创业的企业家， ارائه một hướng dẫn về xây dựng thương hiệu, nhấn mạnh rằng nó không chỉ là tên và logo mà còn là danh tiếng và cảm nhận của khách hàng. 他将这个过程分解成一个六部分清单：研究目标受众和竞争对手，定义品牌的焦点和个性，选择一个商业名称，撰写标语，选择品牌的外观和感觉，以及设计一个logo。在整个视频中，他使用一个高尔夫品牌作为一个实际的例子，同时也提供一个模板来帮助观众发展他们自己的品牌。 第一步涉及彻底的市场调查。塞布提倡了解潜在客户和竞争对手。他建议利用诸如Google（用于市场分析）、Facebook Audience Insights（用于识别人口统计、兴趣和行为）以及竞争对手网站/社交媒体分析（用于识别成功的内容和常见主题）等工具。塞布鼓励查看与你的客户群相关的subreddit和评论网站。他强调不要简单地复制竞争对手，而是要识别共同点并在其基础上进行构建。 接下来，他强调定义品牌的焦点和个性。他提供了三个练习来巩固这一点：创建一个定位声明，将描述性词语与品牌联系起来，以及将品牌拟人化。定位声明应清楚地说明产品或服务、目标市场、价值主张以及与竞争对手的关键差异。将品牌视为一个人有助于定义其期望的品质，从而影响社交媒体上的声音和创意资产的基调。 关于公司名称，塞布提出了各种命名策略：发明一个词，重新定义一个不相关的词，使用暗示性的词，字面上描述产品，改变一个词，组合相关的词，以及创建一个首字母缩写词。他建议使用诸如Shopify的商业名称生成器、Overloads商业名称生成器和Wordoid等在线工具来集思广益。使用Shopify的生成器，他为他的示例品牌选择了“Equal Golf”，这与他在高尔夫运动中的包容性价值观相符。 标语应该简短、醒目，并给人留下深刻的印象。塞布概述了诸如提出主张、使用隐喻（具有明确的解释）以及适应客户的态度等方法。虽然承认标语写作不是他的强项，但他建议“Equal Golf: Everyone is in Play”（人人皆可参与）作为标语，因为它很诙谐并且与这项运动的关键方面相关。如果需要帮助，他再次建议使用诸如Shopify的标语生成器之类的工具。 品牌颜色的选择至关重要，因为颜色会唤起特定的情感并影响消费者的行为。塞布建议深入研究色彩心理学，以了解不同颜色的关联（例如，红色代表兴奋和食欲）。他建议观察成功品牌的配色方案以获得灵感。他使用诸如Coolors和Adobe Color之类的工具来探索颜色和谐并识别合适的配色方案，建议你在找到字体之前找到你的颜色。 最后，塞布讨论了设计logo。他强调logo应该是一个简单的符号，代表品牌的个性，适合各种应用（网站、社交媒体等）。他承认自己缺乏设计技能，并建议将logo创作外包给Fiverr、Shopify的专家市场等平台上的自由职业者，或使用99 Designs进行logo竞赛。他简要地提到了不同的logo风格（抽象、徽章等）及其特点。他强调 Shopify 有一个关于 logo 设计的详尽指南。 塞布总结说，建立品牌是一个持续的过程。品牌的身份应该根据客户反馈和市场变化而发展。他强调在整个商业旅程中保持适应性的重要性。他重申了他提供一份单页品牌计划的承诺，并将视频中提到的所有工具的链接放在描述中。

Seb, an entrepreneur since age 13, presents a guide on building a brand, emphasizing that it's not just about a name and logo, but about reputation and customer perception. He breaks down the process into a six-part checklist: researching the target audience and competitors, defining the brand's focus and personality, choosing a business name, writing a slogan, selecting the brand's look and feel, and designing a logo. He uses a golf brand as a practical example throughout the video, also providing a template to assist viewers in developing their own brand. The first step involves thorough market research. Seb advocates for understanding potential customers and competitors. He suggests utilizing tools like Google (for market analysis), Facebook Audience Insights (to identify demographics, interests, and behaviors), and competitor website/social media analysis (to identify successful content and common themes). Seb encourages looking at subreddits and review sites related to your customer base. He stresses not simply copying competitors but identifying common threads and building upon them. Next, he emphasizes defining the brand's focus and personality. He provides three exercises to solidify this: creating a positioning statement, associating descriptive words with the brand, and personifying the brand. The positioning statement should clearly state the product or service, target market, value proposition, and key differentiators from competitors. Thinking about the brand as a person helps define its desired qualities, informing the voice on social media and the tone of creative assets. Regarding the company name, Seb presents various naming strategies: inventing a word, reframing an unrelated word, using suggestive words, describing the product literally, altering a word, combining relevant words, and creating an acronym. He recommends utilizing online tools like Shopify's Business Name Generator, Overloads Business Name Generator, and Wordoid to brainstorm name ideas. Using Shopify's generator, he settles on "Equal Golf" for his example brand, aligning with his values of inclusivity in golf. Slogans should be short, catchy, and make a strong impression. Seb outlines approaches such as staking a claim, using a metaphor (with clear interpretation), and adapting the customer's attitude. While admitting slogan writing isn't his strength, he suggests "Equal Golf: Everyone is in Play" as it's cheeky and relates to a key aspect of the sport. He again suggests tools like Shopify's slogan maker if you need help. The selection of brand colors is crucial, as colors evoke specific emotions and influence consumer behavior. Seb recommends delving into color psychology to understand the associations of different colors (e.g., red for excitement and appetite). He suggests observing the color palettes of successful brands to gain inspiration. He uses tools like Coolors and Adobe Color to explore color harmonies and identify a suitable color scheme, recommending that you find your colors before finding your fonts. Finally, Seb discusses designing a logo. He emphasizes that a logo should be a simple symbol representing the brand's personality, suitable for various applications (website, social media, etc.). He acknowledges his lack of design skills and suggests outsourcing logo creation to freelancers on platforms like Fiverr, Shopify's expert marketplace, or using 99 Designs for logo contests. He briefly touches upon different logo styles (abstract, emblem, etc.) and their characteristics. He highlights that Shopify has an extensive guide to logo design. Seb concludes by stating that building a brand is an ongoing process. The brand's identity should evolve based on customer feedback and market changes. He emphasizes the importance of remaining adaptable throughout the business journey. He reiterates his commitment to providing a one-page branding plan and links to all the tools mentioned in the video, available in the description.