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The Social Radars - Ryan Petersen, Founder & CEO of Flexport

发布时间:2024-07-31 14:00:00   原节目
好的,这是对上述内容的中文翻译: 在这一期“社交雷达”节目中,杰西卡·利文斯顿和卡洛琳·利维采访了Flexport的创始人瑞安·彼得森,Flexport是一家正在彻底改变全球物流的技术平台。瑞安分享了他的创业历程,从一家美国海关报关公司到连接全球货物运输各个方面的综合平台。 瑞安回忆起他早期与他哥哥的摩托车进口业务合作的经历,在那里他遇到了传统货运代理行业的低效率和不透明。他描述了一个充斥着传真机、纸质流程和不可靠定价的世界,这促使他创造了一种技术驱动的解决方案。最初的想法是专注于海关报关,但客户,特别是像Boosted Boards这样的Y Combinator初创公司,推动Flexport进入货运代理领域。 他解释说,全球物流的核心挑战在于协调各个拥有不同资产(从卡车到船舶)的公司之间复杂的合作。传统的货运代理严重依赖电子邮件和附件,导致效率低下。Flexport的目标是通过技术将这些不同的要素连接起来,但瑞安强调了技术与人为交互相结合的重要性,即使在没有立即可扩展的解决方案时也能解决问题。这最初包括适应客户,无论是通过数据录入到仓库工人,还是与政府机构集成。 瑞安随后深入探讨了航运业的各种问题。一个主要问题是固有的混乱,因为上游制造业的延误会导致频繁的重新安排和取消,从而导致超额预订。解决这个问题需要从“货运Kayak”转变为了解承运人的问题并建立一个更可靠的系统。他们实现的一个例子是,通过机器学习和自动规划引擎,找到一个可以提前拉动的集装箱来填补空位,从而降低了取消率。 杰西卡和卡洛琳询问Flexport给行业带来了哪些变化,以及它如何赋能小型企业并避免了雇用庞大的物流人员的需求。瑞安强调了Flexport在激发一批科技公司解决物流问题方面的作用,创造了一个充满活力的软件解决方案生态系统。 谈话转向地缘政治挑战。瑞安揭示了在苏伊士运河堵塞或红海局势等危机期间,机遇与风险之间的微妙平衡,在这些情况下,船舶关闭了跟踪设备。Flexport迅速适应,更新其系统以跟踪改道的船舶,并为客户提供实时信息,将潜在的灾难转化为展示专业知识的机会。他提到客户可以看到他们的货物是如何被改道的,以橙色显示。当特朗普征收关税时,Flexport也为客户做了同样的事情。 一个关于瑞安在疫情期间的经历的故事,当时该公司的人道主义部门帮助医院获得个人防护装备,通过从中国飞行许多客机来实现。 瑞安分享了一个独特的故事,讲述了在疫情期间如何解决港口拥堵问题。为了弄清楚起重机为什么没有装载,瑞安送了一辆墨西哥卷饼卡车给港口的工人提供食物。 瑞安还坦率地谈论了Flexport的融资经历,强调了在筹集大量资金后无节制支出的陷阱。他承认缺乏财务纪律,并强调了强大的财务伙伴对于保持专注和控制成本的重要性。 谈话最终以瑞安在Founders Fund的短暂任职以及他作为Flexport首席执行官的回归结束,专注于提高盈利能力和效率。瑞安说,Founders Funds和其他人会在其他人不想救助他们时拯救他们。该公司提高了收益并削减了固定成本。他还分享了一个关于保罗·格雷厄姆最初对他卸任首席执行官感到失望的有趣轶事。

In this episode of "Social Radars," Jessica Livingston and Carolyn Levy interview Ryan Peterson, founder of Flexport, a technology platform revolutionizing global logistics. Ryan shares his journey from a US customs brokerage company to a comprehensive platform connecting all aspects of global cargo transport. Ryan recounts his early experiences working with his brother's motorcycle import business, where he encountered the inefficiencies and opacity of the traditional freight forwarding industry. He describes a world of fax machines, paper-based processes, and unreliable pricing, motivating him to create a tech-driven solution. The initial idea was to focus on customs brokerage, but customers, especially Y Combinator startups like Boosted Boards, pushed Flexport into freight forwarding. He explains that the core challenge in global logistics is the complex coordination required between various companies owning different assets, from trucks to ships. Traditional freight forwarding relied heavily on email and attachments, creating inefficiencies. Flexport aimed to connect these disparate elements through technology, but Ryan emphasizes the importance of combining technology with human interaction, solving problems even when scalable solutions weren't immediately available. This initially involved adapting to the customer, whether it was by data entry to warehouse workers and integration with government agencies. Ryan then delves into the various problems within the shipping industry. A major one is the inherent chaos, as upstream manufacturing delays cause frequent rescheduling and cancellations, leading to overbooking. Addressing this required a shift from being a “Kayak for freight” to understanding the carriers’ problems and building a more reliable system. One example they achieved lower cancellation rates by machine learning and automated planning engine that would find a container that could be pulled forward to fill the slot. Jessica and Carolyn inquire about the changes Flexport brought to the industry and it empowered small businesses and prevented the need to hire huge logistics staff. Ryan highlights Flexport's role in inspiring a wave of tech companies tackling logistics problems, creating a vibrant ecosystem of software solutions. The conversation shifts to geopolitical challenges. Ryan reveals the delicate balance between opportunity and risk during crises like the Suez Canal blockage or situations in the Red Sea, where ships turned off tracking devices. Flexport quickly adapted, updating its systems to track rerouted ships and providing customers with real-time information, turning potential disasters into opportunities to demonstrate expertise. He mentioned that customers could see in orange how there shipment was diverted. Flexport did the same when Trump would impose tariffs to the customers. A story of Ryan’s experience during the pandemic, where the company’s humanitarian branch helped hospitals get PPE. By flying many passenger jets from China. Ryan shares a unique story about addressing port congestion during the pandemic. In an attempt to learn why cranes were not loading, Ryan sent a taco truck to feed the workers at the port. Ryan also candidly discusses Flexport's fundraising experiences, emphasizing the pitfalls of unchecked spending after raising large rounds. He admits to a lack of financial discipline and highlights the importance of a strong finance partner to maintain focus and control costs. The conversation culminates with Ryan's brief stint at Founders Fund and his return as CEO of Flexport, focusing on improving profitability and efficiency. Ryan says that Founders Funds, and others would save them when others didn’t want to. The company improved earnings and cut fixed costs. He also shares a funny anecdote about Paul Graham's disappointment when he initially stepped down as CEO.