a16z Podcast - Crypto Trends for 2025: Stablecoins, App Stores, UX, and More
发布时间:2025-01-03 11:00:00
原节目
这段文字是A16Z Crypto的“2025年的14个大想法”的摘要,是讨论他们最兴奋的趋势的两个系列节目中的第一部分。讨论内容包括Sam Broner对稳定币的评论,Maggie Sue对应用商店的评论,Darren Matsuoka对新用户来源的评论,Yokem Noy对基础设施改进的评论,以及Chris Lyons对用户体验简化的评论。
Sam Broner讨论了稳定币的成本结构改进,他强调虽然稳定币的发送成本已经显著降低,但最能从成本节约中受益的零售商和商户对稳定币的采用仍然不足。他设想,对利润敏感的企业,如街角商店、餐馆和夫妻店,将成为早期采用者。这些企业的利润通常很薄,如果能通过采用稳定币并规避信用卡费用来使利润翻倍,可能会带来变革。信用卡公司对这些交易提供的价值有限,使得2%的费用成为小型企业的纯粹损失。Broner认为,这些本地品牌可以推广稳定币,并作为其采用策略的一部分来吸引新用户。
Maggie Sue探讨了加密货币专用应用商店的出现,作为苹果和谷歌等传统应用商店的替代方案,这些传统应用商店经常因为不一致和令人困惑的准则而阻止、拒绝或延迟加密货币应用程序。她重点介绍了Solana的DAP商店和Worldcoin的迷你应用程序,以及区块链支持的游戏市场,作为成功的替代方案的例子。虽然这些应用商店的激增令人兴奋,但未来可能需要桥接功能或整合。她强调,这些平台为可验证的人类互动以及NFT社区充当策展市场提供了机会。Sue指出了将现有消息应用程序的分发移植到链上的挑战。虽然Coinbase拥有大量的验证用户,但只有相对较小比例的用户在Base区块链上积极交易,这表明存在大量休眠用户。
Darren Matsuoka讨论了将被动的加密货币持有者转化为活跃用户的概念,他指出,只有5-10%的加密货币所有者正在积极使用它。他将此归因于价格创新周期,即价格上涨会吸引新用户,然后新用户会构建新产品,从而启动下一波浪潮。虽然早期用户可能是通过购买NFT或ConstitutionDAO等方式进入生态系统的,但Matsuoka认为,2025年可能会看到更多将加密货币作为计算运动的发展。他强调了费用降低、用户体验改进以及新兴应用程序类别方面的进展,并有可能出现一款“杀手级应用”,实现加密货币作为新互联网的承诺。
Yokem Noy提倡建设者重用现有基础设施,而不是重新发明,这将节省时间和精力。他强调,定制的验证器集、共识协议和DAO通常只在专门功能上提供轻微改进,而缺乏更广泛的功能。这个想法成功的关键要素是技术栈的稳定。通过技术栈各层之间定义明确的接口,专业团队可以专注于改进特定层,从而实现专业化。通过专注于核心竞争力并利用来自他人的最佳产品,建设者可以创建更具影响力的应用程序。
Chris Lyons强调了通过“隐藏电线”来简化用户体验的重要性。他主张先强调加密货币的好处——比如所有权和去中心化——而不是大多数人听不懂或不在乎的技术术语。他将此与音乐产业进行类比,指出从来没有人参加过MP3会议。相反,重点应该放在直观的用户体验上,类似于Gmail等电子邮件应用程序如何简化SMTP协议的使用。
随后,Robert和Sonal提出了元评论。Robert看到了三个主要趋势:人工智能和加密货币的交叉、数字世界和物理世界的融合,以及技术的整体改进。Sonal强调了对改进用户体验和行业成熟的关注。
This transcript summarizes A16Z Crypto’s "14 Big Ideas for 2025" and is part one of two episodes where they discuss the trends that they are most excited about. The discussion includes commentary from Sam Broner on stablecoins, Maggie Sue on app stores, Darren Matsuoka on where new users will come from, Yokem Noy on infrastructure improvement, and Chris Lyons on user experience simplification.
Sam Broner discusses the improvement in the cost structure of stablecoins, highlighting that while they have become significantly cheaper to send, their adoption by retailers and merchants, who would benefit most from the cost savings, is still lacking. He envisions that margin-sensitive businesses like corner stores, restaurants, and mom-and-pop shops will be early adopters. These businesses often operate on slim margins, and the potential to double their profitability by adopting stablecoins and circumventing credit card fees could be transformative. Credit card companies provide limited value to these transactions, making the 2% fee a pure loss for small businesses. Broner believes that these local brands can promote stablecoins and onboard new users as part of their adoption strategy.
Maggie Sue explores the emergence of crypto-specific app stores as an alternative to traditional app stores like Apple's and Google's, which have often blocked, denied, or delayed crypto apps due to inconsistent and confusing guidelines. She highlights Solana's DAP store and Worldcoin's mini apps as examples of successful alternatives, as well as blockchain-supported game marketplaces. While the proliferation of these app stores is exciting, there may be a need for bridging functions or consolidation in the future. She emphasizes that these platforms offer opportunities for verifiable humans to interact and for NFT communities to act as curation marketplaces. Sue points out the challenges of porting distribution from existing messaging apps onto the chain. While Coinbase has a large number of verified users, a relatively small percentage are actively transacting on the Base blockchain, indicating a significant number of dormant users.
Darren Matsuoka discusses the concept of converting passive crypto holders into active users, noting that only 5-10% of crypto owners are actively using it. He attributes this to the price innovation cycle, where rising prices attract new users, who then build new products, kickstarting the next wave. While earlier users may have come to the ecosystem through things like buying an NFT or ConstitutionDAO, Matsuoka believes that 2025 could see more developments of crypto as a computing movement. He emphasizes the progress in fees coming down, UX improvements, and the emergence of new application categories, with the potential for a "killer app" to deliver on the promise of crypto as a new internet.
Yokem Noy advocates for builders to reuse existing infrastructure rather than reinventing it, which will save time and effort. He highlights that bespoke validator sets, consensus protocols, and DAOs often offer only slight improvements in specialized functionality while lacking broader functionality. The key ingredient for this idea to succeed is the stabilization of the tech stack. With well-defined interfaces between layers of the tech stack, specialized teams can focus on improving specific layers, leading to professionalization. By focusing on core competencies and leveraging best-of-breed products from others, builders can create more impactful applications.
Chris Lyons emphasizes the importance of simplifying user experience by "hiding the wires." He advocates for leading with the benefits of crypto—such as ownership and decentralization—rather than technical jargon that most people don't understand or care about. He draws parallels to the music industry, pointing out that nobody ever went to an MP3 conference. Instead, the focus should be on the intuitive user experience, similar to how email apps like Gmail simplify the use of the SMTP protocol.
Robert and Sonal then offer meta-commentary. Robert sees three main trends: the intersection of AI and crypto, the merging of digital and physical worlds, and overall improvement in the tech. Sonal emphasizes the focus on improved user experience and maturing industry.