The Tim Ferriss Show - #794: Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems
Here's a summarization of the interview with Brandon Sanderson, attempting to capture the key themes, insights, and stories shared:
The conversation starts with Sanderson discussing the origin of his sound check routine involving reciting the state song. He attributes his ability to remember stories, but not everyday details, to a mind filled with narrative. He emphasized his focus to allow his focus on his writing and narratives.
A significant portion of the early discussion centers on Sanderson's time in Seoul, Korea, during his mission and how living in another culture transformed his perspective on writing and understanding diverse cultures. He learned to appreciate how language influences thought. He recounted the story of King Sejong and the creation of the Korean writing system. The podcast dives deeper into constructed languages (conlangs). Brandon explains he's tried language construction in his work, but focuses on creating a limited set of rules and vocabulary relevant to the narrative, rather than fully fleshed-out languages.
Sanderson highlights the importance of his creative writing class with David Farland, who provided practical advice on publishing and character development. He then shares his approach to teaching creative writing at BYU, emphasizing the importance of consistent writing habits and learning when to ignore conventional advice. He explains that narrative is about promise, progress, and payoff, regardless of the specific structure used (e.g., hero's journey, three-act structure). He recommends `Save the Cat` for narrative structure and Stephen King's `On Writing` for writer's journey.
Brandon then shares his origin story as a reluctant reader who was transformed by Barbara Hambly's "Dragon Spawn." The book sparked an empathy that led him to become a voracious reader and writer and his pursuit of a writing career.
Sanderson discusses his writing schedule, dividing his time into two four-hour blocks and prioritizing family time. He discusses the importance of demaracating writing and non-writing time, to prevent writing from consuming and taking over every moment.
The podcast shifts to the creation of Dragonsteel Entertainment, Sanderson's company, to control his publishing and brand. He discusses his goal of "Amazon-proofing" himself by selling directly to consumers. He emphasizes his entrepreneurial spirit, stemming from his upbringing.
Sanderson recounts the early days of his career, writing thirteen novels before selling one, and working with limited income. Eventually he hit the best seller list. However, the tipping point occurred when Amazon removed Macmillan books during a pricing dispute. Sanderson and his team begin to directly sale products such as leather-bound books, which is the seed for a great explosion of success with merchandise.
Sanderson then discusses the creation of the monumental Kickstarter campaign. He learned valuable lessons from a previous Kickstarter for the way of Kings leather bound. He highlights the importance of logistics and the logistical struggles in the early days. More broadly, he talks about the importance of being noticed and how to achieve escape velocity of attention. After writing four secret novels during the pandemic, he had a revolutionary idea for kickstarter and created the apology video. It was a revolution of new listeners and viewers.
He discussed how different tiers were selected and some of the best tiers such as the one where you get Brandon's swag.
Sanderson explains his process for evaluating feedback from test readers. He has a team that compiles and summarizes the input.
The conversation touched on Sanderson's decision to release his novel *Warbreaker* for free under Creative Commons license. The experiment found it doesn't have negative effects on the sales of the commercial edition of the book.
Asimov. He reiterates that he values a balanced approach, incorporating both elements of art and structure in his writing.
Sanderson discusses his involvement in completing Robert Jordan's *Wheel of Time* series, a moment that transformed his career. He speaks to balancing all these factors.