The Tim Ferriss Show - #794: Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems
发布时间:2025-02-05 19:37:51
原节目
以下是布兰登·桑德森访谈的总结,试图捕捉其中分享的关键主题、见解和故事:
谈话一开始,桑德森讨论了他诵读州歌来进行声音测试的习惯起源。他将自己记住故事的能力,但记不住日常细节,归因于他脑海中充满了叙事。他强调专注于自己的写作和叙事。
早期讨论的重要部分集中在桑德森在韩国首尔传教的经历,以及在另一种文化中生活如何改变了他对写作的看法以及对不同文化的理解。他学会了欣赏语言如何影响思维。他讲述了世宗大王和朝鲜文字创造的故事。播客更深入地探讨了人造语言(conlangs)。布兰登解释说,他尝试在他的作品中构建语言,但他专注于创建一套有限的规则和与叙事相关的词汇,而不是完全成熟的语言。
桑德森强调了他的创意写作课的重要性,他的老师大卫·法兰(David Farland)提供了关于出版和角色发展的实用建议。然后,他分享了他在杨百翰大学教授创意写作的方法,强调了一致的写作习惯的重要性,以及学习何时忽略传统建议。他解释说,叙事是关于承诺、进步和回报的,无论使用哪种特定的结构(例如,英雄之旅、三幕结构)。他推荐《救猫咪》(Save the Cat)来学习叙事结构,并推荐斯蒂芬·金的《写作这回事》(On Writing)来了解作家的旅程。
然后,布兰登分享了他作为一个不情愿的读者的起源故事,他被芭芭拉·汉布利的《龙的后裔》(Dragon Spawn)所改变。这本书激发了一种同情心,使他成为一个贪婪的读者和作家,并促使他追求写作事业。
桑德森讨论了他的写作时间表,将他的时间分成两个四小时的时段,并优先考虑家庭时间。他讨论了区分写作时间和非写作时间的重要性,以防止写作吞噬和占据每一个时刻。
播客转向桑德森公司“Dragonsteel Entertainment”的创建,该公司旨在控制他的出版和品牌。他讨论了他通过直接销售给消费者来“防亚马逊”的目标。他强调了他的创业精神,这源于他的成长经历。
桑德森回顾了他的职业生涯早期,在卖出一本书之前写了十三部小说,并以有限的收入工作。最终,他登上畅销书排行榜。然而,真正的转折点发生在亚马逊在定价纠纷期间下架麦克米伦的书籍时。桑德森和他的团队开始直接销售皮革装订书籍等产品,这为商品销售的巨大成功埋下了伏笔。
桑德森随后讨论了大型Kickstarter众筹活动的创建。他从之前为《王者之路》皮革装订版发起的Kickstarter项目中吸取了宝贵的教训。他强调了物流的重要性以及早期物流方面的困难。更广泛地说,他谈到了被关注的重要性,以及如何实现关注的逃逸速度。在疫情期间写了四部秘密小说后,他对Kickstarter产生了一个革命性的想法,并制作了道歉视频。这是一场新听众和观众的革命。
他讨论了如何选择不同的层级,以及一些最佳层级,例如可以获得布兰登的周边产品的层级。
桑德森解释了他评估测试读者反馈的过程。他有一个团队负责编译和总结输入。
谈话触及了桑德森决定以知识共享许可免费发布他的小说《破战者》(Warbreaker)的决定。该实验发现它对该书商业版本的销售没有负面影响。
阿西莫夫。他重申,他重视一种平衡的方法,在他的写作中融入艺术和结构的元素。
桑德森讨论了他参与完成罗伯特·乔丹的《时光之轮》(Wheel of Time)系列的过程,这一时刻改变了他的职业生涯。他谈到了平衡所有这些因素。
Here's a summarization of the interview with Brandon Sanderson, attempting to capture the key themes, insights, and stories shared:
The conversation starts with Sanderson discussing the origin of his sound check routine involving reciting the state song. He attributes his ability to remember stories, but not everyday details, to a mind filled with narrative. He emphasized his focus to allow his focus on his writing and narratives.
A significant portion of the early discussion centers on Sanderson's time in Seoul, Korea, during his mission and how living in another culture transformed his perspective on writing and understanding diverse cultures. He learned to appreciate how language influences thought. He recounted the story of King Sejong and the creation of the Korean writing system. The podcast dives deeper into constructed languages (conlangs). Brandon explains he's tried language construction in his work, but focuses on creating a limited set of rules and vocabulary relevant to the narrative, rather than fully fleshed-out languages.
Sanderson highlights the importance of his creative writing class with David Farland, who provided practical advice on publishing and character development. He then shares his approach to teaching creative writing at BYU, emphasizing the importance of consistent writing habits and learning when to ignore conventional advice. He explains that narrative is about promise, progress, and payoff, regardless of the specific structure used (e.g., hero's journey, three-act structure). He recommends `Save the Cat` for narrative structure and Stephen King's `On Writing` for writer's journey.
Brandon then shares his origin story as a reluctant reader who was transformed by Barbara Hambly's "Dragon Spawn." The book sparked an empathy that led him to become a voracious reader and writer and his pursuit of a writing career.
Sanderson discusses his writing schedule, dividing his time into two four-hour blocks and prioritizing family time. He discusses the importance of demaracating writing and non-writing time, to prevent writing from consuming and taking over every moment.
The podcast shifts to the creation of Dragonsteel Entertainment, Sanderson's company, to control his publishing and brand. He discusses his goal of "Amazon-proofing" himself by selling directly to consumers. He emphasizes his entrepreneurial spirit, stemming from his upbringing.
Sanderson recounts the early days of his career, writing thirteen novels before selling one, and working with limited income. Eventually he hit the best seller list. However, the tipping point occurred when Amazon removed Macmillan books during a pricing dispute. Sanderson and his team begin to directly sale products such as leather-bound books, which is the seed for a great explosion of success with merchandise.
Sanderson then discusses the creation of the monumental Kickstarter campaign. He learned valuable lessons from a previous Kickstarter for the way of Kings leather bound. He highlights the importance of logistics and the logistical struggles in the early days. More broadly, he talks about the importance of being noticed and how to achieve escape velocity of attention. After writing four secret novels during the pandemic, he had a revolutionary idea for kickstarter and created the apology video. It was a revolution of new listeners and viewers.
He discussed how different tiers were selected and some of the best tiers such as the one where you get Brandon's swag.
Sanderson explains his process for evaluating feedback from test readers. He has a team that compiles and summarizes the input.
The conversation touched on Sanderson's decision to release his novel *Warbreaker* for free under Creative Commons license. The experiment found it doesn't have negative effects on the sales of the commercial edition of the book.
Asimov. He reiterates that he values a balanced approach, incorporating both elements of art and structure in his writing.
Sanderson discusses his involvement in completing Robert Jordan's *Wheel of Time* series, a moment that transformed his career. He speaks to balancing all these factors.